An important 장소 was established to discuss the future of the medical tourism industry. On March 31, the 2026 Medical Travel Korea Medical Tourism Conference was held in Jung-gu, Seoul. Over 300 관계자 from major organizations and companies, including the Korea Health Industry Development Institute, the Korea Medical Tourism Association, Google Korea, and HanaTour ITC, attended. Participants focused on illuminating key 의제 of the medical tourism industry.
Medical Tourism 학술대회 Successfully Held
Medical Travel Korea MTK, operated by Redtable, hosted the 2026 Medical Travel Korea Medical Tourism Conference on March 31, on the 4th floor of the Seoul Tourism Organization building in Jung-gu, Seoul. The event successfully concluded with over 300 관계자 from the medical tourism industry, including 병원, MSOs, tourism 기업, and 스타트업, in attendance.
This conference addressed key 쟁점 required in the practical field of medical tourism, divided into five 분야: 정책, 협력, 고객, 서비스, and 결제. It garnered attention for showcasing the comprehensive collaborative structure of the medical tourism industry, with participation from various entities ranging from government-affiliated organizations to industry associations, global platforms, travel 기업, medical 서비스 providers, and financial/결제 기업.
Discussion on Policy and Industry 과제
In the first session, Hong Seung-wook, Head of the Korea Health Industry Development Institute, presented an 분석 of medical tourism in 2025 and projections for 2026, based on medical tourism 정책 and 데이터. Subsequently, Kim Jin-kook, President of the Korea Medical Tourism Association and CEO of B&Viit Eye Clinic, offered insights on the future direction, presenting 과제 and 대안 for the medical tourism industry.
Park Won-hee, Team Manager, and Ahn Deok-soo, Division Head of Grand Korea Leisure Seven Luck Casino, introduced 전략 for building a K-Medical Tourism 거점 and co-prosperity, focusing on the potential for collaboration between casino 고객 and 병원. Jo Seung-hee, Manager at Google Korea, explained how to utilize Google ads in the medical tourism sector and integrate the Reserve with Google feature to enhance advertising effectiveness.
전략 for Customer Acquisition and 서비스 Advancement
Subsequent presentations focused on 전략 for customer acquisition and 서비스 advancement. Lee Su-jeong, Team Manager at Nollyuniverse Yanolja, introduced 기회 that global 전략 can offer to the medical tourism 산업.
Lee Je-woo, CEO of HanaTour ITC, shared 전략 for attracting foreign 여행객, while Kang Heung-rim, Vice President of Atium, an MSO of Rhee & Jang, presented hospital marketing 노하우. Choi Young-jun, CEO of K-Medi Guide, emphasized the 전문성 and 중요성 of specialized medical interpretation and translation 서비스.
In-depth Analysis of Financial and Payment 인프라
In the latter 부분 of the event, financial and 결제 인프라, which is growing in 중요성 within the medical tourism industry, was addressed as a key 의제. Woori Bank introduced a medical tourism membership 프로그램 being prepared with Medical Travel Korea, explaining a financial 모델 that can process 예치금, reservation 수수료, and medical 비용 all at once.
Toss Payments introduced the 개념 of PG Payment Gateway along with the 장점 and expected 효과 of using international 결제 systems in the medical tourism sector. The 프로그램 also included content related to overseas medical 비용 remittance methods and benefits, and international 결제 methods and benefits.
Sharing Market 통찰 and 미래 Expectations
Do Hae-yong, CEO of Medical Travel Korea, delivered a presentation on foreign 고객 상담 and preparation 전략 for AI 서비스, sharing profound market 통찰 based on accumulated field 경험.
Medical Travel Korea expressed its hope that this conference would serve as a crucial 기회 for 병원 실무자 and industry 관계자 to share their field 경험 and 의견, collaboratively shaping the practical direction of medical tourism.
This conference featured a diverse 프로그램 including an opening ceremony, session presentations, panel discussions, and networking events. Held from 2:00 PM to 5:20 PM, the event facilitated in-depth discussions covering the entire medical tourism industry, including sharing market 통찰, guiding 정책 changes, and 전략 for attracting global 환자.
