{"id":253,"date":"2026-03-31T02:34:19","date_gmt":"2026-03-31T02:34:19","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260331008-enkr\/"},"modified":"2026-03-31T02:34:19","modified_gmt":"2026-03-31T02:34:19","slug":"fod260331008-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260331008-enkr\/","title":{"rendered":"A Smart \uc120\ud0dd in the High-Inflation \uc2dc\ub300! GS Shop Captivates \uc18c\ube44\uc790 with Frozen \uacfc\uc77c"},"content":{"rendered":"
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GS Shop Expands Frozen \uacfc\uc77c Selection, Boosting \ud3b8\uc758\uc131 and \uac00\uce58 Amid High \ubb3c\uac00<\/div>\n
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GS Shop announced that it is expanding its range of frozen fruit \uc81c\ud488, which offer enhanced \ubcf4\uad00 \ud3b8\uc758\uc131 and \uac00\uc131\ube44 amidst the current high-inflation \ud658\uacbd. With the increasing \ubd80\ub2f4 of fresh \uacfc\uc77c \uac00\uaca9, \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc are showing a \ubcc0\ud654. Consequently, frozen \uacfc\uc77c and processed fruit and vegetable \uc81c\ud488 that can be stored for long \uae30\uac04 and offer \uac00\uaca9 \uacbd\uc7c1\ub825 are gaining \uad00\uc2ec.<\/p>\n

Changing \uacfc\uc77c \uc18c\ube44 \ud2b8\ub80c\ub4dc Amidst High \ubb3c\uac00<\/h2>\n

Due to the recent ongoing high \uc778\ud50c\ub808\uc774\uc158, \uacfc\uc77c \uc18c\ube44 \ud2b8\ub80c\ub4dc are shifting from a focus on \uc2e0\uc120\ub3c4 to \ud3b8\uc758\uc131 of \ubcf4\uad00 and \uac00\uc131\ube44. While the \uc218\uc694 for \uacfc\uc77c intake for \uac74\uac15 \uad00\ub9ac remains consistent, the high \uac00\uaca9 \ubd80\ub2f4 of fresh \uacfc\uc77c has impacted \uc18c\ube44\uc790. Interest in processed fruit and vegetable \uc81c\ud488, such as frozen \uacfc\uc77c and squeezed \uc8fc\uc2a4, that can serve as \ub300\uc548 is growing.<\/p>\n

A key \uc694\uc778 contributing to the increased \uc218\uc694 for \ub0c9\ub3d9 \uacfc\uc77c is their \uc6a9\uc774\uc131 of \uc7a5\uae30 \ubcf4\uad00. Particularly with the \uc99d\uac00 of single-person and two-person \uac00\uad6c, there is a growing \uc120\ud638 for \ub0c9\ub3d9 \uacfc\uc77c, which can be stored for extended \uae30\uac04 and consumed in \uc18c\ub7c9 as needed, over \uc2e0\uc120 \uacfc\uc77c that spoil quickly.<\/p>\n

Strong \ub9e4\ucd9c \uc2e4\uc801 of Frozen \uacfc\uc77c and Squeezed \uc8fc\uc2a4<\/h2>\n

This \ubcc0\ud654 in \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc is reflected in GS Shops actual \ub9e4\ucd9c \uc2e4\uc801. The frozen \ube14\ub8e8\ubca0\ub9ac that GS Shop introduced through TV \ubc29\uc1a1 last year recorded total \uc8fc\ubb38 of 400 million \uc6d0 in just two \ubc29\uc1a1, selling out completely. This achievement exceeded the initial \ubaa9\ud45c by 150%, clearly demonstrating the high \uc18c\ube44\uc790 \uc218\uc694 for \ub0c9\ub3d9 \uacfc\uc77c.<\/p>\n

Squeezed \uc8fc\uc2a4 also showed rapid \uc131\uc7a5. From January to March this \ub144, GS Shops cumulative \uc8fc\ubb38 for squeezed \uc8fc\uc2a4 reached 2.5 billion \uc6d0, which is approximately 45% of the previous \ub144s total squeezed \uc8fc\uc2a4 \uc8fc\ubb38 of 5.6 billion \uc6d0, achieved in just one \ubd84\uae30. The \uc778\uae30 of long-term storagable squeezed \uc8fc\uc2a4 has become a \uc694\uc778 driving the overall \ub9e4\ucd9c \ud655\ub300 of processed fruit and vegetable \uc81c\ud488.<\/p>\n

New \ucd9c\uc2dc of Special U \ub0c9\ub3d9 \ube14\ub8e8\ubca0\ub9ac<\/h2>\n

In line with these \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc, GS Shop newly introduced Special U \ub0c9\ub3d9 \ube14\ub8e8\ubca0\ub9ac via a TV broadcast on March 31st at 3:35 PM. This \uc81c\ud488 is a single Duke \ud488\uc885, cultivated in Washington State, USA, known as a major blueberry producing \uc9c0\uc5ed, and uses only 100% US-grown, grade A \uc6d0\ubb3c \ube14\ub8e8\ubca0\ub9ac, meticulously selected.<\/p>\n

The harvested \ube14\ub8e8\ubca0\ub9ac are rapidly frozen using the Individually Quick Frozen IQF method to maximize \uc2e0\uc120\ub3c4 and \ubcf4\uad00 \uc548\uc815\uc131. Furthermore, it is designed to be advantageous for preserving anthocyanins, a representative \uc601\uc591 \uc131\ubd84 of \ube14\ub8e8\ubca0\ub9ac. The \uc81c\ud488 \uc138\ud2b8 consists of 13 \ud329 of 320g \ub0c9\ub3d9 \ube14\ub8e8\ubca0\ub9ac and 1kg of Peruvian apple \ub9dd\uace0, and will be sold for 59,900 \uc6d0, a 10,000 \uc6d0 \ud560\uc778 during the broadcast.<\/p>\n

