{"id":1070,"date":"2026-07-27T16:50:46","date_gmt":"2026-07-27T16:50:46","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260726001-enkr\/"},"modified":"2026-07-27T16:50:47","modified_gmt":"2026-07-27T16:50:47","slug":"fab260726001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260726001-enkr\/","title":{"rendered":"LG H&H’s The Face Shop Lands in Over 1,600 US Walmart Stores, Bolstering North American Market Reach"},"content":{"rendered":"
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\"Image\"<\/div>\n
LG H&H's The Face Shop Lands in Over 1,600 US Walmart Stores, Bolstering North American Market Reach<\/div>\n

LG H&H's flagship K-Beauty brand, The Face Shop, is significantly expanding its \uace0\uac1d \uc811\uc810 in the \ubd81\ubbf8 \uc2dc\uc7a5 by entering Walmart, the largest offline \uc720\ud1b5\ub9dd in the United States. This move marks the brand's \ud655\uc7a5 of its offline \uc785\uc9c0 into the US \uc2dc\uc7a5 two years after its successful \uc9c4\ucd9c into Walmart Canada in 2024, and is expected to be a crucial step in solidifying the global \uc704\uc0c1 of K-Beauty brands.<\/p>\n

The Face Shop Strengthens North American Offline Market Presence<\/h2>\n

The Face Shop will introduce five key \uc81c\ud488 including its signature "Rice Water Bright" cleansing line, at approximately 1,600 Walmart \ub9e4\uc7a5 across the United States, starting locally on the 26th. This follows the brand's \uc131\uacf5\uc801\uc778 launch in Walmart Canada in 2024, representing a significant \ud655\uc7a5 of its offline \uc720\ud1b5\ub9dd in \ubd81\ubbf8.<\/p>\n

With this Walmart \uc785\uc810, The Face Shop will become more accessible to \uace0\uac1d nationwide in the U.S., which is expected to significantly contribute to meeting local \uc218\uc694 for K-Beauty \uc81c\ud488 and enhancing brand \uc778\uc9c0\ub3c4. Walmart's extensive \uc720\ud1b5\ub9dd is anticipated to play a decisive \uc5ed\ud560 in establishing The Face Shop as a \uc8fc\ub958 brand in the \ubd81\ubbf8 \uc2dc\uc7a5.<\/p>\n

The Global Success of 'Rice Water Bright' Cleansing Line<\/h2>\n

The core \uc81c\ud488 entering Walmart is the "Rice Water Bright" cleansing line, which reinterprets Korea's \uc804\ud1b5 beauty \ube44\uacb0 of "rice water cleansing" with LG H&H's advanced \uc5f0\uad6c\uac1c\ubc1c \uae30\uc220\ub825. This bestseller has surpassed 49 million units in \ub204\uc801 \ud310\ub9e4\ub7c9 \uc804 \uc138\uacc4 and \uc131\uacf5\uc801\uc73c\ub85c \ubd81\ubbf8 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c via Amazon's online platform under its \uc601\ubb38\uba85, 'Rice Water Bright,' since 2024.<\/p>\n

The 'Rice Water Bright' line continues its global \uc778\uae30 in \uc774\uc0c1 30 countries through continuous \ud601\uc2e0, including a design renewal to mark its 20th anniversary. Notably, the 'Rice Water Bright Cleansing Tissue' gained significant \uc601\ud5a5\ub825 on North American social media through the "1 Wipe Challenge" campaign. By promoting the \uc774\uc911 \uc138\uc548\ubc95 using its cleansing oil and foam, the line has firmly established itself as a \ub300\ud45c K-Beauty cleanser.<\/p>\n

The 'Rice Water Bright' Cleansing Tissue and 'Cleansing Oil' have consistently ranked within the top 10 in Amazon's cleansing category for \uc774\uc0c1 two years. The cleansing tissue also achieved recognition for its exceptional \uc81c\ud488\ub825, winning an award at the "2026 Cosmopolitan Holy Grail Awards." These \uc131\uacfc underscore the global \uc6b0\uc218\uc131 and proven efficacy of the 'Rice Water Bright' \uc81c\ud488 line.<\/p>\n

