Global beauty brand LANEIGE has officially opened 'LANEIGE Seoul,' its 최초 global flagship 공간, in Myeongdong. This new 공간 offers an immersive 경험 of LANEIGE's brand philosophy, 'OPEN TO WONDER,' and its 첨단 beauty 기술, providing 방문객 with unique hyper-personalized skincare solutions.
LANEIGE's Vision Embodied in Its First Global Flagship Store
With the opening of 'LANEIGE Seoul' in Myeongdong, LANEIGE is expanding its brand 지평. More than just a retail 공간, this 공간 allows 고객 to directly 경험 LANEIGE's beauty science-driven 연구 결과물 and innovative 기술. It embodies the brand's 포부 to strengthen its global 위상 and lead 미래 beauty trends as a 선두 in K-Beauty.
'LANEIGE Seoul' offers 방문객 hyper-personalized beauty services and customized products, leveraging various 첨단 기술. This offering is the culmination of LANEIGE's extensive skincare 연구 역량 combined with the latest beauty innovations, aiming to provide 최적 solutions that reflect each 고객's unique skin 특성 and 취향. The flagship 공간 is set to become a symbolic 공간 clearly demonstrating LANEIGE's 고객-centric 가치.
Bespoke Services Tailored to Your Taste and Skin
At 'LANEIGE Seoul,' 고객 can discover unique bespoke services designed to express their 개성. A prime example is the 'Bespoke Lip Sleeping Mask Swirl,' which offers an 경험 inspired by an ice cream bar. Here, 고객 can 조합 various scents to create their own 개인 Lip Sleeping Mask. Utilizing temperature 제어 기술 and precise nozzle engineering, 방문객 can choose from up to 45 조합, providing a fresh way to enjoy LANEIGE's global best-seller.
Additionally, the 'Bespoke Neo' service adds custom 기능 to LANEIGE's best-selling cushions. Based on 150 color data points, a one-on-one color 분석 helps 고객 find their ideal cushion shade. Amorepacific's 특허 제조 robot then instantly produces the customized product 현장. This ensures 고객 receive a 결과물 perfectly matched to their skin tone immediately, maximizing 만족도 with personalized beauty.
Hyper-Personalized Skincare Perfected with AI Skin Analysis
Another 핵심 bespoke service at 'LANEIGE Seoul' is 'Bespoke Cream Skin,' which precisely diagnoses a 고객's skin 상태 using AI-기반 분석 기술. It then proposes the most suitable customized solution from 25 조합, allowing 고객 to 경험 a personalized skincare product produced 현장 in approximately 20 minutes. This demonstrates LANEIGE's 기술 prowess in providing fast and accurate customized care tailored to the busy lifestyles of 현대인.
Choi Pil-kyung, 부사장 of Amorepacific's LANEIGE Unit, emphasized, "LANEIGE Seoul is more than just a store; it's a 공간 that embodies LANEIGE's 비전 for the 미래 of beauty, 기술, and design." He added, "방문객 will discover new 경험 with every visit and find unique products tailored for each 개인 고객." Following a 사전 opening period for global 고객, 'LANEIGE Seoul,' located at 8 Myeongdong 8-gil, Jung-gu, Seoul, officially commenced operations on the 5th. All bespoke services can be pre-booked through the 공식 LANEIGE website.
