{"id":203,"date":"2026-03-30T16:04:04","date_gmt":"2026-03-30T16:04:04","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/ent260331001-enkr\/"},"modified":"2026-03-30T16:04:04","modified_gmt":"2026-03-30T16:04:04","slug":"ent260331001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/ent260331001-enkr\/","title":{"rendered":"When Advertising Meets K-Pop \ube44\ub514\uc624: Bakers and Studio Saccharin Announce MOU for Creative \ucf58\ud150\uce20 Production"},"content":{"rendered":"
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Bakers and Studio Saccharin Sign Strategic Business \ud611\uc57d for Advertisement and \ucf58\ud150\uce20 Production<\/div>\n
\"Image\"<\/div>\n

Bakers, a leading creative advertising \uadf8\ub8f9 in Korea, and Studio Saccharin, a top domestic music \ube44\ub514\uc624 director \ub808\uc774\ube14, have signed a strategic business \ud611\uc57d MOU. Through this \ud611\uc57d, both \uae30\uc5c5 aim to strengthen their \uc5ed\ub7c9 in advertising and \ucf58\ud150\uce20 production. They specifically plan to jointly develop a highly efficient \ucf58\ud150\uce20 production \uc2dc\uc2a4\ud15c by integrating AI-based production \uae30\uc220.<\/p>\n

Strengthening \ud611\ub825 in Advertising and Branding \ucf58\ud150\uce20<\/h2>\n

A key aspect of this \ud611\uc57d is the joint execution of advertising \ucf58\ud150\uce20 and branding \ud504\ub85c\uc81d\ud2b8. Both \uae30\uc5c5 have agreed to organically collaborate on the entire \ud504\ub85c\uc138\uc2a4, from campaign \uae30\ud68d to \ucd2c\uc601, \uc81c\uc791, and \ub9c8\ucf00\ud305. Through this, they plan to focus on increasing brand \uc778\uc9c0\ub3c4 and expanding customer \uacbd\ud5d8.<\/p>\n

This \ud611\ub825 combines Bakers creative \uc5ed\ub7c9, honed through executing advertising \ucea0\ud398\uc778 for prominent domestic \uae30\uc5c5, with Studio Saccharins distinctive visual \ub514\ub809\uc158, showcased in various K-Pop \uc544\ud2f0\uc2a4\ud2b8 \ud504\ub85c\uc81d\ud2b8, including G-Dragons POWER music \ube44\ub514\uc624. This \uc2dc\ub108\uc9c0 is expected to create new \ud615\ud0dc of \ucf58\ud150\uce20 that transcend traditional advertising \ud328\ub7ec\ub2e4\uc784.<\/p>\n

Establishing a Next-Generation AI and VFX-Based \uc81c\uc791 \uc2dc\uc2a4\ud15c<\/h2>\n

Through this \ud611\uc57d, both \uae30\uc5c5 will also collaborate in image processing and VFX visual effects utilizing AI \uae30\uc220. Specifically, they intend to combine Bakers top-tier domestic AI creative \uc81c\uc791 \uae30\uc220 with Studio Saccharins visual art \ub514\ub809\uc158. This aims to establish a next-generation \ucf58\ud150\uce20 \uc81c\uc791 \uc2dc\uc2a4\ud15c that simultaneously enhances \uc81c\uc791 \ud6a8\uc728 and \ud488\uc9c8.<\/p>\n

Bakers has already completed its organization-wide AX AI Transformation and has proactively established and advanced its AI LAB \uc2dc\uc2a4\ud15c and \uc81c\uc791 \ud30c\uc774\ud504\ub77c\uc778. This has secured a technological competitive \uc6b0\uc704 in both \uc81c\uc791 \uc18d\ub3c4 and \uc644\uc131\ub3c4. This \ud611\ub825 is expected to further develop into integrated creative \uacbd\uc7c1\ub825, extending into the \uc601\uc5ed of \ub514\ub809\uc158 by combining this technological \uae30\ubc18 with Studio Saccharins visual \ub514\ub809\uc158.<\/p>\n

