{"id":818,"date":"2026-06-06T09:28:21","date_gmt":"2026-06-06T09:28:21","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/cul260601002-enkr\/"},"modified":"2026-06-06T09:28:21","modified_gmt":"2026-06-06T09:28:21","slug":"cul260601002-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/cul260601002-enkr\/","title":{"rendered":"Korea Heritage Agency Highlights National Heritage Charm at K-Tourism Roadshow in Hangzhou"},"content":{"rendered":"
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Korea Heritage Agency Highlights National Heritage Charm at K-Tourism Roadshow in Hangzhou<\/div>\n

The \uad6d\uac00\uc720\uc0b0\uccad, the \uad81\ub2a5\uc720\uc801\ubcf8\ubd80, and the \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0 \uc131\uacf5\uc801ly showcased \ud55c\uad6d's diverse \uad6d\uac00\uc720\uc0b0 content at the '2026 K-Tourism Roadshow in Hangzhou,' held from May 29 to 31 in Hangzhou, \uc911\uad6d. Notably, the \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0's booth, operating under the 'KOREA DAY & NIGHT' concept, attracted over 4,500 visitors over three days, drawing significant \uad00\uc2ec from \ud604\uc9c0 tourists.<\/p>\n

K-Tourism Roadshow in Hangzhou Spotlights National Heritage<\/h2>\n

The \uad6d\uac00\uc720\uc0b0\uccad, the \uad81\ub2a5\uc720\uc801\ubcf8\ubd80, and the \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0 participated in the \uc131\uacf5\uc801 '2026 K-Tourism Roadshow in Hangzhou,' held from May 29 to 31 in Hangzhou, \uc911\uad6d. This \ud589\uc0ac was organized to promote the beauty of \ud55c\uad6d \uad6d\uac00\uc720\uc0b0 to the \ud604\uc9c0 \uc911\uad6d audience and attract \uc7a0\uc7ac\uc801 visitors to \ud55c\uad6d.<\/p>\n

During the roadshow, the \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0 operated a special booth under the concept of 'KOREA DAY & NIGHT (24 HOURS),' themed '\ud55c\uad6d's Beautiful Every \uc21c\uac04.' The booth showcased \ud55c\uad6d's \ub300\ud45c \uad6d\uac00\uc720\uc0b0 initiatives, including the \uad81\uc911\ubb38\ud654\ucd95\uc804, the \uc138\uacc4\uc720\uc0b0\ucd95\uc804, and National Heritage Media Art. It garnered enthusiastic \ud638\uc751, attracting a \ucd1d 4,561 \uba85 over three days.<\/p>\n

Hangzhou: A Strategic Market Targeting High-Spending MZ Generation<\/h2>\n

The '2026 K-Tourism Roadshow in Hangzhou' took place at the Hangzhou Midtown Shangri-La Hotel and Chenxi Intime City Shopping Mall. Hangzhou is recognized as a new first-tier \ub3c4\uc2dc in \uc911\uad6d, home to a high concentration of the \uace0\uc18c\ub4dd, \uace0\uc18c\ube44 MZ \uc138\ub300. With global companies like Alibaba and NetEase headquartered there, the \ub3c4\uc2dc is a vibrant \uacbd\uc81c\uc801 \ud575\uc2ec.<\/p>\n

Given this \ubc30\uacbd, Hangzhou is rapidly emerging as a crucial new \uc2dc\uc7a5 for \ubc29\ud55c \uad00\uad11 to \ud55c\uad6d. The \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0's decision to promote K-heritage here reflects this \uc804\ub7b5\uc801 \uc911\uc694\uc131, focusing on \ud6a8\uacfc\uc801ly conveying the \uac00\uce58 of \uad6d\uac00\uc720\uc0b0 to \uc7a0\uc7ac\uc801 \ud55c\uad6d visitors.<\/p>\n

Spotlight on the Royal Culture Festival, a Premier National Heritage Event<\/h2>\n

Among the prominent \uad6d\uac00\uc720\uc0b0 \ucd95\uc81c introduced at the roadshow was the \uad81\uc911\ubb38\ud654\ucd95\uc804. Held \ub9e4\ub144, this \ucd95\uc81c transforms royal \uad81\uad90 into vibrant \ubb38\ud654\uc608\uc220 \uacf5\uac04 where visitors can experience the \ub9e4\ub825 of K-Culture through various \uacf5\uc5f0, \uc804\uc2dc, hands-on programs, and \uc5ed\uc0ac\uc801 \uc758\ub840 \uc7ac\ud604. Visitors to the booth showed keen \uad00\uc2ec in the festival's rich content.<\/p>\n

Notably, the \uad81\uc911\ubb38\ud654\ucd95\uc804 is scheduled to take place from October 7 to 11 at Seoul's five grand \uad81\uad90: \uacbd\ubcf5\uad81, \ucc3d\ub355\uad81, \ucc3d\uacbd\uad81, \ub355\uc218\uad81, and \uacbd\ud76c\uad81. The \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0 \ud6a8\uacfc\uc801ly conveyed how these \ud55c\uad6d \uad81\uad90, steeped in long \uc5ed\uc0ac and \uc804\ud1b5, \uc870\ud654\ub86d\uac8c blend with modern K-Culture.<\/p>\n