Strategic Steps to Bolster K-Beauty Leadership<\/h2>\n

Building on word-of-mouth \uc131\uacf5 for its "rice water cleansing" \u2014 a \uc138\uc548\ubc95 developed from 20 years of accumulated \uc5f0\uad6c expertise \u2014 The Face Shop has sequentially \ud655\uc7a5 its presence into \uc8fc\uc694 U.S. \uc720\ud1b5 channels beyond Walmart, including Target, CVS, and Walgreens. This demonstrates The Face Shop's gradual but significant \uc601\ud5a5\ub825 expansion within the \ubd81\ubbf8 \uc2dc\uc7a5.<\/p>\n

This \uc720\ud1b5\ub9dd \ud655\uc7a5 through the Walmart \uc785\uc810 will serve as a crucial \uc804\ub7b5\uc801 \uac70\uc810 for The Face Shop to further solidify its \uc785\uc9c0 as a \ub300\ud45c K-Beauty brand in the \uc804 \uc138\uacc4 \uc2dc\uc7a5. LG H&H \uacc4\ud68d to continue promoting the \uc6b0\uc218\uc131 of K-Beauty to \uace0\uac1d \uc804 \uc138\uacc4, beyond \ubd81\ubbf8, through \ud601\uc2e0\uc801\uc778 \uc81c\ud488 and localized \uc804\ub7b5.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
customer reach(\uace0\uac1d \uc811\uc810), North American market(\ubd81\ubbf8 \uc2dc\uc7a5), offline retail channel(\uc720\ud1b5\ub9dd), expansion(\ud655\uc7a5), offline presence(\uc785\uc9c0), US market(\uc2dc\uc7a5), successful entry(\uc9c4\ucd9c), global standing(\uc704\uc0c1), key products(\uc81c\ud488), Walmart stores(\ub9e4\uc7a5), successful launch(\uc131\uacf5), offline distribution network(\uc720\ud1b5\ub9dd), North America(\ubd81\ubbf8), Walmart entry(\uc785\uc810), consumers(\uace0\uac1d), local demand(\uc218\uc694), brand awareness(\uc778\uc9c0\ub3c4), extensive distribution network(\uc720\ud1b5\ub9dd), decisive role(\uc5ed\ud560), mainstream brand(\uc8fc\ub958), core product(\uc81c\ud488), traditional beauty secret(\uc804\ud1b5), beauty secret(\ube44\uacb0), research and development (R&D) technology(\uc5f0\uad6c\uac1c\ubc1c), research and development (R&D) technology(\uae30\uc220\ub825), cumulative sales(\ub204\uc801), cumulative sales(\ud310\ub9e4\ub7c9), worldwide(\uc804 \uc138\uacc4), English name(\uc601\ubb38\uba85), global popularity(\uc778\uae30), over(\uc774\uc0c1), continuous innovation(\ud601\uc2e0), significant traction(\uc601\ud5a5\ub825), double cleansing method(\uc774\uc911 \uc138\uc548\ubc95), leading K-Beauty cleanser(\ub300\ud45c), exceptional product quality(\uc81c\ud488\ub825), accomplishments(\uc131\uacfc), global appeal and proven efficacy(\uc6b0\uc218\uc131), product line(\uc81c\ud488), word-of-mouth success(\uc131\uacf5), rice water cleansing method(\uc138\uc548\ubc95), accumulated rice research expertise(\uc5f0\uad6c), expanded its presence(\ud655\uc7a5), major U.S. retail channels(\uc8fc\uc694), U.S. retail channels(\uc720\ud1b5), influence expansion(\uc601\ud5a5\ub825), crucial foundation(\uc804\ub7b5\uc801), crucial foundation(\uac70\uc810), solidify its position(\uc785\uc9c0), global market(\uc804 \uc138\uacc4 \uc2dc\uc7a5), LG H&H plans(\uacc4\ud68d), excellence of K-Beauty(\uc6b0\uc218\uc131), innovative products(\ud601\uc2e0), localized marketing strategies(\uc804\ub7b5)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LG H&H's The Face Shop Lands in Over 1,600 US Walmart Stores, Bolstering North American Market Reach LG H&H's flagship…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/ko\/wp-content\/uploads\/sites\/2\/2026\/07\/fab260726001_01.jpg","footnotes":""},"categories":[4],"tags":[954,1120,1791,1793,1043,1795,1792,890,1794],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-k-","tag-lg","tag-1791","tag-1793","tag-1043","tag-1795","tag-1792","tag-890","tag-1794"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1070\/revisions\/1071"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}