{"id":1034,"date":"2026-07-25T16:45:12","date_gmt":"2026-07-25T16:45:12","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260722001-enkr\/"},"modified":"2026-07-25T16:45:12","modified_gmt":"2026-07-25T16:45:12","slug":"fod260722001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260722001-enkr\/","title":{"rendered":"Pioneer Labs Partners with KOCUFest Organizer to Expand \ud55c\uad6d-\uc911\ub0a8\ubbf8 \ubb38\ud654\uad50\ub958"},"content":{"rendered":"
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Pioneer Labs Partners with KOCUFest Organizer to Expand \ud55c\uad6d-\uc911\ub0a8\ubbf8 \ubb38\ud654\uad50\ub958<\/div>\n

Pioneer Labs, a \uc804\ubb38\uae30\uc5c5 specializing in travel technology and \ubb38\ud654\uad50\ub958, announced on the 22nd that it has signed a \uc804\ub7b5\uc801 \ud611\ub825 with SJ Culture Entertainment, the organizer of Mexico's \ud55c\uad6d\ubb38\ud654\ucd95\uc81c 'KOCUFest'. This \ud611\uc57d aims to \uacf5\ub3d9 launch and promote \ubb38\ud654 and \uad00\uad11 \uad50\ub958 initiatives connecting \ud55c\uad6d, Mexico, and broader \uc911\ub0a8\ubbf8, elevating a previously signed \uc591\ud574\uac01\uc11c into a \uacf5\uc2dd \ud611\ub825 \uad00\uacc4.<\/p>\n

Comprehensive Collaboration to Enhance Korea-Latin America Cultural and Tourism Exchange<\/h2>\n

The \uc804\ub7b5\uc801 \ud611\ub825 between Pioneer Labs and SJ Culture Entertainment focuses on vitalizing \ubb38\ud654 and \uad00\uad11 \uad50\ub958 between \ud55c\uad6d, Mexico, and \uc911\ub0a8\ubbf8 \uad8c\uc5ed. The \uc591\uc0ac plan to \uacf5\ub3d9 organize and operate K-Culture \ud589\uc0ac, such as KOCUFest, and to \uac1c\ubc1c and market inbound and outbound \uad00\uad11 \uc0c1\ud488 connecting \ud55c\uad6d and \uc911\ub0a8\ubbf8.<\/p>\n

\"Image\"<\/div>\n

Both \uc591\uce21 will also \ud655\ub300 \uc778\uc801 \uad50\ub958 through K-Culture programs, \uc0b0\uc5c5 \uc5f0\uc218, and \uad50\uc721 \uad50\ub958. They will \ud0d0\uc0c9 various \uc7ac\uc6d0 avenues, including identifying sponsorships and \ucc38\uc5ec in \uc815\ubd80 \uc9c0\uc6d0\uc0ac\uc5c5 within both \uc2dc\uc7a5. Furthermore, they will \ud611\ub825 on marketing Pioneer Labs' "Foodie Mate," a restaurant discovery platform developed for \uc678\uad6d\uc778 \uad00\uad11\uac1d, targeting the \ubd81\uc911\ubbf8 \uad8c\uc5ed, aiming to generate diverse \uc2dc\ub108\uc9c0 \ud6a8\uacfc.<\/p>\n

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Appointment of KOCUFest Korea Representative and Establishment of Equal Partnership<\/h2>\n

As part of this \ud611\ub825, Won Jin-woo, CEO of Pioneer Labs, has been \uc784\uba85 as the \uacf5\uc2dd \ud55c\uad6d \ub300\ud45c for KOCUFest. In this \uc5ed\ud560, he will oversee the recruitment of \uad6d\ub0b4 partners and sponsors, coordinate with \uc815\ubd80 \uae30\uad00, and manage \ud64d\ubcf4 \ud65c\ub3d9. This \uc784\uba85 signifies a \uc8fc\uc694 \ub2e8\uacc4 in strengthening KOCUFest's \ud55c\uad6d \uc785\uc9c0 and \ud655\ub300 the festival's reach by leveraging \uad6d\ub0b4 resources.<\/p>\n

