{"id":774,"date":"2026-06-01T05:36:49","date_gmt":"2026-06-01T05:36:49","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260529002-enkr\/"},"modified":"2026-06-01T05:36:49","modified_gmt":"2026-06-01T05:36:49","slug":"fab260529002-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260529002-enkr\/","title":{"rendered":"MIMIBOX’s Kaja ‘Play Bento’ Wins SHAPE Skin \uc218\uc0c1, Reinforcing K-Beauty’s \uc138\uacc4 \uacbd\uc7c1\ub825"},"content":{"rendered":"
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MIMIBOX's Kaja 'Play Bento' Wins SHAPE Skin \uc218\uc0c1, Reinforcing K-Beauty's \uc138\uacc4 \uacbd\uc7c1\ub825<\/div>\n

Kaja's 'Play Bento,' a K-beauty makeup brand from \uc138\uacc4 \uae30\uc5c5 MIMIBOX, has been honored with the 'Best Powder Blush' \ubd80\ubb38 \uc218\uc0c1. This prestigious \uc218\uc0c1 recognition, following a rigorous \uc2ec\uc0ac \uacfc\uc815 by SHAPE's editorial team and skincare experts, clearly \uc785\uc99ds the \uc138\uacc4\uc801 \uc704\uc0c1 and innovative \uc81c\ud488\ub825 of K-beauty.<\/p>\n

Kaja's 'Play Bento' Crowned 'Best Powder Blush' at SHAPE Skin Awards<\/h2>\n

MIMIBOX's K-beauty makeup brand Kaja's 'Play Bento' has been named the 'Best Powder Blush' \uc218\uc0c1\uc791 at the 2026 Skin Awards, hosted by SHAPE magazine, a leading \ubbf8\uad6d health, wellness, and beauty publication. The SHAPE Skin Awards is a highly respected annual event where the editorial team and skincare experts meticulously test \uc774\uc0c1 800 \uc138\uacc4 beauty \uc81c\ud488 for more than four weeks, ultimately selecting only 100 \ucd5c\uc885 finalists.<\/p>\n

The \uc218\uc0c1\uc791 'Play Bento' is a pocket-sized sculpting trio that combines powder blush, powder highlighter, and cream bronzer stacked in a single palette. Inspired by the Japanese 'bento' lunchbox, its three-tiered design maximizes \ud734\ub300\uc131 and \ud3b8\uc758\uc131. It also features mango seed butter, providing a smooth \uc0ac\uc6a9\uac10 and natural blendability.<\/p>\n

Innovative Design and Product Quality Captivate Global Consumers<\/h2>\n

SHAPE's editors highly praised 'Play Bento' for its compact design, perfect for a gym bag, and lauded its ability to add natural \uc0dd\uae30 and \uc785\uccb4\uac10 to the face, with the powder applying smoothly without caking. These positive \ud3c9\uac00s underscore the \uc2e4\uc6a9\uc131 and superior user \uacbd\ud5d8 offered by Kaja \uc81c\ud488.<\/p>\n

Kaja, a K-beauty makeup brand jointly developed by MIMIBOX and \uc138\uacc4 \uc720\ud1b5 retailer Sephora in 2018, has \uc9c0\uc18d\uc801\uc73c\ub85c introduced innovative \uc81c\ud488 since its \ucd9c\uc2dc. Its flagship 'Beauty Bento' eyeshadow palette previously won Allure's 'Best of Beauty' \uc218\uc0c1, further affirming its \ucd5c\uace0 \uc81c\ud488\ub825. Kaja has expanded its brand \uc778\uc9c0\ub3c4, particularly among \ubd81\ubbf8 Gen Z, through distinctive designs like heart-shaped packaging and stamp-type blushers.<\/p>\n

