{"id":1004,"date":"2026-07-20T17:18:26","date_gmt":"2026-07-20T17:18:26","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/ent260707001-enkr\/"},"modified":"2026-07-20T17:18:27","modified_gmt":"2026-07-20T17:18:27","slug":"ent260707001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/ent260707001-enkr\/","title":{"rendered":"Industry Experts Select IU and Park Bo-gum as Korea’s Top Ad Models for 2026"},"content":{"rendered":"
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Industry Experts Select IU and Park Bo-gum as Korea's Top Ad Models for 2026<\/div>\n

Singer and actress IU and actor Park Bo-gum have been selected as \ub300\ud55c\ubbfc\uad6d's top \uad11\uace0\ubaa8\ub378 for 2026 by \ud604\uc9c1 professionals in the advertising and marketing \uc5c5\uacc4. The \uc124\ubb38\uc870\uc0ac, hosted by MAD STARS (Busan International Marketing and Ad Festival) \u2014 Korea's only international event for marketing, advertising, and digital content \u2014 lends significant \uc2e0\ub8b0\ub3c4 to the results.<\/p>\n

IU and Park Bo-gum Solidify Positions as Korea's Top Ad Models<\/h2>\n

In a \uc124\ubb38\uc870\uc0ac conducted by MAD STARS from March over two months, targeting South Korean advertising and marketing professionals, IU and Park Bo-gum were chosen as the top \uc5ec\uc131 and \ub0a8\uc131 \uad11\uace0\ubaa8\ub378 for 2026. The survey's methodology, involving direct recommendations from \uc5c5\uacc4 experts based on factors like casting \uac00\ub2a5\uc131 in real campaigns, brand \uc601\ud5a5\ub825, and public \ud30c\uae09\ub825, enhances the \uc2e0\ub8b0\ub3c4 of its results.<\/p>\n

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IU, recognized as the top \uc5ec\uc131 \uad11\uace0\ubaa8\ub378, has held this position for three \uc5f0\uc18d years since 2024, attesting to her enduring appeal within the \uad11\uace0 \uc5c5\uacc4. She has \ud655\uace0\ud788 established her \uc5f0\uae30 \ud65c\ub3d9, most notably by winning \uc5ec\uc6b0\uc8fc\uc5f0\uc0c1 at the 4th \ubc31\uc0c1\uc608\uc220\ub300\uc0c1 for the Netflix series 'When Life Gives You Tangerines'\ud3ed\uc2f9 \uc18d\uc558\uc218\ub2e4. Furthermore, her \ucd5c\uadfc role in the MBC drama '21st Century Grand Princess' (21\uc138\uae30 \ub300\uad70\ubd80\uc778), along with \uc218\ub9ce\uc740 hit songs and active \uacf5\uc5f0 \ud65c\ub3d9, has garnered extensive \ub300\uc911\uc801 \uc9c0\uc9c0 from fans both in \uad6d\ub0b4 and globally.<\/p>\n

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Park Bo-gum, earning the title of top \ub0a8\uc131 \uad11\uace0\ubaa8\ub378 for the first time, displayed impressive \uc5f0\uae30\ub825 in 'When Life Gives You Tangerines,' where he co-starred with IU. He further expanded his \uc5f0\uae30 spectrum with powerful action sequences in 'Good Boy.' His engaging and warm \uac1c\uc778 personality has fostered a positive \ub300\uc911\uc801 image through various \ucd9c\uc5f0, including hosting the KBS music talk show 'The Seasons \u2013 Park Bo-gum's Cantabile' and featuring in the tvN variety show 'Bogum Magical.' With confirmed upcoming \uc601\ud654 'Mongyudowondo'\ubabd\uc720\ub3c4\uc6d0\ub3c4 and 'Sword: Godoomakhan's Blade' \uce7c: \uace0\ub450\ub9c9\ud55c\uc758 \uac80, his continuous \ud65c\ub3d9 reinforces his image as a \uc2e0\ub8b0\ub3c4 and \uc548\uc815\uac10 brand model. Notably, both IU and Park Bo-gum were also recognized as the top \ub300\ud55c\ubbfc\uad6d \ub300\ud45c \uad11\uace0\ubaa8\ub378 in a \uc124\ubb38\uc870\uc0ac by the \uc911\uad6d state-run advertising professional media 'China Advertising' (\u4e2d\u570b\u5ee3\u544a), underscoring their \uad6d\uc81c appeal.<\/p>\n