Concurrently, SJ Culture Entertainment will serve as Pioneer Labs' \uacf5\uc2dd \ud604\uc9c0 \ud30c\ud2b8\ub108, representing its \uc8fc\uc694 \uc0ac\uc5c5 and brands in Mexico and \uc911\ub0a8\ubbf8. This establishes a \uc0c1\ud638 and equally represented \uccb4\uacc4, signifying a \uc804\ub7b5\uc801 \ub3d9\ub9f9 rather than a mere \ud611\ub825.<\/p>\n

KOCUFest is a prominent \ud55c\uad6d\ubb38\ud654\ucd95\uc81c held across Mexico's \ud560\ub9ac\uc2a4\ucf54\uc8fc. It has \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ucd95 itself as an \ud589\uc0ac that draws \uc774\uc0c1 10,000 \ud604\uc9c0 \ud55c\ub958 fans daily through K-Pop \uacf5\uc5f0 and various \ud55c\uad6d \ubb38\ud654 \ud504\ub85c\uadf8\ub7a8. Mexico is not only a \uc8fc\uc694 \uad50\ub450\ubcf4 for \ud655\uc0b0 \ud55c\ub958 in \uc911\ub0a8\ubbf8 but also an \uc2e0\ud765 \uc2dc\uc7a5 experiencing a rapid increase in \uc218\uc694 for \ud55c\uad6d \uad00\uad11.<\/p>\n

Connecting K-Culture Success to Tourism and Business Collaboration<\/h2>\n

Won Jin-woo, CEO of Pioneer Labs, emphasized that this \ud611\ub825\uc740 a \uc804\ub7b5\uc801 \ub3d9\ub9f9 beyond a simple \ub9c8\ucf00\ud305 \ud611\uc57d. He \uc804\ud588\uc2b5\ub2c8\ub2e4, "We will \uad6c\ucd95 a \uad50\ub450\ubcf4 that \uc5f0\uacb0 \uc911\ub0a8\ubbf8's enthusiastic \uad00\uc2ec in K-Culture to \uc2e4\uc81c \ubc29\ud55c \uad00\uad11, \uad50\uc721 \uad50\ub958, and \uc0ac\uc5c5 \ud611\ub825." This statement reflects a commitment to translate the \ub192\uc740 \uc778\uae30 of K-Culture into tangible \uacbd\uc81c\uc801 \uc131\uacfc and \uc9c0\uc18d \uad50\ub958.<\/p>\n

Daniela Beltran, CEO of SJ Culture Entertainment, alsoexpressed her excitement about \ud655\ub300 KOCUFest further through the \ud611\ub825 with Pioneer Labs and opening new \ubc29\uc548 for \ubb38\ud654 and \uad00\uad11 \uad50\ub958 between Mexico and \ud55c\uad6d. The \uc591\uc0ac plan to finalize \uc2e4\ud589 \uacc4\ud68d for \uacf5\ub3d9 project \uc21c\ucc28\uc801 starting in the \ud558\ubc18\uae30 of this year and will commence the \uac1c\ubc1c of inbound \uad00\uad11 \uc0c1\ud488 and \uc5f0\uc218 \ud504\ub85c\uadf8\ub7a8 linked to KOCUFest 2027.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
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English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pioneer Labs Partners with KOCUFest Organizer to Expand \ud55c\uad6d-\uc911\ub0a8\ubbf8 \ubb38\ud654\uad50\ub958 Pioneer Labs, a \uc804\ubb38\uae30\uc5c5 specializing in travel technology and \ubb38\ud654\uad50\ub958,…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/ko\/wp-content\/uploads\/sites\/2\/2026\/07\/fod260722001_01.png","footnotes":""},"categories":[3],"tags":[1742,1746,1741,1747,1744,1745,1740,1748,1743,845],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-kocufest","tag-k","tag-sj","tag-1747","tag-1744","tag-1745","tag-1740","tag-1748","tag-1743","tag-845"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"predecessor-version":[{"id":1035,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1034\/revisions\/1035"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}