{"id":1134,"date":"2026-08-12T01:49:27","date_gmt":"2026-08-12T01:49:27","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260810001-enkr\/"},"modified":"2026-08-12T01:49:27","modified_gmt":"2026-08-12T01:49:27","slug":"fod260810001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260810001-enkr\/","title":{"rendered":"Beyond K-Pop: K-Food Craze Sweeps Paris, Driven by ARIH and Madame Du’s Success"},"content":{"rendered":"
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Beyond K-Pop: K-Food Craze Sweeps Paris, Driven by ARIH and Madame Du's Success<\/div>\n

The K-Food phenomenon in Paris, initially ignited by K-Pop concerts, is evolving beyond temporary events to become a deeply integrated and continuously expanding part of the local culinary scene. Even after global fans who attended the concerts have departed, local consumers continue to seek out Korean cuisine, demonstrating how interest generated by K-Pop is directly translating into sustained consumption.<\/p>\n

K-Food's Expanding Reach Across Paris, Fueled by K-Pop<\/h2>\n

While K-Pop \uacf5\uc5f0 in Paris have concluded, the intense \uc5f4\uae30 for K-Food they \ucd09\ubc1c shows no signs of waning. Even \ud6c4 global fans who traveled to Paris for the performances have left, \ud604\uc9c0 \uc18c\ube44\uc790 continue to frequent establishments offering Korean cuisine. This indicates that K-Pop's spark has propelled the \uc778\uae30 of K-Food beyond \ub2e8\uc21c \ud589\uc0ac, transforming it into a \uc9c0\uc18d\uc801 culinary \ucd94\uc138 and consumer \uc18c\ube44 behavior.<\/p>\n

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France has \ucd5c\uadfc seen a \uae09\uc99d in Korean-concept cafes and Korean restaurants. Furthermore, \uad00\uc2ec, once largely confined to \ud2b9\uc815 dishes like ramyeon or kimchi, has broadened considerably to include items such as Korean fried chicken, mandu (dumplings), and various desserts. This shift demonstrates K-Food's seamless integration into the local \uc678\uc2dd\ubb38\ud654 and highlights its \uc7a0\uc7ac\ub825 for \uc9c0\uc18d \uac00\ub2a5 \uc131\uc7a5.<\/p>\n

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ARIH's Successful Paris Pop-up Boosts Global K-Food Presence<\/h2>\n

A \ub300\ud45c\uc801 \uc0ac\ub840 of this K-Food \uc5f4\ud48d is the 'Taste ARIH in Paris' dining pop-up, ARIH's first in Europe, \uac1c\ucd5c last \uc6d4. Coinciding with K-Pop concert dates, \uc138\uacc4 K-Food brand ARIH hosted its \ud589\uc0ac from July 17 to 19 at GOTCHU in Paris's 2nd \uad6c and K\u00dbD\u00c9TA in the 3rd, introducing the flavors of \ud55c\uad6d to both \ud604\uc9c0 \uc18c\ube44\uc790 and international fans.<\/p>\n

During the \ud589\uc0ac, \ubc29\ubb38\uac1d enjoyed a variety of \uacbd\ud5d8, including \uc81c\ud488 \uc2dc\uc2dd and receiving \ud2b9\ubcc4 gifts through Instagram promotions. A \uc9c4\ud48d\uacbd unfolded with \ub300\uae30 lasting \uc138 \uc2dc\uac04 \uc774\uc0c1 for a taste of Korean food. Attendees reveled in a \ucd95\uc81c \ubd84\uc704\uae30, dancing to \uc74c\uc545, and \uc0ac\uc9c4, \uc601\uc0c1 \ucd2c\uc601, blending the concert \uccb4\ud5d8 with K-Food enjoyment.<\/p>\n

The ARIH pop-up is lauded as a \ubaa8\ubc94 \uc0ac\ub840 for \uc131\uacf5\uc801ly converting K-Pop fan \uad00\uc2ec into K-Food \uccb4\ud5d8. Even \ud6c4 the concerts \uc885\ub8cc, \ud604\uc9c0 \ub9e4\uc7a5 that hosted the \ud589\uc0ac, including GOTCHU and K\u00dbD\u00c9TA, continue to see a \uc9c0\uc18d\uc801 influx of \uc18c\ube44\uc790 seeking K-Food. This demonstrates K-Food's \uc7a0\uc7ac\ub825 to drive not just \ub2e8\ubc1c\uc131 \ud589\uc0ac, but genuine \uad6c\ub9e4 and \uc9c0\uc18d\uc801 \uc18c\ube44.<\/p>\n

Madame Du: Premium Mandu Targeting the Local Gourmet Market<\/h2>\n

Amidst this K-Food \ud655\uc7a5\uc138, Korean mandu brand 'Madame Du' is also \ubc15\ucc28\ub97c \uac00\ud558\ub2e4 its efforts to \ubbf8\uc2dd\uc2dc\uc7a5 \uacf5\ub7b5. While Madame Du maintains its \uc815\uccb4\uc131 as Korean mandu, its \uc804\ub7b5 focuses on allowing French \uc18c\ube44\uc790\uce35 to \uccb4\ud5d8 the brand and its taste first, rather than overtly emphasizing a \uc804\ud615\uc801 \ud55c\uc2dd image. This approach aims to appeal not only to a \ud2b9\uc815 segment interested in Korean cuisine but also to a broader \ud604\uc9c0 \uc2dc\uc7a5 where the \uc81c\ud488's taste and \uc644\uc131\ub3c4 alone can drive \uc120\ud0dd, irrespective of its origin.<\/p>\n

\ud604\uc7ac, Madame Du is making significant inroads into the local \ubbf8\uc2dd\uacc4 through a \ud611\uc5c5 with French star chef Julien Sebbag at MICHO, a restaurant \uc704\uce58 in Paris's 1st \uad6c. The brand has also forged a partnership with Olive Chicken, a popular Korean fried chicken brand in France, creating \ud6a8\uacfc and further \uc785\uc9c0 \ud655\uace0\ud788 in the French \uc678\uc2dd \uc2dc\uc7a5.<\/p>\n

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English Version<\/a><\/div>\n
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Beyond K-Pop: K-Food Craze Sweeps Paris, Driven by ARIH and Madame Du's Success The K-Food phenomenon in Paris, initially ignited…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/ko\/wp-content\/uploads\/sites\/2\/2026\/08\/fod260810001_02.jpg","footnotes":""},"categories":[5],"tags":[1857,1855,582,1858,1860,1856,760,1859,1718],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-arih","tag-k-food","tag-k-pop","tag-1858","tag-1860","tag-1856","tag-760","tag-1859","tag-1718"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1135,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/1134\/revisions\/1135"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}