{"id":331,"date":"2026-04-01T14:28:07","date_gmt":"2026-04-01T14:28:07","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260401005-enkr\/"},"modified":"2026-04-01T14:28:07","modified_gmt":"2026-04-01T14:28:07","slug":"fod260401005-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260401005-enkr\/","title":{"rendered":"Envisioning the \ubbf8\ub798 of K-Medical Tourism: A Conference \ud604\uc7a5 Where 300 Key Stakeholders Gathered"},"content":{"rendered":"
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\ud559\uc220\ub300\ud68c to Discuss the Future of Medical Tourism Industry Successfully Concludes, Over 300 Key \uad00\uacc4\uc790 Gathered<\/div>\n
\"Image\"<\/div>\n

An important \uc7a5\uc18c was established to discuss the future of the medical tourism industry. On March 31, the 2026 Medical Travel Korea Medical Tourism Conference was held in Jung-gu, Seoul. Over 300 \uad00\uacc4\uc790 from major organizations and companies, including the Korea Health Industry Development Institute, the Korea Medical Tourism Association, Google Korea, and HanaTour ITC, attended. Participants focused on illuminating key \uc758\uc81c of the medical tourism industry.<\/p>\n

Medical Tourism \ud559\uc220\ub300\ud68c Successfully Held<\/h2>\n

Medical Travel Korea MTK, operated by Redtable, hosted the 2026 Medical Travel Korea Medical Tourism Conference on March 31, on the 4th floor of the Seoul Tourism Organization building in Jung-gu, Seoul. The event successfully concluded with over 300 \uad00\uacc4\uc790 from the medical tourism industry, including \ubcd1\uc6d0, MSOs, tourism \uae30\uc5c5, and \uc2a4\ud0c0\ud2b8\uc5c5, in attendance.<\/p>\n

This conference addressed key \uc7c1\uc810 required in the practical field of medical tourism, divided into five \ubd84\uc57c: \uc815\ucc45, \ud611\ub825, \uace0\uac1d, \uc11c\ube44\uc2a4, and \uacb0\uc81c. It garnered attention for showcasing the comprehensive collaborative structure of the medical tourism industry, with participation from various entities ranging from government-affiliated organizations to industry associations, global platforms, travel \uae30\uc5c5, medical \uc11c\ube44\uc2a4 providers, and financial\/\uacb0\uc81c \uae30\uc5c5.<\/p>\n

Discussion on Policy and Industry \uacfc\uc81c<\/h2>\n

In the first session, Hong Seung-wook, Head of the Korea Health Industry Development Institute, presented an \ubd84\uc11d of medical tourism in 2025 and projections for 2026, based on medical tourism \uc815\ucc45 and \ub370\uc774\ud130. Subsequently, Kim Jin-kook, President of the Korea Medical Tourism Association and CEO of B&Viit Eye Clinic, offered insights on the future direction, presenting \uacfc\uc81c and \ub300\uc548 for the medical tourism industry.<\/p>\n

Park Won-hee, Team Manager, and Ahn Deok-soo, Division Head of Grand Korea Leisure Seven Luck Casino, introduced \uc804\ub7b5 for building a K-Medical Tourism \uac70\uc810 and co-prosperity, focusing on the potential for collaboration between casino \uace0\uac1d and \ubcd1\uc6d0. Jo Seung-hee, Manager at Google Korea, explained how to utilize Google ads in the medical tourism sector and integrate the Reserve with Google feature to enhance advertising effectiveness.<\/p>\n

\uc804\ub7b5 for Customer Acquisition and \uc11c\ube44\uc2a4 Advancement<\/h2>\n

Subsequent presentations focused on \uc804\ub7b5 for customer acquisition and \uc11c\ube44\uc2a4 advancement. Lee Su-jeong, Team Manager at Nollyuniverse Yanolja, introduced \uae30\ud68c that global \uc804\ub7b5 can offer to the medical tourism \uc0b0\uc5c5.<\/p>\n

Lee Je-woo, CEO of HanaTour ITC, shared \uc804\ub7b5 for attracting foreign \uc5ec\ud589\uac1d, while Kang Heung-rim, Vice President of Atium, an MSO of Rhee & Jang, presented hospital marketing \ub178\ud558\uc6b0. Choi Young-jun, CEO of K-Medi Guide, emphasized the \uc804\ubb38\uc131 and \uc911\uc694\uc131 of specialized medical interpretation and translation \uc11c\ube44\uc2a4.<\/p>\n

