{"id":830,"date":"2026-06-06T14:25:31","date_gmt":"2026-06-06T14:25:31","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260604002-enkr\/"},"modified":"2026-06-06T14:25:31","modified_gmt":"2026-06-06T14:25:31","slug":"fab260604002-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260604002-enkr\/","title":{"rendered":"Memebox to Boost \ubd81\ubbf8 \uc785\uc9c0 at TikTok Shop K-Beauty Pop-up \ud589\uc0ac with Nooni and Kaja"},"content":{"rendered":"
\n
\"Image\"<\/div>\n
Memebox to Boost \ubd81\ubbf8 \uc785\uc9c0 at TikTok Shop K-Beauty Pop-up \ud589\uc0ac with Nooni and Kaja<\/div>\n

Global beauty company Memebox (MBX) is set to intensify its expansion into the \ubd81\ubbf8 \uc2dc\uc7a5 by participating in the 'TikTok Shop K-Beauty Collective Pop-up' in Dallas, Texas, this June. Memebox plans to leverage its flagship global brands, Nooni and Kaja, at the \ud589\uc0ac to connect directly with local \uc18c\ube44\uc790 and creators.<\/p>\n

Memebox Joins US 'TikTok Shop K-Beauty Collective Pop-up'<\/h2>\n

Memebox announced its \ucc38\uc5ec in the 'TikTok Shop K-Beauty Collective Pop-up' scheduled from June 5 to 7 in Dallas, Texas. This \ub300\uaddc\ubaa8 \ud589\uc0ac, organized by the TikTok Shop Beauty team, will feature over 20 K-Beauty brands and is expected to attract approximately 5,000 \uc18c\ube44\uc790 and creators.<\/p>\n

Through this pop-up, Memebox will showcase its global beauty \uc81c\ud488, Nooni and Kaja, offering \ubd81\ubbf8 \uc18c\ube44\uc790 the opportunity to directly \uacbd\ud5d8 the \uc81c\ud488. This initiative is expected to be a crucial step in raising brand \uc778\uc9c0\ub3c4 and strengthening \uc2dc\uc7a5 \uacbd\uc7c1\ub825.<\/p>\n

Nooni's Strategy: Captivating Gen Z and Millennials with Lip Oil<\/h2>\n

Memebox's Nooni will operate a dedicated brand \uacbd\ud5d8 zone centered on its 'Lip Oil,' a hero \uc81c\ud488 that has achieved over 100 million \ub204\uc801 \uc870\ud68c\uc218 on \ubd81\ubbf8 TikTok and ranked No. 1 in the lip category on Amazon. Nooni Lip Oil is gaining significant popularity among local Gen Z and Millennials, elevating K-Beauty's \uc704\uc0c1.<\/p>\n

The \ud589\uc0ac will feature various activities, including \uc2e4\uc2dc\uac04 streaming and makeup shows. Through these, Nooni aims to \uc801\uadf9\uc801 engage global Gen Z and Millennials, effectively communicate \uc81c\ud488 \ud2b9\uc7a5\uc810, and build brand loyalty.<\/p>\n

Kaja Differentiates with 'Beauty Bento' and 'Wink Stamp'<\/h2>\n

Kaja, another \ucc38\uc5ec \ube0c\ub79c\ub4dc, will showcase a unique \uc81c\ud488 lineup including the bento-box-inspired eyeshadow 'Beauty Bento' and the stamp-type blush 'Wink Stamp.' Its intuitive \uc81c\ud488 formats and distinctive designs are set to highlight Kaja's unique brand identity and \ud2b9\uc7a5\uc810.<\/p>\n

Notably, Kaja was co-developed with global beauty retailer Sephora, already enjoying \ub192\uc740 \uc778\uc9c0\ub3c4 in the global \uc2dc\uc7a5. Through its \ucc38\uc5ec in this pop-up \ud589\uc0ac, Kaja plans to further solidify its \ubd81\ubbf8 \uc2dc\uc7a5 \uc785\uc9c0 and attract \uc2e0\uaddc \uace0\uac1d\uce35.<\/p>\n

Building on Past Success to Accelerate North American Expansion<\/h2>\n

Memebox achieved significant \uc131\uacf5 at the first TikTok Shop K-Beauty \ud589\uc0ac held in Los Angeles last year, where Nooni's \ucc38\uc5ec led to a more than twofold increase in TikTok Shop transaction volume compared to the previous month. That \ud589\uc0ac attracted approximately 2,500 \uc18c\ube44\uc790, and related hashtag content garnered over 11.2 million \ub204\uc801 \uc870\ud68c\uc218, demonstrating strong interest.<\/p>\n

Building on this \uc131\uacf5, Memebox plans to continue its \ud655\uc7a5 into US offline retail and its content commerce-based strategy for the \ubd81\ubbf8 \uc2dc\uc7a5 in the second half of this year. Amid explosive \uc131\uc7a5\uc138, with the US K-Beauty \uc2dc\uc7a5 and K-Beauty transaction volume on TikTok Shop growing by 37% and 132% year-over-year, respectively, Memebox is expected to further strengthen its brand \uacbd\uc7c1\ub825 as a K-Beauty \uae30\uc5c5 in the \ubd81\ubbf8 \uc2dc\uc7a5 through this pop-up \ud589\uc0ac.<\/p>\n

\n
\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
North American(\ubd81\ubbf8), presence(\uc785\uc9c0), Pop-up(\ud589\uc0ac), market(\uc2dc\uc7a5), strategy(\uc804\ub7b5), expansion(\ud655\uc7a5), participating(\ucc38\uc5ec), consumers(\uc18c\ube44\uc790), large-scale(\ub300\uaddc\ubaa8), products(\uc81c\ud488), experience(\uacbd\ud5d8), awareness(\uc778\uc9c0\ub3c4), competitiveness(\uacbd\uc7c1\ub825), cumulative views(\ub204\uc801 \uc870\ud68c\uc218), status(\uc704\uc0c1), real-time(\uc2e4\uc2dc\uac04), actively(\uc801\uadf9\uc801), features(\ud2b9\uc7a5\uc810), success(\uc131\uacf5), new(\uc2e0\uaddc), customers(\uace0\uac1d\uce35), growth(\uc131\uc7a5\uc138), company(\uae30\uc5c5)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Memebox to Boost \ubd81\ubbf8 \uc785\uc9c0 at TikTok Shop K-Beauty Pop-up \ud589\uc0ac with Nooni and Kaja Global beauty company Memebox (MBX)…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/06\/fab260604002_01.jpg","footnotes":""},"categories":[4],"tags":[893,1429,1433,1430,1432,1039,1043,1040,1431,760],"class_list":["post-830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-k","tag-mbx","tag-1433","tag-1430","tag-1432","tag-1039","tag-1043","tag-1040","tag-1431","tag-760"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/830\/revisions\/831"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}