{"id":442,"date":"2026-04-22T11:24:31","date_gmt":"2026-04-22T11:24:31","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260421002-enkr\/"},"modified":"2026-04-22T11:24:31","modified_gmt":"2026-04-22T11:24:31","slug":"fod260421002-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260421002-enkr\/","title":{"rendered":"SNC Solution Partners with Vietnam’s NITA to Secure Lead in Domestic Cascara Market"},"content":{"rendered":"
\n
\"Image\"<\/div>\n
SNC Solution Partners with Vietnam's NITA to Secure Lead in Domestic Cascara Market<\/div>\n

The pulp of \ucee4\ud53c cherries, 'cascara,' was once a discarded by-product, but now it is gaining global attention as a zero-waste food ingredient and a wellbeing \uc74c\ub8cc rich in antioxidants. As the domestic market also enters its initial formation stage, SNC Solution, which operated the smart home brand 'Heyguard Home,' has signed a partnership agreement with NITA, a Vietnamese cascara-specialized brand, to take the lead in the domestic cascara market.<\/p>\n

Section 1<\/h2>\n

The pulp of \ucee4\ud53c cherries, 'cascara,' which was previously discarded during the \ucee4\ud53c \uc0dd\uc0b0 process, is gaining attention as a zero-waste food ingredient. As interest in upcycled foods and antioxidant-based wellbeing beverages grows, commercialization in the form of tea products is expanding in Japan, the United States, and some Southeast Asian markets, and the domestic market is also entering its initial formation stage.<\/p>\n

SNC Solution announced that it has signed a cooperation agreement with NITA, a cascara-specialized brand based in Ho Chi Minh City, Vietnam, and will begin distributing cascara products in Korea. Through this agreement, SNC Solution has secured online \uc720\ud1b5 rights for NITA products in Korea and has established a \uad6c\uc870 that allows it to lead pricing policy based on its status as the official importer. An initial quantity of approximately 2,500 units has also been secured.<\/p>\n

NITA cascara is an upcycled ingredient made by drying \ucee4\ud53c cherry skins, a high-\uac00\uce58-added natural material utilizing \ucee4\ud53c by-products that were previously discarded. This product not only has a unique flavor but also contains abundant antioxidants, making it suitable for use in teas and beverages. In particular, it is attracting attention as an ingredient that aligns with \uc9c0\uc18d\uac00\ub2a5\uc131 and eco-friendly \uc18c\ube44 trends, as it reuses by-products generated during \ucee4\ud53c \uc0dd\uc0b0.<\/p>\n

SNC Solution's \uc804\ub7b5 is to expand its business into the lifestyle and wellbeing food sectors, leveraging its accumulated online \uc720\ud1b5 and brand operation capabilities from running its existing smart home brand, 'Heyguard Home.' The company has a history of being selected as a large corporate partner and has secured consumer communication capabilities through various media experiences, including appearances on KBS broadcasts, major YouTube channels, and influencer marketing.<\/p>\n

NITA is a specialized brand based in Ho Chi Minh City, Vietnam, that processes cascara ingredients and manufactures products, sourcing raw materials in cooperation with local \ucee4\ud53c farmers.<\/p>\n

Lee Min-sung, CEO of SNC Solution, stated, 'We will proactively establish a cascara \uc720\ud1b5 \uad6c\uc870 that is not yet fully defined in Korea.' He added, 'Based on official import and online \uc720\ud1b5, we plan to expand the market by simultaneously securing price \uacbd\uc7c1\ub825 and accessibility.'<\/p>\n

The cooperation between SNC Solution and NITA is expected to introduce new wellbeing beverages to domestic consumers while contributing to the spread of a sustainable \uc18c\ube44 culture that adds \uac00\uce58 to previously discarded resources. Attention is focused on whether their efforts can successfully establish and expand the domestic cascara market.<\/p>\n

\n
\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
\uac00\uce58(value), \uc18c\ube44(consumption), \uc74c\ub8cc(beverage), \ucee4\ud53c(coffee)<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

SNC Solution Partners with Vietnam's NITA to Secure Lead in Domestic Cascara Market The pulp of \ucee4\ud53c cherries, 'cascara,' was…<\/p>\n","protected":false},"author":11,"featured_media":441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[539,534,541,482,536,535,91,538,537,540],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-antioxidant","tag-cascara","tag-coffee-by-products","tag-eco-friendly","tag-nita","tag-snc-solution","tag-upcycling","tag-wellbeing","tag-zero-waste","tag-540"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media\/441"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}