{"id":824,"date":"2026-06-06T14:23:57","date_gmt":"2026-06-06T14:23:57","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/ent260605001-enkr\/"},"modified":"2026-06-06T14:23:57","modified_gmt":"2026-06-06T14:23:57","slug":"ent260605001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/ent260605001-enkr\/","title":{"rendered":"Kakao Friends’ ‘HuFriends \ubb38\ubc29\uad6c’ Pop-Up Opens in Seongsu-dong on June 12; \uc608\uc57d Now Open"},"content":{"rendered":"
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\"Image\"<\/div>\n
Kakao Friends' 'HuFriends \ubb38\ubc29\uad6c' Pop-Up Opens in Seongsu-dong on June 12; \uc608\uc57d Now Open<\/div>\n

Icons, the \uacf5\uc2dd licensee of Kakao Friends, is set to open the 'HuFriends \ubb38\ubc29\uad6c' pop-up in Seoul's Seongsu-dong on June 12. This retro-themed event will feature \uc778\uae30 Kakao Friends characters in a \ud604\ub300\uc801 reinterpretation of a classic neighborhood \ubb38\ubc29\uad6c, promising \ubc29\ubb38\uac1d a unique \uacbd\ud5d8 under the slogan 'A place full of \ucd94\uc5b5, fun, and \ub0ad\ub9cc.' To ensure a comfortable and \uc548\uc804 \ubc29\ubb38, \uc0ac\uc804 \uc608\uc57d for the pop-up began at noon on June 5.<\/p>\n

A Nostalgic Journey: The 'HuFriends Stationery Store' Pop-Up Opens<\/h2>\n

Icons announced that the 'HuFriends \ubb38\ubc29\uad6c' pop-up, utilizing Kakao Friends character IP, will operate in Seoul's Seongsu-dong starting Friday, June 12. Operating under the slogan 'A place full of \ucd94\uc5b5, fun, and \ub0ad\ub9cc,' the pop-up recreates a \ud559\ucc3d \uc2dc\uc808 neighborhood \ubb38\ubc29\uad6c with a \ud604\ub300\uc801 twist and a 'newtro' concept, blending new and retro elements. \ubc29\ubb38\uac1d are expected to relive the \uae30\ub300 and \ub0ad\ub9cc of rushing to the \ubb38\ubc29\uad6c after school.<\/p>\n

The 'HuFriends \ubb38\ubc29\uad6c' promises delightful \ucd94\uc5b5 through its \ub2e4\ucc44\ub85c\uc6b4 interior and unique photo zones, creating an \ubd84\uc704\uae30 as if 'Con President' himself is running the \ub9e4\uc7a5. Icons stated that their goal was to design a special \uacf5\uac04 that resonates with all generations by merging the familiar concept of a \ubb38\ubc29\uad6c with the universally beloved Kakao Friends characters.<\/p>\n

Exclusive Character Merchandise and Diverse New Products<\/h2>\n

This pop-up store will feature an \ub3c5\uc810\uc801 lineup of special \uc81c\ud488 available only at 'HuFriends \ubb38\ubc29\uad6c,' highly \uae30\ub300 by \ubc29\ubb38\uac1d. Particularly noteworthy are \ub3c5\uc810\uc801 items inspired by the immensely \uc778\uae30 character Chunsik, such as the 'Chunsik Grass Doll' and the '\uc6b4\uc218\ub300\ud1b5 Wrist Cushion'.<\/p>\n

In addition, over 100 \uc2e0\uc81c\ud488 reflecting the \ubb38\ubc29\uad6c aesthetic, including short-sleeve T-shirts, doll hat keyrings, and tin cases, will be unveiled. \ubc29\ubb38\uac1d can also look forward to an abundance of \ud5a5\uc218 'gacha' items. Through these character \uc81c\ud488, guests can \uacbd\ud5d8 analog \ud5a5\uc218 from their \ud559\ucc3d \uc2dc\uc808 while enjoying the unique \uac1c\uc131 of Kakao Friends.<\/p>\n

Visitor Events and a Safe Reservation System<\/h2>\n

The 'HuFriends \ubb38\ubc29\uad6c' pop-up will enhance the \ubc29\ubb38\uac1d \uacbd\ud5d8 with a variety of \ud604\uc7a5 events. These include \uc120\ucc29\uc21c gifts based on \uad6c\ub9e4 \uae08\uc561 and the 'Con President's Treat! Gacha King' event, boasting a 100% winning rate. Other engaging programs include \ucd08\ud2b9\uac00 'Lucky Boxes' sold in \ud55c\uc815 \uc218\ub7c9 \ub9e4\uc77c and an Instagram \ubc29\ubb38 \uc778\uc99d event.<\/p>\n

To ensure a comfortable and \uc548\uc804 \uad00\ub78c \ubd84\uc704\uae30, the pop-up store will operate on a \uc608\uc57d\uc81c. \uc608\uc57d can be made through the 'KakaoTalk \uc608\uc57d' service starting at noon on Friday, June 5. The first \uc608\uc57d \uae30\uac04 runs from Friday, June 12, to Thursday, June 25. \uc608\uc57d are non-transferable and non-salable, and \uc785\uc7a5 will require real-time \uc778\uc99d of the \uc608\uc57d screen. Icons emphasized that prioritizing \ubc29\ubb38\uac1d \uc548\uc804 and \ud3b8\uc758 to minimize overcrowding is a \ucd5c\uc6b0\uc120 concern.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
Stationery Store(\ubb38\ubc29\uad6c), Reservations(\uc608\uc57d), Nostalgia(\ud5a5\uc218), official(\uacf5\uc2dd), popular(\uc778\uae30), modern(\ud604\ub300\uc801), visitors(\ubc29\ubb38\uac1d), experience(\uacbd\ud5d8), memories(\ucd94\uc5b5), romance(\ub0ad\ub9cc), safe(\uc548\uc804), visit(\ubc29\ubb38), advance(\uc0ac\uc804), childhood(\ud559\ucc3d \uc2dc\uc808), anticipated(\uae30\ub300), vibrant(\ub2e4\ucc44\ub85c\uc6b4), atmosphere(\ubd84\uc704\uae30), shop(\ub9e4\uc7a5), space(\uacf5\uac04), exclusive(\ub3c5\uc810\uc801), merchandise(\uc81c\ud488), Good Luck(\uc6b4\uc218\ub300\ud1b5), new products(\uc2e0\uc81c\ud488), charm(\uac1c\uc131), on-site(\ud604\uc7a5), first-come, first-served(\uc120\ucc29\uc21c), purchase(\uad6c\ub9e4), amounts(\uae08\uc561), ultra-special price(\ucd08\ud2b9\uac00), limited(\ud55c\uc815), quantities(\uc218\ub7c9), daily(\ub9e4\uc77c), verification(\uc778\uc99d), viewing(\uad00\ub78c), pre-reservation basis(\uc608\uc57d\uc81c), period(\uae30\uac04), entry(\uc785\uc7a5), convenience(\ud3b8\uc758), top concern(\ucd5c\uc6b0\uc120)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kakao Friends' 'HuFriends \ubb38\ubc29\uad6c' Pop-Up Opens in Seongsu-dong on June 12; \uc608\uc57d Now Open Icons, the \uacf5\uc2dd licensee of Kakao…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/06\/ent260605001_01.jpg","footnotes":""},"categories":[2],"tags":[1410,1409,1408,943,1406,1411,1405,1412,760,1407],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-1410","tag-1409","tag-1408","tag-943","tag-1406","tag-1411","tag-1405","tag-1412","tag-760","tag-1407"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/824\/revisions\/825"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}