GS Shop announced that it is expanding its range of frozen fruit 제품, which offer enhanced 보관 편의성 and 가성비 amidst the current high-inflation 환경. With the increasing 부담 of fresh 과일 가격, 소비자 트렌드 are showing a 변화. Consequently, frozen 과일 and processed fruit and vegetable 제품 that can be stored for long 기간 and offer 가격 경쟁력 are gaining 관심.
Changing 과일 소비 트렌드 Amidst High 물가
Due to the recent ongoing high 인플레이션, 과일 소비 트렌드 are shifting from a focus on 신선도 to 편의성 of 보관 and 가성비. While the 수요 for 과일 intake for 건강 관리 remains consistent, the high 가격 부담 of fresh 과일 has impacted 소비자. Interest in processed fruit and vegetable 제품, such as frozen 과일 and squeezed 주스, that can serve as 대안 is growing.
A key 요인 contributing to the increased 수요 for 냉동 과일 is their 용이성 of 장기 보관. Particularly with the 증가 of single-person and two-person 가구, there is a growing 선호 for 냉동 과일, which can be stored for extended 기간 and consumed in 소량 as needed, over 신선 과일 that spoil quickly.
Strong 매출 실적 of Frozen 과일 and Squeezed 주스
This 변화 in 소비자 트렌드 is reflected in GS Shops actual 매출 실적. The frozen 블루베리 that GS Shop introduced through TV 방송 last year recorded total 주문 of 400 million 원 in just two 방송, selling out completely. This achievement exceeded the initial 목표 by 150%, clearly demonstrating the high 소비자 수요 for 냉동 과일.
Squeezed 주스 also showed rapid 성장. From January to March this 년, GS Shops cumulative 주문 for squeezed 주스 reached 2.5 billion 원, which is approximately 45% of the previous 년s total squeezed 주스 주문 of 5.6 billion 원, achieved in just one 분기. The 인기 of long-term storagable squeezed 주스 has become a 요인 driving the overall 매출 확대 of processed fruit and vegetable 제품.
New 출시 of Special U 냉동 블루베리
In line with these 시장 트렌드, GS Shop newly introduced Special U 냉동 블루베리 via a TV broadcast on March 31st at 3:35 PM. This 제품 is a single Duke 품종, cultivated in Washington State, USA, known as a major blueberry producing 지역, and uses only 100% US-grown, grade A 원물 블루베리, meticulously selected.
The harvested 블루베리 are rapidly frozen using the Individually Quick Frozen IQF method to maximize 신선도 and 보관 안정성. Furthermore, it is designed to be advantageous for preserving anthocyanins, a representative 영양 성분 of 블루베리. The 제품 세트 consists of 13 팩 of 320g 냉동 블루베리 and 1kg of Peruvian apple 망고, and will be sold for 59,900 원, a 10,000 원 할인 during the broadcast.
GS Shop Plans Continued 확대 of Frozen 과일 제품 라인
Bae Kwon-il, 매니저 of GS Shops 식품 팀, explained, Even amidst high 인플레이션, the 수요 for 과일 소비 for 건강 관리 is steadily increasing. He added, We will continue to 확대 related 제품, focusing on 냉동 과일 and squeezed 주스 that offer both 보관 편의성 and 가격 경쟁력 as 대안 to 신선 과일.
GS Shop is actively responding to changing 소비자 과일 소비 패턴 in an 시대 of high 인플레이션. The 기업 plans to continuously strengthen its 냉동 과일 and 주스 제품 라인, which offer both 보관 편의성 and 가성비. This 전략 is expected to provide important 선택지 for 소비자 seeking 건강 관리 and practical 소비.
