{"id":213,"date":"2026-03-30T17:21:25","date_gmt":"2026-03-30T17:21:25","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260331001-enkr\/"},"modified":"2026-03-30T17:21:25","modified_gmt":"2026-03-30T17:21:25","slug":"fod260331001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260331001-enkr\/","title":{"rendered":"Chosun Hotel \uae40\uce58 Now Available at \uc288\ud37c\ub9c8\ucf13! GS The Fresh Brings a Fresh Wind to the Premium Packaged \uae40\uce58 \ub9c8\ucf13"},"content":{"rendered":"
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GS The Fresh Launches First \uc288\ud37c\ub9c8\ucf13-Exclusive Chosun Hotel \uae40\uce58 to Target Premium \ub9c8\ucf13<\/div>\n
\"Image\"<\/div>\n

GS The Fresh, a \uc288\ud37c\ub9c8\ucf13 operated by GS Retail, launched an exclusive \uae40\uce58 product in collaboration with Chosun Hotel on April 1st. This move is analyzed as a strategic effort to target the premium packaged \uae40\uce58 \ub9c8\ucf13. This marks the first time a Chosun Hotel \uae40\uce58 product has been released exclusively for \uc288\ud37c\ub9c8\ucf13.<\/p>\n

First Entry into the Premium Packaged \uae40\uce58 \ub9c8\ucf13<\/h2>\n

GS The Fresh has introduced its first \uc288\ud37c\ub9c8\ucf13-exclusive product in the premium \uae40\uce58 \ub9c8\ucf13 through collaboration with Chosun Hotel. Chosun Hotel \uae40\uce58 is regarded as a top-tier \ube0c\ub79c\ub4dc in the premium \uae40\uce58 \ub9c8\ucf13.<\/p>\n

Through this collaboration, GS The Fresh aims to strengthen its premium product \uacbd\uc7c1\ub825, while Chosun Hotel expects to expand its customer reach based on GS The Freshs nationwide store \ub124\ud2b8\uc6cc\ud06c, anticipating \uc2dc\ub108\uc9c0 between both \ud68c\uc0ac.<\/p>\n

Differentiated Product Based on Chosun Hotel \ub808\uc2dc\ud53c<\/h2>\n

This product was developed based on the Chosun Hotel \uae40\uce58 \ub808\uc2dc\ud53c, going beyond a simple intellectual property \ud30c\ud2b8\ub108\uc2ed. Its \uc6a9\ub7c9 and \uac00\uaca9 are specifically tailored for \uc288\ud37c\ub9c8\ucf13 sales, enhancing \uc18c\ube44\uc790 \uc811\uadfc\uc131.<\/p>\n

It uses premium domestic \uc7ac\ub8cc such as seasonal \ubc30\ucd94 and \ubb34, \ucc9c\uc77c\uc5fc, and \uace0\ucda7\uac00\ub8e8. A \uc721\uc218 made with \ub290\ud0c0\ub9ac\ubc84\uc12f and \ub2e4\uc2dc\ub9c8 is added to create a clean \ub9db. Additionally, proprietary fermented \uc720\uc0b0\uade0 are incorporated to enhance \ud48d\ubbf8, and \uac13 are added to improve \uc2dd\uac10. \ubc30 \ud4e8\ub808 also contributes a natural \ub2e8\ub9db.<\/p>\n

The product comes in a 1.7kg \ud328\ud0a4\uc9c0, suitable for 1-2 person \uac00\uad6c, and is priced at 23,900 won. As a \ub7f0\uce6d \ud504\ub85c\ubaa8\uc158, it will be discounted to 19,900 won until the 7th. A topknot-shaped \ud328\ud0a4\uc9c0 has been adopted to minimize \ud655\uc7a5 and liquid \ub204\ucd9c that can occur during the \ubc1c\ud6a8 \uacfc\uc815.<\/p>\n

Growing Packaged \uae40\uce58 \ub9c8\ucf13 and Premium \uc804\ub7b5<\/h2>\n

GS The Fresh is currently strengthening its premium product \ub77c\uc778\uc5c5 in response to the recent \uc131\uc7a5 of the packaged \uae40\uce58 \ub9c8\ucf13. GS The Freshs packaged \uae40\uce58 \uce74\ud14c\uace0\ub9ac has shown steady \uc131\uc7a5 over the past three \ub144.<\/p>\n