Exploring Joint Entry into the Global \uc2dc\uc7a5<\/h2>\n

In this MOU, both \uae30\uc5c5 have designated expanding into overseas \uc2dc\uc7a5 as a key \uc601\uc5ed of \ud611\ub825. They plan to jointly pursue global brand \ucea0\ud398\uc778 and \ud504\ub85c\uc81d\ud2b8 by leveraging their respective global \ub124\ud2b8\uc6cc\ud06c and \uc778\ud504\ub77c, including Bakers \uc790\ud68c\uc0ac, Bakers Vietnam Branch. This signifies an active \ud0d0\uc0c9 of entering international \uc2dc\uc7a5.<\/p>\n

This \ud611\uc57d is poised to be a significant \uae30\ud68c to strengthen the global \uacbd\uc7c1\ub825 of domestic advertising and \ucf58\ud150\uce20 \uc5d0\uc774\uc804\uc2dc. Bakers stated that the \ud611\ub825 between Bakers, at the pinnacle of AI and commercial advertising \uc81c\uc791 \uc5ed\ub7c9, and Studio Saccharin, which has established a unique visual \uc5b8\uc5b4 based on music \ube44\ub514\uc624, holds significant \uc7a0\uc7ac\ub825 to create new \ucf58\ud150\uce20 \ud615\uc2dd beyond mere \uc81c\uc791. They added that establishing an AI and VFX-based \uc81c\uc791 \uc2dc\uc2a4\ud15c, in particular, will be an \uc2dc\ub3c4 to transform advertising \uc81c\uc791 \ubc29\uc2dd themselves in the \ubbf8\ub798.<\/p>\n

This strategic business \ud611\uc57d is expected to usher in a new \uc2dc\ub300 of \ucf58\ud150\uce20 through the \uc735\ud569 of advertising, \uc608\uc220, and advanced \uae30\uc220. The \uc2dc\ub108\uc9c0 between the two \uae30\uc5c5 is projected to play a significant \uc5ed\ud560 not only domestically but also in the global \ucf58\ud150\uce20 \uc2dc\uc7a5.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
\ud611\uc57d(agreement), \ucf58\ud150\uce20(content), \ube44\ub514\uc624(videos), \uadf8\ub8f9(group), \ub808\uc774\ube14(label), \uae30\uc5c5(companies), \uc5ed\ub7c9(capabilities), \uc2dc\uc2a4\ud15c(system), \uae30\uc220(technologies), \uc2dc\ub300(era), \uc735\ud569(convergence), \uc608\uc220(art), \uc2dc\ub108\uc9c0(synergy), \uc5ed\ud560(role), \uc2dc\uc7a5(markets), \ud611\ub825(collaboration), \ud504\ub85c\uc81d\ud2b8(projects), \ud504\ub85c\uc138\uc2a4(process), \uae30\ud68d(planning), \ucd2c\uc601(filming), \uc81c\uc791(production), \ub9c8\ucf00\ud305(marketing), \uc778\uc9c0\ub3c4(awareness), \uacbd\ud5d8(experience), \ucea0\ud398\uc778(campaigns), \ub514\ub809\uc158(direction), \uc544\ud2f0\uc2a4\ud2b8(artist), \ud615\ud0dc(forms), \ud328\ub7ec\ub2e4\uc784(paradigms), \ud6a8\uc728(efficiency), \ud488\uc9c8(quality), \ud30c\uc774\ud504\ub77c\uc778(pipeline), \uc6b0\uc704(edge), \uc18d\ub3c4(speed), \uc644\uc131\ub3c4(completeness), \uacbd\uc7c1\ub825(competitiveness), \uc601\uc5ed(realm), \uae30\ubc18(foundation), \ub124\ud2b8\uc6cc\ud06c(networks), \uc778\ud504\ub77c(infrastructure), \uc790\ud68c\uc0ac(subsidiary), \ud0d0\uc0c9(exploration), \uae30\ud68c(opportunity), \uc5d0\uc774\uc804\uc2dc(agencies), \uc5b8\uc5b4(language), \uc7a0\uc7ac\ub825(potential), \ud615\uc2dd(formats), \uc2dc\ub3c4(attempt), \ubc29\uc2dd(methods), \ubbf8\ub798(future)<\/div>\n<\/div>\n
English version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bakers and Studio Saccharin Sign Strategic Business \ud611\uc57d for Advertisement and \ucf58\ud150\uce20 Production Bakers, a leading creative advertising \uadf8\ub8f9 in…<\/p>\n","protected":false},"author":11,"featured_media":202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[169,101,178,43,102],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ai-technology","tag-bakers","tag-content-production","tag-entertainment","tag-studio-saccharin"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media\/202"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}