Next-Generation Rookie Models Leading the Advertising Industry<\/h2>\n

Go Youn-jung and Park Ji-hoon have been recognized as \ucc28\uc138\ub300 stars in \uad11\uace0, poised to inject new \ud65c\ub825 into the \uad6d\ub0b4 \uc5c5\uacc4. Go Youn-jung demonstrated a refined image and stable screen \uc874\uc7ac\uac10 as global superstar Cha Mu-hee in the Netflix series 'Is It Love at First Sight?' \uc774 \uc0ac\ub791 \ud1b5\uc5ed \ub418\ub098\uc694? and sustained \ub300\uc911\uc801 \uad00\uc2ec with her role in the JTBC drama 'Everyone is Fighting Their Own Worthlessness'\ubaa8\ub450\uac00 \uc790\uc2e0\uc758 \ubb34\uac00\uce58\ud568\uacfc \uc2f8\uc6b0\uace0 \uc788\ub2e4. Her versatile \uc5f0\uae30 across diverse genres and her clear, sophisticated image make her a highly sought-after talent for \uc218\ub9ce\uc740 brand campaigns in fashion, beauty, and other \ubd84\uc57c.<\/p>\n

Park Ji-hoon, selected as a top \ub0a8\uc131 \uc2e0\uc778 \uad11\uace0\ubaa8\ub378, significantly increased his \uc778\uc9c0\ub3c4 by portraying King Danjong in the \uc601\ud654 'The Man Who Lived with a King'\uc655\uacfc \uc0ac\ub294 \ub0a8\uc790, which attracted 16.9 million \uad00\uac1d. He earned recognition for his \uc5f0\uae30 \uac00\ub2a5\uc131 by winning \uc2e0\uc778 \uc5f0\uae30\uc0c1 in the \uc601\ud654 \ubd80\ubb38 at the 62nd \ubc31\uc0c1\uc608\uc220\ub300\uc0c1. He also \uc131\uacf5\uc801 completed an Asian fan-con tour spanning 11 cities, including Japan, Malaysia, and Vietnam. Park Ji-hoon showcases his versatile talents by broadening his \ud65c\ub3d9, including comedic \uc5f0\uae30 in the TVING original drama 'Legendary Cook'\ucde8\uc0ac\ubcd1 \uc804\uc124\uc774 \ub418\ub2e4.<\/p>\n

Emergence of Creator Models Driving New Trends<\/h2>\n

In the creator \ubd80\ubb38, which is bringing a fresh perspective to the traditionally \uc5f0\uc608\uc778-dominated \uad11\uace0\ubaa8\ub378 \uc2dc\uc7a5, \ubc29\uc1a1\uc778 Lee Su-ji and creator Kim Seon-tae (Chungju Man) secured the top spots for \uc5ec\uc131 and \ub0a8\uc131, respectively. Lee Su-ji has generated significant \ud654\uc81c\uc131 and \uc0ac\ud68c\uc801 \ud30c\uae09\ub825 through diverse sub-character content on 'SNL Korea' and her YouTube channel 'Hot Issue-ji.' Leveraging her \uac15\uc810 in expanding various characters into content, she is broadening her \uc874\uc7ac\uac10 not only in \ubc29\uc1a1 and digital content but also in \uad11\uace0 campaigns.<\/p>\n

Kim Seon-tae, widely known as 'Chungju Man,' has garnered immense \ub300\uc911\uc801 \ud638\uc751 by departing from conventional, rigid \ud64d\ubcf4 \ubc29\uc2dd and adopting a friendly and experimental \uc18c\ud1b5 \ubc29\uc2dd. After retiring from \uacf5\uc9c1, he launched his \uac1c\uc778 YouTube channel under the slogan 'Promoting Everything in the World,' \uc131\uacf5\uc801 establishing himself as a \ud64d\ubcf4 creator highly sought after by \uc218\ub9ce\uc740 brands. This trend illustrates the \uad11\uace0 \uc5c5\uacc4's growing \uad00\uc2ec in \uc601\ud5a5\ub825 \uc788\ub294 figures from various fields, moving beyond \uae30\uc874 stars.<\/p>\n

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English Version<\/a><\/div>\n
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Industry Experts Select IU and Park Bo-gum as Korea's Top Ad Models for 2026 Singer and actress IU and actor…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/ko\/wp-content\/uploads\/sites\/2\/2026\/07\/ent260707001_02.jpg","footnotes":""},"categories":[2],"tags":[1708,1710,1707,1713,1712,1706,822,1709,1705,1711],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-madstars","tag-1710","tag-1707","tag-1713","tag-1712","tag-1706","tag-822","tag-1709","tag-1705","tag-1711"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1004\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1004\/revisions\/1005"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}