K-Beauty's Expanding Global Reach and Enhanced Stature<\/h2>\n

Kaja is \uc801\uadf9\uc801\uc73c\ub85c expanding its offline \uc720\ud1b5\ub9dd, recently entering Olive Young's Pasadena store in the \ubbf8\uad6d. The brand is also widely available across \uc8fc\uc694 \ubd81\ubbf8 online and offline channels, including Sephora, Ulta Beauty, Target, Amazon, and Tiktok Shop, thereby enhancing its \uc811\uadfc\uc131 in the \uc138\uacc4 \uc2dc\uc7a5.<\/p>\n

Ha Hyung-seok, MIMIBOX's \ub300\ud45c, stated, 'This \uc218\uc0c1 is highly significant as it recognizes Kaja's \uc81c\ud488 \uacbd\uc7c1\ub825 and brand \uacbd\ud5d8 in the \uc138\uacc4 \uc2dc\uc7a5.' He further expressed the \uae30\uc5c5's \ud3ec\ubd80 to 'continue showcasing K-beauty's unique and creative \uc81c\ud488 \uacbd\ud5d8s to \uc138\uacc4 \uc18c\ube44\uc790s,' highlighting MIMIBOX's commitment to promoting the distinctive \uac00\uce58 of K-beauty worldwide and \uc704\uc0c1 \uac15\ud654.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
Wins(\uc218\uc0c1), Global Competitiveness(\uc138\uacc4 \uacbd\uc7c1\ub825), US(\ubbf8\uad6d), Global(\uc138\uacc4), global beauty company(\uc138\uacc4 \uae30\uc5c5), award(\ubd80\ubb38 \uc218\uc0c1), recognition(\uc218\uc0c1), rigorous selection process(\uc2ec\uc0ac \uacfc\uc815), demonstrates(\uc785\uc99d), global appeal(\uc138\uacc4\uc801 \uc704\uc0c1), product strength(\uc81c\ud488\ub825), winner(\uc218\uc0c1\uc791), over(\uc774\uc0c1), products(\uc81c\ud488), finalists(\ucd5c\uc885), award-winning(\uc218\uc0c1\uc791), portability(\ud734\ub300\uc131), ease of use(\ud3b8\uc758\uc131), smooth application(\uc0ac\uc6a9\uac10), vibrancy(\uc0dd\uae30), dimension(\uc785\uccb4\uac10), reviews(\ud3c9\uac00), practicality(\uc2e4\uc6a9\uc131), user experience(\uacbd\ud5d8), global beauty retailer(\uc138\uacc4 \uc720\ud1b5), consistently(\uc9c0\uc18d\uc801), launch(\ucd9c\uc2dc), product quality(\ucd5c\uace0 \uc81c\ud488\ub825), brand recognition(\uc778\uc9c0\ub3c4), North American(\ubd81\ubbf8), actively(\uc801\uadf9\uc801), distribution network(\uc720\ud1b5\ub9dd), major North American(\uc8fc\uc694 \ubd81\ubbf8), accessibility(\uc811\uadfc\uc131), global market(\uc138\uacc4 \uc2dc\uc7a5), CEO(\ub300\ud45c), product competitiveness(\uc81c\ud488 \uacbd\uc7c1\ub825), company's ambition(\uae30\uc5c5's \ud3ec\ubd80), product experiences(\uc81c\ud488 \uacbd\ud5d8), global consumers(\uc138\uacc4 \uc18c\ube44\uc790), value(\uac00\uce58), worldwide and strengthen its stature(\uc704\uc0c1 \uac15\ud654)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MIMIBOX's Kaja 'Play Bento' Wins SHAPE Skin \uc218\uc0c1, Reinforcing K-Beauty's \uc138\uacc4 \uacbd\uc7c1\ub825 Kaja's 'Play Bento,' a K-beauty makeup brand from…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/05\/fab260529002_01-scaled.jpeg","footnotes":""},"categories":[4],"tags":[893,1286,1039,1288,1042,1040,1287,1285],"class_list":["post-774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-k","tag-shape","tag-1039","tag-1288","tag-1042","tag-1040","tag-1287","tag-1285"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=774"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/774\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/774\/revisions\/775"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}