{"id":740,"date":"2026-05-26T08:47:02","date_gmt":"2026-05-26T08:47:02","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260522002-enkr\/"},"modified":"2026-05-26T08:47:02","modified_gmt":"2026-05-26T08:47:02","slug":"fod260522002-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260522002-enkr\/","title":{"rendered":"WWF and Hollys Partner to Conserve Endangered Snow Leopards Through Special ‘Snow Leopard Einspanner’ Drink"},"content":{"rendered":"
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\"Image\"<\/div>\n
WWF and Hollys Partner to Conserve Endangered Snow Leopards Through Special 'Snow Leopard Einspanner' Drink<\/div>\n

The World Wide Fund for \uc138\uacc4\uc790\uc5f0\uae30\uae08 and lifestyle brand Hollys are launching a special \ud611\uc5c5 to conserve the endangered snow leopard, coinciding with \uc0dd\ubb3c\ub2e4\uc591\uc131 5\uc6d4 22\uc77c. This partnership introduces the 'Snow Leopard Einspanner' menu, offering \uc18c\ube44\uc790 an easy way to participate in \ud658\uacbd \ubcf4\ud638 in their daily \uc77c\uc0c1. The initiative aims to raise awareness about the critical importance of protecting snow leopards, which are threatened by \uae30\ud6c4 \uc704\uae30, and to support sustainable conservation efforts.<\/p>\n

WWF and Hollys Launch Collaborative Campaign for Snow Leopard Conservation<\/h2>\n

The World Wide Fund for Nature (WWF) and Hollys have officially announced the launch of the 'Snow Leopard Einspanner,' a \ud611\uc5c5 menu item aimed at \ubcf4\uc804 \uba78\uc885\uc704\uae30\uc885 \uc124\ud45c, in commemoration of \uc0dd\ubb3c\ub2e4\uc591\uc131 Day. This partnership represents the first tangible outcome of the Snow Leopard Conservation \uc5c5\ubb34\ud611\uc57d signed by both organizations last 4\uc6d4.<\/p>\n

Hollys joins as the first F&B \ud30c\ud2b8\ub108\uc0ac in the 'WWF Corporate Rangers' initiative, which supports WWF's \ud65c\ub3d9. The company plans to widely raise awareness about the critical \uc911\uc694\uc131 of protecting snow leopards from \uae30\ud6c4 \uc704\ud611 and human dangers. Both organizations intend to expand \uc9c0\uc18d \uac00\ub2a5\ud55c \ud611\ub825 methods, empowering \uc18c\ube44\uc790 to actively participate in \uc790\uc5f0 \ubcf4\uc804 in their daily routines.<\/p>\n

The Threatened Reality of Snow Leopards, a Keystone Species of Alpine Ecosystems<\/h2>\n

\uc124\ud45c are \ud3ec\uc2dd\uc790 inhabiting \ud574\ubc1c 3,000 to 4,500 meters high-altitude regions in Central Asia and the \uc0b0\ub9e5. They are considered a '\ud575\uc2ec \uc885,' playing a decisive \uc5ed\ud560 in maintaining the balance of \uace0\uc0b0 \uc0dd\ud0dc\uacc4. These animals are symbolic indicators of the \uac74\uac15\uc131 of high mountain ecosystems worldwide.<\/p>\n

However, due to \uc11c\uc2dd\uc9c0 \ubcc0\ud654 caused by the \uae30\ud6c4 \uc704\uae30, indiscriminate \ubc00\ub835, and \uc778\uac04 \uac08\ub4f1, \uc124\ud45c \uac1c\uccb4 \uc218 are rapidly declining, placing them at severe \uba78\uc885 \uc704\uae30. WWF predicts that, if current trends continue, \uc57d 23% of \uc124\ud45c habitats in the Himalayan \uc9c0\uc5ed will disappear by 2070\ub144, underscoring the urgent need for their \ubcf4\ud638.<\/p>\n

'Snow Leopard Einspanner' and Consumer-Driven Fundraising<\/h2>\n

The 'Snow Leopard Einspanner,' the flagship menu item of this \ud611\uc5c5, was designed with the footprints of a \uc124\ud45c in a \uc124\uc0b0 as its motif. For every unit \ud310\ub9e4, 200 won will be accumulated as a \uc124\ud45c \ubcf4\uc804 \uae30\uae08. This allows \uc18c\ube44\uc790 to contribute to vital \ubcf4\uc804 \ud65c\ub3d9 for \uba78\uc885\uc704\uae30\uc885 \uc124\ud45c simply by enjoying a drink at Hollys.<\/p>\n

WWF and Hollys also plan to introduce \ucd94\uac00 \uc0c1\ud488 (MD products) featuring \uc124\ud45c \ubcf4\uc804 messages. They aim to raise further \uae30\uae08 and expand \uc18c\ube44\uc790 participation through various initiatives, including \uae30\ubd80 a portion of MD product \ud310\ub9e4 and converting discounts for \uac1c\uc778 tumbler use into donations.<\/p>\n

WWF's Science-Based Snow Leopard Conservation Efforts<\/h2>\n

\uae30\uae08 raised through the campaign will be directly utilized for WWF's snow leopard and \uace0\uc0b0 \uc0dd\ud0dc\uacc4 \ubcf4\uc804 \ud65c\ub3d9. WWF conducts science-based \uc5f0\uad6c, including \uac1c\uccb4 \uc218 \uc870\uc0ac and \uc774\ub3d9 \uacbd\ub85c pattern studies of snow leopards, and actively participates in efforts to combat \ubc00\ub835 and \ubd88\ubc95 \uac70\ub798.<\/p>\n

Furthermore, WWF works to establish a \uae30\ubc18 for harmonious coexistence between \uc778\uac04 and \uc790\uc5f0 by promoting \uc9c0\uc5ed\uc0ac\ud68c involved \ubcf4\uc804 \ud504\ub85c\uadf8\ub7a8, installing fences to \ubc29\uc9c0 livestock damage, and \uc6b4\uc601 local insurance schemes. WWF-Korea stated that this \ud611\uc5c5 will serve as a significant opportunity for \uc18c\ube44\uc790 to experience the value of \uc790\uc5f0 \ubcf4\uc804 and participate in \uc0dd\ubb3c\ub2e4\uc591\uc131 \ubcf4\ud638.<\/p>\n

\n
\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
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English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

WWF and Hollys Partner to Conserve Endangered Snow Leopards Through Special 'Snow Leopard Einspanner' Drink The World Wide Fund for…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/05\/fod260522002_01-scaled.jpg","footnotes":""},"categories":[5],"tags":[1196,1199,1201,1203,1200,1197,540,1198,1202],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-wwf","tag-1199","tag-1201","tag-1203","tag-1200","tag-1197","tag-540","tag-1198","tag-1202"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":741,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/740\/revisions\/741"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}