The 농림축산식품부 and the 한식진흥원 (KFPI) are set to host the '1st Hansik Seminar – Korean Food Through the Eyes of the World' on May 29. The 행사 will take place at Eeum Hall, a Korean Food Culture Space in Seoul. This seminar aims to diagnose the current state of Hansik's global expansion and re-examine its 경쟁력 from an international 시각.
Assessing Hansik's Global Competitiveness
The upcoming seminar will meticulously analyze the 현재 status and areas for improvement of Hansik (Korean food), which is gaining global popularity. It will specifically focus on re-evaluating Hansik's 경쟁력 from a foreign perspective. The goal is to analyze Hansik's current image and consumption trends to derive concrete and practical strategies for its future expansion into 해외 시장.
The 행사 will be held on May 29, starting at 1:30 PM, at Eeum Hall, a Korean Food Culture Space operated by the 한식진흥원 in Jongno-gu, Seoul. The KFPI has been actively pursuing various 연구 and initiatives for the 세계화 of Hansik, and this seminar is considered a crucial part of its efforts to strengthen Hansik's global 역량.
In-Depth Analysis: Hallyu's Impact and European Perceptions
The seminar is structured into two main sessions. In the first session, 교수 Hong Seok-kyoung from 서울대학교 언론정보학과 will present on "Hallyu and Korean Food in the World." Professor Hong will offer a 다각도 analysis of Hallyu's 영향 on Hansik's global 위상 and the processes through which its image has been formed.
The second session will feature Kim Tae-yeon, 대표 of the Kimchi & Hansik Culture Education Institute, which is actively operating in the Netherlands. Her presentation, titled "Changes in Hansik 인식 in Europe: Based on Educational Experience," will share insights into 현지화 전략 and practical educational cases. This will be based on changes in European consumers' perceptions and preferences for Hansik, providing practical approaches for 해외 진출.
Charting a Course for Sustainable Globalization of Hansik
Following both presentations, a 질의응답 session will allow presenters and attendees to freely exchange opinions and discuss directions for Hansik's globalization and development 전략. This is expected to contribute to formulating more realistic strategies by incorporating not only academic analysis but also diverse perspectives from the 현장.
Lee Gyu-min, 이사장 of the 한식진흥원, stated, "Through this seminar, we hope to shed new light on Hansik from a global perspective and create an important opportunity to discover and disseminate Hansik content that is 경쟁력 in the global market." This seminar is poised to lay the 발판 for Hansik to establish a stronger foothold worldwide.
This '1st Hansik Seminar – Korean Food Through the Eyes of the World' marks a significant first step in deeply discussing the 현재 and 미래 of Hansik and bolstering its 경쟁력 in the global 시장. The 한식진흥원 plans to continue its efforts for Hansik's globalization through ongoing research and exchanges.
