{"id":669,"date":"2026-05-19T06:56:06","date_gmt":"2026-05-19T06:56:06","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260514003-enkr\/"},"modified":"2026-05-19T06:56:06","modified_gmt":"2026-05-19T06:56:06","slug":"fab260514003-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260514003-enkr\/","title":{"rendered":"Loofloop Partners with Naver Webtoon’s ‘Maru is a Puppy’ to Unveil 2026 Swimwear Collection"},"content":{"rendered":"
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Loofloop Partners with Naver Webtoon's 'Maru is a Puppy' to Unveil 2026 Swimwear Collection<\/div>\n

Leading women's \uc218\uc601\ubcf5 brand Loofloop is poised to define the 2026 \uc218\uc601\ubcf5 trend through an exciting \ud611\uc5c5 with Naver Webtoon's popular IP, 'Maru is a Puppy'. The new collection will debut at a pop-up store at The Hyundai Seoul from May 15 to 31, showcasing the synergy between K-content and fashion to capture the summer \uc2dc\uc7a5.<\/p>\n

A Stylish Encounter: K-Content IP Meets Swimwear<\/h2>\n

The pop-up store is designed to bring together Loofloop's distinctive design aesthetic with the strong fandom of Naver Webtoon's 'Maru is a Puppy' IP. This \uc804\ub7b5 aims to extend the global appeal of K-content into the fashion category, offering a new way for \uace0\uac1d to \uacbd\ud5d8 the charm of domestic content.<\/p>\n

\"Image\"<\/div>\n

The 'Maru is a Puppy' \ud611\uc5c5 collection, previewed at the event, is themed 'Maru's Trip to Jeju,' capturing the island's blue seas and refreshing summer \ubd84\uc704\uae30. It features original patterns incorporating the beloved character, blended with Loofloop's signature romantic details, offering sophisticated \uc218\uc601\ubcf5 styles that go beyond simple merchandise. Loofloop has consistently positioned \uc218\uc601\ubcf5 not merely as functional apparel but as fashion statements, establishing a unique \uc785\uc9c0 with its distinctive artwork.<\/p>\n

The Hyundai Seoul Pop-Up: An Immersive Experience<\/h2>\n

Located on the third floor of The Hyundai Seoul, the pop-up store is curated around the concept 'Somewhere in Blue,' creating an imagined \uc218\uc601 pool \uacf5\uac04. Visitors can explore Loofloop's entire product line, from training \uc218\uc601\ubcf5 to bikinis and beachwear, and directly \uacbd\ud5d8 the sensory delight of \uc218\uc601 and the summer atmosphere that Loofloop embodies.<\/p>\n

This unique \uacf5\uac04 is expected to serve as a key \uc811\uc810, expanding Loofloop's distinctive design language for both \uae30\uc874 \uace0\uac1d and international visitors to The Hyundai Seoul. Through this \uc804\ub7b5\uc801 \ud611\uc5c5 with a K-webtoon IP, the brand aims to convey a fresh and witty \uac10\uc131 alongside its seasonal collection.<\/p>\n

Expanding Customer Engagement with Rich Promotions<\/h2>\n

Loofloop stated that the pop-up highlights its seasonal collection and the IP \ud611\uc5c5 collection, reinterpreted with Loofloop's unique aesthetic, focusing on seamlessly connecting \uc77c\uc0c1 with \uc218\uc601. The brand \uacc4\ud68d to \ud655\ub300 its \uace0\uac1d \uc811\uc810 and continuously offer differentiated offline \uacbd\ud5d8, starting with The Hyundai Seoul pop-up.<\/p>\n

During the pop-up \uae30\uac04, \uace0\uac1d can enjoy up to a 15% \ud560\uc778, including on the \ud611\uc5c5 collection. Various promotions will also be available, offering \ud55c\uc815\ud310 \uc0ac\uc740\ud488 such as Loofloop \uc591\uc6b0\uc0b0 and pouches based on \uad6c\ub9e4 amounts. The 'Maru is a Puppy' \ud611\uc5c5 collection will be available for \uad6c\ub9e4 at The Hyundai Seoul pop-up store from May 15 to 31, and subsequently on Loofloop's official online store starting May 19.<\/p>\n

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collaboration(\ud611\uc5c5), market(\uc2dc\uc7a5), swimwear(\uc218\uc601\ubcf5), strategic(\uc804\ub7b5), consumers\/customers(\uace0\uac1d), experience(\uacbd\ud5d8), ambiance(\ubd84\uc704\uae30), market presence(\uc785\uc9c0), swimming(\uc218\uc601), environment\/space(\uacf5\uac04), touchpoint(\uc811\uc810), existing(\uae30\uc874), strategic (adjective)(\uc804\ub7b5\uc801), sensibility(\uac10\uc131), everyday life(\uc77c\uc0c1), plans(\uacc4\ud68d), expand(\ud655\ub300), period(\uae30\uac04), discount(\ud560\uc778), limited-edition(\ud55c\uc815\ud310), gifts(\uc0ac\uc740\ud488), parasols(\uc591\uc6b0\uc0b0), purchase(\uad6c\ub9e4)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Loofloop Partners with Naver Webtoon's 'Maru is a Puppy' to Unveil 2026 Swimwear Collection Leading women's \uc218\uc601\ubcf5 brand Loofloop is…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/05\/fab260514003_01.jpg","footnotes":""},"categories":[4],"tags":[984,983,979,981,977,978,985,980,760,982],"class_list":["post-669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-984","tag-k","tag-979","tag-981","tag-977","tag-978","tag-985","tag-980","tag-760","tag-982"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"predecessor-version":[{"id":670,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/669\/revisions\/670"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}