{"id":289,"date":"2026-03-31T17:45:48","date_gmt":"2026-03-31T17:45:48","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260331012-enkr\/"},"modified":"2026-03-31T17:45:48","modified_gmt":"2026-03-31T17:45:48","slug":"fod260331012-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260331012-enkr\/","title":{"rendered":"KOREANOW and GenesisBBQ Offer Unique Korean Experiences for Foreign \ubc29\ubb38\uac1dVisitors"},"content":{"rendered":"<div class=\"article type-a\">\n<div class=\"original-title\" style=\"font-size:1.4em;font-weight:bold;margin-bottom:10px;color:#333;line-height:1.4\">KOREANOW and GenesisBBQ \uadf8\ub8f9Group Partner to Expand Inbound \uad00\uad11\uac1dTourist \uc18c\ube44Consumption<\/div>\n<div class=\"article-main-image\" style=\"margin:0 0 24px 0\"><img decoding=\"async\" alt=\"Image\" src=\"https:\/\/kstories.kr\/en-ko\/wp-content\/uploads\/sites\/5\/2026\/03\/fod260331012_01.png\" style=\"width:100%;max-width:100%;height:auto\" \/><\/div>\n<p style=\"margin-top:0\">KOREANOW, the publisher of the local lifestyle guide \uc7a1\uc9c0magazine KOREANOW for international \ubc29\ubb38\uac1dvisitors, has announced a \ud611\ub825partnership with GenesisBBQ Group. The \ud611\uc5c5collaboration aims to expand stay-type \uc18c\ube44consumption among foreign \uad00\uad11\uac1dtourists in Korea. This joint effort will focus on creating an integrated online and offline promotional structure designed to encourage actual visits and purchases by foreigners.<\/p>\n<h2>Strengthening \ud611\ub825Cooperation for Foreign \uad00\uad11\uac1dTourists<\/h2>\n<p>KOREANOW is dedicated to its foreigner-friendly \ub9e4\uc7a5store \ucea0\ud398\uc778campaign, while GenesisBBQ Group is actively enhancing its experiential \ub9e4\uc7a5store \uc804\ub7b5strategy. This \ud611\ub825partnership was formalized as the brand \uc804\ub7b5strategies of both companies naturally aligned.<\/p>\n<p>Through this agreement, KOREANOW and GenesisBBQ Group aim to boost \uc18c\ube44consumption activities among foreign \uad00\uad11\uac1dtourists during their stay in Korea. Specifically, they have planned joint \ud504\ub85c\ubaa8\uc158promotions designed to encourage actual \ub9e4\uc7a5store visits.<\/p>\n<h2>\ud504\ub85c\ubaa8\uc158Promotions at BBQ Village Songnidan-gil \uc9c0\uc810Branch<\/h2>\n<p>KOREANOW has included a coupon \uc774\ubca4\ud2b8event, linked to the BBQ flagship \ub9e4\uc7a5store, in its recently published spring \ud638issue \uc7a1\uc9c0magazine. \ubc29\ubb38\uac1dVisitors who capture or photograph the advertisement within the \uc7a1\uc9c0magazine and present it at the BBQ Village Songnidan-gil \uc9c0\uc810branch can receive a complimentary strawberry tea and macaron set.<\/p>\n<p>This \uc774\ubca4\ud2b8event is scheduled to run until April 30th. However, a representative stated that it may conclude earlier if supplies are exhausted, advising \ubc29\ubb38\uac1dvisitors to confirm availability before their visit.<\/p>\n<h2>BBQ Village Songnidan-gil \uc9c0\uc810Branch: A Premium Crossover \ub9e4\uc7a5Store<\/h2>\n<p>The BBQ Village Songnidan-gil \uc9c0\uc810branch is a premium flagship \ub9e4\uc7a5store, spanning 160 pyeong, located in Songpa-gu, Seoul. This establishment moves beyond the traditional chicken-focused \uba54\ub274menu by embracing a crossover concept.