The Korea Easy Payment Promotion 기관 hereinafter KEPA announced on the 31st that it has appointed the five-member multinational AI 걸그룹 Sweetyz as Zero Pay 홍보대사. This appointment was initiated to enhance the digital 경쟁력 of small business 소상공인 and inject 활력 into local commercial 상권 through the fusion of advanced AI 기술 and K-pop. Sweetyz is also slated to actively participate in promoting Zero Pay-linked overseas payment 서비스.
Meeting of AI 기술 and K-Pop: Appointment of Zero Pay 홍보대사
The Korea Easy Payment Promotion 기관 has appointed the five-member multinational AI 걸그룹 Sweetyz as Zero Pay 홍보대사. This ambassador appointment aims to strengthen the digital 경쟁력 of small business 소상공인 and inject 활력 into domestic local commercial 상권 through the combination of AI 기술 and K-pop.
Sweetyz is a five-member 걸그룹 meticulously selected through an AI 시스템 from among 99 연습생 in the AI 오디션 프로젝트 PRODUCE9. The group consists of 멤버 of diverse 국적, including Yena from Korea, Sophie who is Chinese-American, Aileen from Malaysia, and Riri and Yuzuki from Japan. They have released over 50 single 앨범, including Liquid Dream.
Sweetyz Initiates Diverse Zero Pay Promotional 활동
As the official 대표 of Zero Pay, Sweetyz will participate in the creation of various 콘텐츠, including 영상, 음악, and 포스터. In particular, 징글 CM 곡 featuring the voices of Sweetyz 멤버 and payment guide 영상 will be distributed to Zero Pay 가맹점 nationwide.
Through this, Zero Pay 가맹점 are expected to gain new 활력, and the Zero Pay 서비스 is anticipated to become more approachable for 소비자.
Expanding Overseas Payment 서비스 Utilizing Global 팬덤
Leveraging the characteristic of being a 걸그룹 with a global 팬덤, Sweetyz will actively promote Zero Pay-linked overseas payment 서비스. Zero Pay is currently integrated with 67 payment 앱 across 20 국가 worldwide.
Through this 시스템, 외국인 can conveniently pay at Zero Pay 가맹점 using their home countrys payment 앱 without 환전. Sweetyz 멤버 plan to widely publicize the Zero Pay 서비스 to international 팬 through user guide 영상 that will be produced in various 언어, including Chinese and Japanese.
Efforts for Both Small Business 소상공인 and Foreign 관광객
Kwon Dae-soo, 원장 of the Korea Easy Payment Promotion 기관, stated, The support for small business 소상공인 by the AI 걸그룹 Sweetyz, which combines advanced AI 기술 and the global Korean 한류, is expected to revitalize local commercial 상권.
He added, Zero Pay, along with Sweetyz, will actively strive to create an 환경 where foreign 관광객 can conveniently make payments at small business 점포. KEPA expressed its 의지 to contributing to the revitalization of the domestic 경제 through the 시너지 of AI and the Korean 한류.
This 협력 is expected to have a positive 영향 on Koreas small business 소상공인 and local commercial 상권 through new AI-기술-based promotional 방식. Furthermore, it is anticipated to contribute to the expansion of overseas payment 서비스 by leveraging global 팬덤.