In-depth Analysis of Financial and Payment \uc778\ud504\ub77c<\/h2>\n

In the latter \ubd80\ubd84 of the event, financial and \uacb0\uc81c \uc778\ud504\ub77c, which is growing in \uc911\uc694\uc131 within the medical tourism industry, was addressed as a key \uc758\uc81c. Woori Bank introduced a medical tourism membership \ud504\ub85c\uadf8\ub7a8 being prepared with Medical Travel Korea, explaining a financial \ubaa8\ub378 that can process \uc608\uce58\uae08, reservation \uc218\uc218\ub8cc, and medical \ube44\uc6a9 all at once.<\/p>\n

Toss Payments introduced the \uac1c\ub150 of PG Payment Gateway along with the \uc7a5\uc810 and expected \ud6a8\uacfc of using international \uacb0\uc81c systems in the medical tourism sector. The \ud504\ub85c\uadf8\ub7a8 also included content related to overseas medical \ube44\uc6a9 remittance methods and benefits, and international \uacb0\uc81c methods and benefits.<\/p>\n

Sharing Market \ud1b5\ucc30 and \ubbf8\ub798 Expectations<\/h2>\n

Do Hae-yong, CEO of Medical Travel Korea, delivered a presentation on foreign \uace0\uac1d \uc0c1\ub2f4 and preparation \uc804\ub7b5 for AI \uc11c\ube44\uc2a4, sharing profound market \ud1b5\ucc30 based on accumulated field \uacbd\ud5d8.<\/p>\n

Medical Travel Korea expressed its hope that this conference would serve as a crucial \uae30\ud68c for \ubcd1\uc6d0 \uc2e4\ubb34\uc790 and industry \uad00\uacc4\uc790 to share their field \uacbd\ud5d8 and \uc758\uacac, collaboratively shaping the practical direction of medical tourism.<\/p>\n

This conference featured a diverse \ud504\ub85c\uadf8\ub7a8 including an opening ceremony, session presentations, panel discussions, and networking events. Held from 2:00 PM to 5:20 PM, the event facilitated in-depth discussions covering the entire medical tourism industry, including sharing market \ud1b5\ucc30, guiding \uc815\ucc45 changes, and \uc804\ub7b5 for attracting global \ud658\uc790.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
\ud559\uc220\ub300\ud68c(Conference), \uad00\uacc4\uc790(Stakeholders), \ubbf8\ub798(Future), \ud604\uc7a5(Site), \uc7a5\uc18c(venue), \uc758\uc81c(agendas), \ud504\ub85c\uadf8\ub7a8(program), \ud1b5\ucc30(Insights), \uc815\ucc45(policy), \uc804\ub7b5(strategies), \ud658\uc790(patients), \ubcd1\uc6d0(hospitals), \uae30\uc5c5(companies), \uc2a4\ud0c0\ud2b8\uc5c5(startups), \uc7c1\uc810(issues), \ubd84\uc57c(areas), \ud611\ub825(collaboration), \uace0\uac1d(customers), \uc11c\ube44\uc2a4(services), \uacb0\uc81c(payment), \uacfc\uc81c(Challenges), \ubd84\uc11d(analysis), \ub370\uc774\ud130(data), \ub300\uc548(alternatives), \uac70\uc810(hub), \uae30\ud68c(opportunities), \uc0b0\uc5c5(industry), \uc5ec\ud589\uac1d(travelers), \ub178\ud558\uc6b0(know-how), \uc804\ubb38\uc131(professionalism), \uc911\uc694\uc131(importance), \uc778\ud504\ub77c(Infrastructure), \ubd80\ubd84(part), \ubaa8\ub378(model), \uc608\uce58\uae08(deposits), \uc218\uc218\ub8cc(fees), \ube44\uc6a9(expenses), \uac1c\ub150(concept), \uc7a5\uc810(advantages), \ud6a8\uacfc(effects), \uc0c1\ub2f4(consultation), \uacbd\ud5d8(experience), \uc2e4\ubb34\uc790(practitioners), \uc758\uacac(opinions)<\/div>\n<\/div>\n
English version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud559\uc220\ub300\ud68c to Discuss the Future of Medical Tourism Industry Successfully Concludes, Over 300 Key \uad00\uacc4\uc790 Gathered An important \uc7a5\uc18c was…<\/p>\n","protected":false},"author":11,"featured_media":330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[392,391,389,390],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-foreign-patients","tag-k-medical-tourism","tag-medical-tourism","tag-medical-travel-korea"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media\/330"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}