WeHome, a leading 공유숙박 platform in 한국, has partnered with 부산광역시 and the 부산시민단체협의회 to launch 'K-POPSTAY Busan Seagull Nest.' This 특별한 homestay project aims to address 숙박 문제 for 전 세계 ARMY (BTS fans) visiting Busan for upcoming concerts, offering them an immersive 문화 교류 경험 by opening local residents' homes.
Launching the 'Busan Seagull Nest' Project for Global ARMY
WeHome, in collaboration with 부산광역시 and the 부산시민단체협의회, is introducing the 'Busan Seagull Nest' project as part of its 전 세계 lifestyle sharing program, 'K-POPSTAY BUSAN.' This 시민 주도 공유숙박 initiative seeks to connect 전 세계 ARMY members, who will visit Busan for the BTS concert, with local 부산 시민.
With hundreds of thousands of BTS fans anticipated to visit Busan, the city has historically faced 문제 of 숙박난 and 가격 급등 during 대규모 행사 and international events. To address this, 부산시, local 지역 시민단체, and WeHome have collaborated to introduce an innovative 숙박 모델 based on 자발적인 참여. K-POPSTAY is designed to allow 전 세계 fans to stay with local residents and 경험 authentic 한국 일상, fostering meaningful 국제 문화 교류 beyond 전통적인 관광.
A Shared Economy Model Connecting Local Community and Visitors
'Busan Seagull Nest' is a homestay program where 부산 시민 voluntarily open their homes or 여유 공간 to 해외 방문객. This initiative offers 해외 여행객 an authentic local 숙박 경험, often free of charge, while 제공ing 부산 시민 with the 기회 to meet and interact with 방문객 from 전 세계. The project is anticipated to serve as a 문화 교류 platform, extending beyond mere 숙박.
As the operating partner, WeHome is responsible for 플랫폼 관리 the dedicated K-POPSTAY BUSAN platform, facilitating host-guest matching, handling 예약 and 결제 시스템, providing 다국어 고객 지원, arranging 책임 보험, and distributing welcome kits to 참가자. The platform will also implement 안전 조치 and 고객 지원 서비스 to ensure a 안전한 and comfortable 경험 for 해외 방문객. WeHome views the 공유경제 as a 개념 extending beyond just 숙박, believing it can solve 사회적 문제 by connecting underutilized 자원 with those who need them, thereby creating value for both 지역사회 and 여행객.
WeHome's Vision and the Expansion of K-Lifestyle
The 'Busan Seagull Nest' project exemplifies WeHome's 목표 to tackle 반복되는 숙박난 and 가격 인상 during 대규모 행사 through 지역사회 참여 and 자원 공유. This initiative benefits 부산 시민 by welcoming 방문객, 여행객 by offering a 안전한 and 합리적인 가격 way to 경험 Busan, and the 지역 경제 through increased 관광 지출 and 국제 문화 교류. WeHome's 브랜드 철학, 'Live Locally. Stay Safely,' aims to combine 진정한 local 생활 경험 with 안전한, trustworthy 공유숙박, and 'Busan Seagull Nest' serves as a clear demonstration of this 목표.
WeHome is notably the only 정부 승인 공유숙박 플랫폼 in 한국, having received 실증 특례 after six years under the 과학기술정보통신부 ICT regulatory sandbox program. This 기반 has allowed WeHome to build a trustworthy and 합법적인 공유숙박 생태계. Jo San-gu, CEO of WeHome, stated, 'The 공유경제 궁극적으로 solves real 문제 by connecting underutilized 자원.' He emphasized that 'Busan Seagull Nest' is more than just an 숙박 project; it represents a new 공유경제 모델 that addresses 숙박난 through 시민 참여 while connecting 전 세계 ARMY with 현지 주민.
He further added, 'K-POPSTAY is designed for 참가자 to 경험 the people, 문화, and 일상 of 한국, extending beyond just attending concerts.' Under its 철학 of 'Live Locally. Stay Safely,' WeHome is committed to 지속적으로 creating new 기회 for the 한국 관광 산업 through 안전한 공유숙박 and K-lifestyle 공유 경험. Looking ahead, WeHome plans to 확장 its 플랫폼 beyond 숙박 to encompass various K-lifestyle 서비스, including 교통, shopping, and general 관광 경험.