K-Heritage: Expanding Its Global Charm<\/h2>\n

Through the Hangzhou roadshow, the \uad6d\uac00\uc720\uc0b0\uccad and its \uc0b0\ud558 organizations \uc131\uacf5\uc801\ub85c introduced the \ub3c5\ucc3d\uc131 and beauty of \ud55c\uad6d \uad6d\uac00\uc720\uc0b0 to the \uc911\uad6d \uc2dc\uc7a5. The \uc870\ud654\ub85c\uc6b4 combination of modern approaches like media art with \uc804\ud1b5 \ucd95\uc81c offered \ud604\uc9c0 \uc80a\uc740 \uc138\ub300 a fresh \uc2dc\uac01 on \ud55c\uad6d \ubb38\ud654.<\/p>\n

Moving forward, the \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0 plans to \uc801\uadf9\uc801\ub85c participate in various \ubb38\ud654 \uad50\ub958 \ud589\uc0ac and \uad00\uad11 \ubc15\ub78c\ud68c \uc138\uacc4 \uac01\uc9c0. This ongoing effort is expected to further elevate the \uc138\uacc4 \uc704\uc0c1 of K-heritage and contribute to promoting \ud55c\uad6d's \ub9e4\ub825 across the \uc138\uacc4.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
Cultural Heritage Administration(\uad6d\uac00\uc720\uc0b0\uccad), Royal Palaces and Tombs Center(\uad81\ub2a5\uc720\uc801\ubcf8\ubd80), Korea Heritage Agency(\uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0), successfully(\uc131\uacf5\uc801), Korea(\ud55c\uad6d), national heritage(\uad6d\uac00\uc720\uc0b0), China(\uc911\uad6d), interest(\uad00\uc2ec), local(\ud604\uc9c0), event(\ud589\uc0ac), potential(\uc7a0\uc7ac\uc801), moment(\uc21c\uac04), representative(\ub300\ud45c), Royal Culture Festival(\uad81\uc911\ubb38\ud654\ucd95\uc804), World Heritage Festival(\uc138\uacc4\uc720\uc0b0\ucd95\uc804), responses(\ud638\uc751), total(\ucd1d), visitors(\uba85), city(\ub3c4\uc2dc), high-income(\uace0\uc18c\ub4dd), high-spending(\uace0\uc18c\ube44), generation(\uc138\ub300), economic(\uacbd\uc81c\uc801), hub(\ud575\uc2ec), backdrop(\ubc30\uacbd), market(\uc2dc\uc7a5), inbound tourism to Korea(\ubc29\ud55c \uad00\uad11), strategic(\uc804\ub7b5\uc801), importance(\uc911\uc694\uc131), effectively(\ud6a8\uacfc\uc801), value(\uac00\uce58), festival(\ucd95\uc81c), annually(\ub9e4\ub144), royal palaces(\uad81\uad90), cultural and artistic(\ubb38\ud654\uc608\uc220), space(\uacf5\uac04), charm(\ub9e4\ub825), performances(\uacf5\uc5f0), exhibitions(\uc804\uc2dc), historical(\uc5ed\uc0ac\uc801), ritual(\uc758\ub840), reenactments(\uc7ac\ud604), Gyeongbokgung(\uacbd\ubcf5\uad81), Changdeokgung(\ucc3d\ub355\uad81), Changgyeonggung(\ucc3d\uacbd\uad81), Deoksugung(\ub355\uc218\uad81), Gyeonghuigung(\uacbd\ud76c\uad81), history(\uc5ed\uc0ac), tradition(\uc804\ud1b5), harmoniously(\uc870\ud654), affiliated(\uc0b0\ud558), uniqueness(\ub3c5\ucc3d\uc131), traditional(\uc804\ud1b5), perspective(\uc2dc\uac01), actively(\uc801\uadf9\uc801), cultural exchange events(\ubb38\ud654 \uad50\ub958 \ud589\uc0ac), tourism expos(\uad00\uad11 \ubc15\ub78c\ud68c), worldwide \/ various places(\uc138\uacc4 \uac01\uc9c0), global standing(\uc138\uacc4 \uc704\uc0c1), globe \/ world(\uc138\uacc4)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Korea Heritage Agency Highlights National Heritage Charm at K-Tourism Roadshow in Hangzhou The \uad6d\uac00\uc720\uc0b0\uccad, the \uad81\ub2a5\uc720\uc801\ubcf8\ubd80, and the \uad6d\uac00\uc720\uc0b0\uc9c4\ud765\uc6d0 \uc131\uacf5\uc801ly…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/06\/cul260601002_01.jpg","footnotes":""},"categories":[3],"tags":[1384,1389,1388,958,1386,1387,1390,1385],"class_list":{"0":"post-818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-culture","8":"tag-k-","10":"tag-1388","11":"tag-958","12":"tag-1386","13":"tag-1387","14":"tag-mz","15":"tag-1385"},"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"predecessor-version":[{"id":819,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/818\/revisions\/819"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}