GS Shop Plans Continued \ud655\ub300 of Frozen \uacfc\uc77c \uc81c\ud488 \ub77c\uc778<\/h2>\n

Bae Kwon-il, \ub9e4\ub2c8\uc800 of GS Shops \uc2dd\ud488 \ud300, explained, Even amidst high \uc778\ud50c\ub808\uc774\uc158, the \uc218\uc694 for \uacfc\uc77c \uc18c\ube44 for \uac74\uac15 \uad00\ub9ac is steadily increasing. He added, We will continue to \ud655\ub300 related \uc81c\ud488, focusing on \ub0c9\ub3d9 \uacfc\uc77c and squeezed \uc8fc\uc2a4 that offer both \ubcf4\uad00 \ud3b8\uc758\uc131 and \uac00\uaca9 \uacbd\uc7c1\ub825 as \ub300\uc548 to \uc2e0\uc120 \uacfc\uc77c.<\/p>\n

GS Shop is actively responding to changing \uc18c\ube44\uc790 \uacfc\uc77c \uc18c\ube44 \ud328\ud134 in an \uc2dc\ub300 of high \uc778\ud50c\ub808\uc774\uc158. The \uae30\uc5c5 plans to continuously strengthen its \ub0c9\ub3d9 \uacfc\uc77c and \uc8fc\uc2a4 \uc81c\ud488 \ub77c\uc778, which offer both \ubcf4\uad00 \ud3b8\uc758\uc131 and \uac00\uc131\ube44. This \uc804\ub7b5 is expected to provide important \uc120\ud0dd\uc9c0 for \uc18c\ube44\uc790 seeking \uac74\uac15 \uad00\ub9ac and practical \uc18c\ube44.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
\uacfc\uc77c(Fruit), \ud3b8\uc758\uc131(convenience), \uac00\uce58(Value), \ubb3c\uac00(Prices), \uc120\ud0dd(Selection), \uc2dc\ub300(Era), \uc18c\ube44\uc790(Consumers), \uc18c\ube44(Consumption), \uc81c\ud488(products), \ubcf4\uad00(storage), \ubcf4\uad00 \ud3b8\uc758\uc131(storage convenience), \uac00\uc131\ube44(cost-effectiveness), \ud658\uacbd(environment), \ubd80\ub2f4(burden), \uac00\uaca9(prices), \ud2b8\ub80c\ub4dc(trends), \ubcc0\ud654(shift), \uae30\uac04(periods), \uac00\uaca9 \uacbd\uc7c1\ub825(price competitiveness), \uacbd\uc7c1\ub825(competitiveness), \uad00\uc2ec(attention), \uacfc\uc77c \uc18c\ube44(fruit consumption), \uacfc\uc77c \uc18c\ube44 \ud328\ud134(fruit consumption patterns), \uc778\ud50c\ub808\uc774\uc158(inflation), \uae30\uc5c5(company), \ub0c9\ub3d9 \uacfc\uc77c(frozen fruits), \uc8fc\uc2a4(juices), \uc8fc\uc2a4 \uc81c\ud488 \ub77c\uc778(juice product lines), \uc81c\ud488 \ub77c\uc778(Product Line), \uc804\ub7b5(strategy), \uc120\ud0dd\uc9c0(options), \uac74\uac15(health), \uac74\uac15 \uad00\ub9ac(health management), \uad00\ub9ac(management), \uc2e0\uc120\ub3c4(freshness), \ub300\uc548(alternatives), \uc694\uc778(factor), \uc6a9\uc774\uc131(ease), \uc7a5\uae30 \ubcf4\uad00(long-term storage), \uc99d\uac00(rise), \uac00\uad6c(households), \uc120\ud638(preference), \uc18c\ub7c9(portions), \uc2e0\uc120 \uacfc\uc77c(fresh fruits), \ub9e4\ucd9c(Sales), \uc2e4\uc801(Performance), \ube14\ub8e8\ubca0\ub9ac(blueberries), \ubc29\uc1a1(broadcasts), \uc8fc\ubb38(orders), \uc6d0(won), \ubaa9\ud45c(target), \uc131\uc7a5(growth), \ub144(year), \ubd84\uae30(quarter), \uc778\uae30(popularity), \ub9e4\ucd9c \ud655\ub300(sales expansion), \ud655\ub300(Expansion), \ucd9c\uc2dc(Launch), \ub0c9\ub3d9 \ube14\ub8e8\ubca0\ub9ac(Frozen Blueberries), \uc2dc\uc7a5(market), \ud488\uc885(variety), \uc9c0\uc5ed(region), \uc6d0\ubb3c \ube14\ub8e8\ubca0\ub9ac(raw blueberries), \ubcf4\uad00 \uc548\uc815\uc131(storage stability), \uc601\uc591 \uc131\ubd84(nutritional component), \uc138\ud2b8(set), \ud329(packs), \ub9dd\uace0(mango), \ud560\uc778(discount), \ub9e4\ub2c8\uc800(Manager), \uc2dd\ud488 \ud300(Food Team)<\/div>\n<\/div>\n
English version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

GS Shop Expands Frozen \uacfc\uc77c Selection, Boosting \ud3b8\uc758\uc131 and \uac00\uce58 Amid High \ubb3c\uac00 GS Shop announced that it is expanding…<\/p>\n","protected":false},"author":11,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[253,128,44,254],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-frozen-fruit","tag-gs-shop","tag-high-prices","tag-squeezed-juice"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}