Slow Lounge, a specialized slow-aging hand care 브랜드 brand, is expanding its offline distribution 유통망 network, leveraging its robust online 성장 growth. The 브랜드 brand has officially entered Temtem, a select 매장 shop situated in Myeongdong, Seoul, thereby widening its consumer 접점 touchpoints. This strategic 전략 move is seen as a direct 반응 response to the current beauty 시장 market 트렌드 trend, which places a high 가치 value on direct 제품 product 경험 experience.
Continuous 확장 Expansion of Distribution 채널 Channels and Brand 운영 Operation 전략 Strategy
Slow Lounge is currently in the 단계 phase of expanding its brand 경험 experience offline, using consumer 피드백 feedback gained online as a 기반 foundation. Starting with Myeongdong, the brand plans to continuously broaden its distribution 채널 channels, focusing on major beauty commercial 상권 districts.
Currently, Slow Lounge 핸드크림 hand creams are available at the Temtem Myeongdong 매장 store, and the brand plans to expand consumer 접점 touchpoints through various offline 채널 channels in the 미래 future. Meanwhile, Slow Lounge is known as a 브랜드 brand operated by IT solution 기업 company Team Pass. Team Pass is a 데이터 data-driven IT solution 기업 company that aims to improve 비효율성 inefficiencies in the beauty 산업 industry based on its cosmetics manufacturing 네트워크 network.
Team Pass automates the ODM Original Design Manufacturer 공정 process through its own 플랫폼 platform and establishes a standardized 생산 시스템 production system by integrating 제조 manufacturing, 성분 ingredient, and regulatory 데이터 data. By developing the Slow Lounge 핸드크림 hand cream 브랜드 brand and the mens care 브랜드 brand Behim, it has internalized the entire 과정 process from 제품 product 기획 planning to 생산 production and 유통 distribution, driving global 시장 market 확장 expansion through a multi-제품 product, small-배치 batch 생산 production 구조 structure.
Through its recent 입점 entry into the Myeongdong select 매장 shop, Slow Lounge is strengthening its 입지 position in the offline 시장 market. Building on its online 성공 success, the 브랜드 brand is expected to provide premium hand care 경험 experiences to an even wider 범위 range of 소비자 consumers. The brand anticipates continued 성장 growth by diversifying its distribution 채널 channels in the 미래 future.
