GS25, a convenience 편의점 operated by GS Retail, is driving a full-change renewal of its triangle kimbap 상품. This 전략 is part of GS25s quality innovation 프로젝트 for its convenience 식품. To ensure that its convenience 편의점 offerings can genuinely compete as a complete 식사, GS25 is comprehensively revamping its 메뉴, expanding 토핑, and innovating raw 원재료 quality. Following kimbap, triangle kimbap is the second product line to undergo this full-change renewal.
Full-Change 리뉴얼 of 삼각김밥 Kicks Off
GS25, a convenience 편의점 operated by GS Retail, announced on the 31st that it is pursuing a full-change renewal of its triangle 삼각김밥. This renewal is being carried out as part of GS25s quality innovation 프로젝트 for its convenience 식품.
To ensure that convenience store 음식 can compete as a complete 식사, GS25 has updated its 메뉴 to reflect recent gourmet 트렌드 and expanded its 토핑. Furthermore, it is comprehensively promoting fresh food quality innovation at the raw 원재료 level. Following the renewal targeting kimbap, triangle 삼각김밥 is the second product 라인 to undergo this full-change renewal.
Applying Unprecedented 스펙 to Tuna Mayo, Selling 50 Million 개 Annually
The core objective of the triangle 삼각김밥 full-change renewal is to achieve unprecedented specifications. The renewal will primarily target the Tuna Mayo 메뉴, a flagship convenience store food 상품 that sells over 50 million 개 annually.
GS25s 전략 is to rapidly convey the perception of improved 품질 to 고객 by renewing its best-selling 상품 with the highest 수요.
Balanced 혁신 in Rice and 토핑
The most innovative change in this renewal lies in the balance between the 밥 and 토핑. GS25 has increased the 중량 of the tuna 토핑 by approximately 10% compared to its previous 양, ensuring that 고객 can fully taste the 속재료 from the very first 한입 of the triangle 삼각김밥.
Concurrently, special 양념 and concentrated kelp 추출물 were added to further enhance the umami 풍미 of the 밥. Perilla 기름 was applied to the seasoned 김 to maximize its 향. To verify the 품질 of the perilla 기름-seasoned 김, a 품질 테스트 was conducted by Kim Mi-ryung, a roasted seaweed 전문가 known as Imokase No. 1.
Expansion to 15 종류 and 가격 Freeze
GS25 plans to complete the full-change renewal for a total of 15 종류 of triangle 삼각김밥 by the 9th, including Bacon Tuna Mayo, Aged Kimchi Jeyuk, and Spicy Chicken Perilla Leaf Ssambap, in addition to Tuna Mayo.
The renewed 메뉴 will be operated as the Larger Triangle 삼각김밥 시리즈. While the 품질 of the triangle 삼각김밥 has been elevated to an unprecedented 수준, the selling 가격 will remain the same as before, considering the current high-inflation 환경.
Plans to Expand 리뉴얼 Across Convenience 식품
Following triangle 삼각김밥 and kimbap, GS25 plans to expand and implement the full-change renewal to other convenience food 상품, including 도시락, 샌드위치, and 햄버거.
Kim Ji-soo, MD of the GS25 FF Team, explained, The 목표 of this full-change 리뉴얼 is to secure 경쟁력 as a complete 식사 beyond just being a convenience 편의점 품목. He added that GS25 will continue to introduce upgraded best-selling 상품 with top 스펙, along with differentiated new 메뉴 that reflect recent gourmet 트렌드.
This full-change 리뉴얼 of GS25s triangle 삼각김밥 is expected to strengthen GS25s 경쟁력 in the convenience 식품 시장. It is anticipated to provide 고객 with higher 품질 and 만족도, setting a new 기준 for convenience 편의점 ready-to-eat 식사.