<\/p>\n<p>The \ub9e4\uc7a5store presents a diverse \uba54\ub274menu of over 190 items, including brunch, bakery selections, coffee, and wood-fired pizzas. Notable offerings include bakery items crafted by professional patissiers, signature beverages, and handmade pizzas. The establishment operates distinct brunch and dinner services, segmented by time, to offer customers a differentiated dining \uacbd\ud5d8experience.<\/p>\n<h2>The Role of KOREANOW \uc7a1\uc9c0Magazine<\/h2>\n<p>KOREANOW \uc7a1\uc9c0magazine offers lifestyle-focused content tailored to the actual movements and behavioral patterns of foreign \ubc29\ubb38\uac1dvisitors. It primarily provides local \uc815\ubcf4information on spaces such as shops, restaurants, cafes, accommodations, and alleyway commercial districts. This approach helps to lower the \uc5b8\uc5b4language and \uc815\ubcf4information barriers that foreigners might encounter in Korea.<\/p>\n<p>The \uc7a1\uc9c0magazine features an intuitive design centered on photographs and icons, concise \uc5b8\uc5b4language, and explanations that incorporate cultural context. Furthermore, it functions as an \uc815\ubcf4information hub, bridging online and offline resources through QR-based multilingual \uc815\ubcf4information, and actively spearheads the Foreigner-Friendly \ub9e4\uc7a5Store \ucea0\ud398\uc778Campaign.<\/p>\n<p>This \ud611\uc5c5collaboration between KOREANOW and GenesisBBQ Group is anticipated to offer foreign \uad00\uad11\uac1dtourists a richer and more convenient \uacbd\ud5d8experience during their stay in Korea. Both companies plan to continue their \ub178\ub825efforts to revitalize \uc18c\ube44consumption among international \ubc29\ubb38\uac1dvisitors within the \uad6d\uac00country.<\/p>\n<div class=\"kr-terms-box\" style=\"margin:0 0 20px 0;padding:14px 16px;border:1px solid #e5e7eb;background:#f8fafc;border-radius:12px;line-height:1.8\">\n<div style=\"font-weight:700;margin-bottom:8px\">\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n<div>\uadf8\ub8f9(Group), \uad00\uad11\uac1d(Tourist), \uc18c\ube44(Consumption), \ubc29\ubb38\uac1d(Visitors), \uc7a1\uc9c0(magazine), \ud611\ub825(partnership), \ud611\uc5c5(collaboration), \uacbd\ud5d8(experience), \ub178\ub825(efforts), \uad6d\uac00(country), \ub9e4\uc7a5(store), \ucea0\ud398\uc778(campaign), \uc804\ub7b5(strategy), \ud504\ub85c\ubaa8\uc158(promotions), \uc9c0\uc810(Branch), \uc774\ubca4\ud2b8(event), \ud638(issue), \uba54\ub274(menu), \uc815\ubcf4(information), \uc5b8\uc5b4(language)<\/div>\n<\/div>\n<div class=\"variant-nav\" style=\"margin:28px 0 0 0;text-align:right;line-height:1.2\"><a href=\"https:\/\/kstories.kr\/en\/fod260331012-en\" style=\"padding:8px 14px;border:1px solid #7c3aed;border-radius:10px;background:#ffffff;color:#6d28d9;font-size:14px;font-weight:700;line-height:1.2;text-decoration:none\">English version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>KOREANOW and GenesisBBQ \uadf8\ub8f9Group Partner to Expand Inbound \uad00\uad11\uac1dTourist \uc18c\ube44Consumption KOREANOW, the publisher of the local lifestyle guide \uc7a1\uc9c0magazine KOREANOW&hellip;<\/p>\n","protected":false},"author":11,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[12,317,316,318],"class_list":["post-289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-foreign-tourists","tag-genesisbbq","tag-koreanow","tag-stay-type-consumption"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}