Specifically, it recorded \uc131\uc7a5\ub960 of 20% in 2023, 19.6% in 2024, and 18.9% in 2025, maintaining continuous \uc131\uc7a5. This \uc131\uc7a5 is attributed to the increase in 1-2 person \uac00\uad6c and a rise in \uc18c\ube44\uc790 who do not make their own \uae40\uce58 \uae40\uc7a5.<\/p>\n

Given that these \uc18c\ube44\uc790 tend to value both \ud3b8\ub9ac\uc131 and \ud488\uc9c8, the \uc218\uc694 for premium \uae40\uce58 is expected to increase further in the \ubbf8\ub798.<\/p>\n

Hwang Jin-hak, MD of GS Retails Convenience Food \ud300, stated that the \ub3c4\uc785 of Chosun Hotel \uae40\uce58 aims to address the growing customer \uc218\uc694 for premium \uc2dd\ud488 and enhance differentiated product \uacbd\uc7c1\ub825. He added that GS Retail plans to continuously expand its premium product \uc81c\uacf5 to reflect diverse customer \ucde8\ud5a5 and \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
\uc288\ud37c\ub9c8\ucf13(Supermarkets), \ub9c8\ucf13(Market), \uae40\uce58(Kimchi), \ud300(Team), \ub3c4\uc785(introduction), \uc218\uc694(demand), \uc2dd\ud488(food products), \uacbd\uc7c1\ub825(competitiveness), \uc81c\uacf5(offerings), \ucde8\ud5a5(tastes), \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c(lifestyles), \ube0c\ub79c\ub4dc(brand), \ub124\ud2b8\uc6cc\ud06c(network), \uc2dc\ub108\uc9c0(synergy), \ud68c\uc0ac(companies), \ub808\uc2dc\ud53c(Recipe), \ud30c\ud2b8\ub108\uc2ed(partnership), \uc6a9\ub7c9(capacity), \uac00\uaca9(pricing), \uc18c\ube44\uc790(consumer), \uc811\uadfc\uc131(accessibility), \uc7ac\ub8cc(ingredients), \ubc30\ucd94(napa cabbage), \ubc30(pear), \ubb34(radish), \ucc9c\uc77c\uc5fc(sea salt), \uace0\ucda7\uac00\ub8e8(red pepper powder), \uc721\uc218(broth), \ub290\ud0c0\ub9ac\ubc84\uc12f(pyeong mushroom), \ub2e4\uc2dc\ub9c8(kelp), \ub9db(taste), \uc720\uc0b0\uade0(lactic acid bacteria), \ud48d\ubbf8(flavor), \uac13(mustard greens), \uc2dd\uac10(texture), \ud4e8\ub808(puree), \ub2e8\ub9db(sweetness), \ud328\ud0a4\uc9c0(package), \uac00\uad6c(households), \ub7f0\uce6d(launch), \ud504\ub85c\ubaa8\uc158(promotion), \ud655\uc7a5(expansion), \ub204\ucd9c(leakage), \ubc1c\ud6a8(fermentation), \uacfc\uc815(process), \uc804\ub7b5(Strategy), \ub77c\uc778\uc5c5(lineup), \uc131\uc7a5(growth), \uce74\ud14c\uace0\ub9ac(category), \ub144(years), \uc131\uc7a5\ub960(growth rates), \uae40\uc7a5(kimjang), \ud3b8\ub9ac\uc131(convenience), \ud488\uc9c8(quality), \ubbf8\ub798(future)<\/div>\n<\/div>\n
English version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

GS The Fresh Launches First \uc288\ud37c\ub9c8\ucf13-Exclusive Chosun Hotel \uae40\uce58 to Target Premium \ub9c8\ucf13 GS The Fresh, a \uc288\ud37c\ub9c8\ucf13 operated by…<\/p>\n","protected":false},"author":11,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[196,195,198,197],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-chosun-hotel-kimchi","tag-gs-the-fresh","tag-packaged-kimchi","tag-premium-kimchi"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}