{"id":788,"date":"2026-06-01T06:17:27","date_gmt":"2026-06-01T06:17:27","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260529004-enkr\/"},"modified":"2026-06-01T06:17:27","modified_gmt":"2026-06-01T06:17:27","slug":"fab260529004-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260529004-enkr\/","title":{"rendered":"Pia & Claudia Launches ‘Hanoreh,’ a Botanical Hair Brand Tailored for Extreme Climates"},"content":{"rendered":"
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\"Image\"<\/div>\n
Pia & Claudia Launches 'Hanoreh,' a Botanical Hair Brand Tailored for Extreme Climates<\/div>\n

Pia & Claudia has \uacf5\uc2dd\uc801\uc73c\ub85c launched 'Hanoreh,' a botanical professional hair brand designed to promote healthy \ubaa8\ubc1c \uad00\ub9ac even in \uadf9\ud55c \ud658\uacbd. Hanoreh is the result of extensive \uc5f0\uad6c into \ubaa8\ubc1c \uc190\uc0c1 caused by the \ud639\ud55c of \ud55c\uad6d and the \uc0ac\ub9c9\uc131 \uace0\uc628 \uae30\ud6c4 of Saudi Arabia. The brand is poised to revolutionize \uc190\uc0c1\ubaa8 \uad00\ub9ac by offering specialized \ud574\uacb0\ucc45 tailored for challenging \uae30\ud6c4 \ud658\uacbd.<\/p>\n

Hanoreh: A Professional Hair Brand Born from Extreme Climate Research<\/h2>\n

Pia & Claudia has officially unveiled 'Hanoreh,' a botanical professional hair brand specifically developed for \uadf9\uc190\uc0c1\ubaa8. Hanoreh's creation stemmed from in-depth \uc5f0\uad6c into the persistent \ubaa8\ubc1c \uc190\uc0c1 experienced in the \ud639\ud55c of \ud55c\uad6d and the \uc0ac\ub9c9\uc131 \uace0\uc628 \uae30\ud6c4 of Saudi Arabia. \uac1c\ubc1c\uc9c4 from both Korea and Saudi Arabia, alongside global premium salon experts, collaborated on \uacf5\ub3d9 \uc5f0\uad6c\u00b7\uac1c\ubc1c. This joint effort involved \uc81c\ud488 testing and formula design, informed by data on \ubaa8\ubc1c \uc190\uc0c1 occurring in these distinct \uadf9\ud55c \ud658\uacbd.<\/p>\n

Notably, the \uc2e0\uc81c\ud488 'Hanoreh Red Camellia Hair Oil Essence' is gaining attention for incorporating concentrated \uc601\uc591\uac10 components from Korean camellia, a flower known for blooming even in \uc601\ud558 15\ub3c4 Celsius. This essence is designed to provide rich \uc601\uc591\uac10 and deep \ubcf4\uc2b5\uac10, offering intensive care for dry, coarse, and \ubaa8\ubc1c \uc190\uc0c1. Hanoreh's overarching goal is to deliver practical \ud574\uacb0\ucc45 that preserve \ubaa8\ubc1c \uac74\uac15 even under the most challenging \uae30\ud6c4 \ud658\uacbd.<\/p>\n

Hanoreh's Unique Brand Philosophy: 'Value Captured Strand by Strand'<\/h2>\n

Hanoreh's brand \ucca0\ud559, 'Value Captured Strand by Strand,' drives its commitment to botanical professional care that transcends mere trends, focusing instead on the fundamental \ubcf8\uc9c8 of \ubaa8\ubc1c \uad00\ub9ac. The brand's identity is built upon four core pillars: classic value centered on hair care essentials, \uc2e4\uc9c8\uc801\uc778 \uc804\ubb38\uc131 informed by \ud604\uc7a5 insights, meticulous attention to detail that accounts for even subtle \ud658\uacbd \ubcc0\ud654, and an emotional \uacbd\ud5d8 that resonates through all \uc624\uac10, not just \uc2dc\uac01.<\/p>\n

Guided by this \ucca0\ud559, Hanoreh is dedicated to \uc81c\ud488 \uac1c\ubc1c, including hair oils, designed to help maintain \ubaa8\ubc1c \uac74\uac15 even in contrasting \uadf9\ud55c \ud658\uacbd such as \ud55c\uad6d\uc758 \ud639\ud55c and Saudi Arabia's \uc0ac\ub9c9\uc131 \uace0\uc628 \uae30\ud6c4. This commitment underscores the brand's \uc758\uc9c0 to provide tangible \ud574\uacb0\ucc45 for hair concerns arising from \ubc18\ubcf5\uc801 \uc190\uc0c1 due to \uae30\ud6c4 and external factors.<\/p>\n

Global Expansion with Launch Promotion and Middle East Market Entry<\/h2>\n

To commemorate its \uacf5\uc2dd brand \ud0c4\uc0dd, Hanoreh is running a \ud2b9\ubcc4 promotion from June 5th to 10th. During this six-day event, \uc81c\ud488 normally priced at \uc815\uc0c1\uac00 50,000 won can be purchased for 27,500 won for a single item, while a 1+1 bundle will be available at a \ud2b9\ubcc4\uac00 of 29,900 won, generating considerable consumer \uae30\ub300.<\/p>\n

Furthermore, Hanoreh is set to \uacf5\uc2dd\uc801 \uc911\ub3d9 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c via Amazon Saudi starting in July, accelerating its strategy to penetrate the global haircare \uc2dc\uc7a5 \uacf5\ub7b5 with a focus on Saudi Arabia. The brand plans to continuously expand its professional hair \uc81c\ud488 lineup, specializing in \uc190\uc0c1\ubaa8 \uad00\ub9ac solutions for \uadf9\ud55c \uae30\ud6c4, thereby solidifying its \uc785\uc9c0 as a global botanical hair brand bridging \ud55c\uad6d and the \uc911\ub3d9 \uc2dc\uc7a5.<\/p>\n

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Pia & Claudia Launches 'Hanoreh,' a Botanical Hair Brand Tailored for Extreme Climates Pia & Claudia has \uacf5\uc2dd\uc801\uc73c\ub85c launched 'Hanoreh,'…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/05\/fab260529004_01-scaled.jpg","footnotes":""},"categories":[4],"tags":[893,1335,1334,1333,1337,1338,1330,1331,1336,1332],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-k","tag-1335","tag-1334","tag-1333","tag-1337","tag-1338","tag-1330","tag-1331","tag-1336","tag-1332"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"predecessor-version":[{"id":789,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/788\/revisions\/789"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}