{"id":836,"date":"2026-06-06T14:27:00","date_gmt":"2026-06-06T14:27:00","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260605003-enkr\/"},"modified":"2026-06-06T14:27:00","modified_gmt":"2026-06-06T14:27:00","slug":"fab260605003-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260605003-enkr\/","title":{"rendered":"LANEIGE Opens First Global Flagship Store, ‘LANEIGE Seoul,’ in Myeongdong"},"content":{"rendered":"
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LANEIGE Opens First Global Flagship Store, 'LANEIGE Seoul,' in Myeongdong<\/div>\n

Global beauty brand LANEIGE has officially opened 'LANEIGE Seoul,' its \ucd5c\ucd08 global flagship \uacf5\uac04, in Myeongdong. This new \uacf5\uac04 offers an immersive \uacbd\ud5d8 of LANEIGE's brand philosophy, 'OPEN TO WONDER,' and its \ucca8\ub2e8 beauty \uae30\uc220, providing \ubc29\ubb38\uac1d with unique hyper-personalized skincare solutions.<\/p>\n

LANEIGE's Vision Embodied in Its First Global Flagship Store<\/h2>\n

With the opening of 'LANEIGE Seoul' in Myeongdong, LANEIGE is expanding its brand \uc9c0\ud3c9. More than just a retail \uacf5\uac04, this \uacf5\uac04 allows \uace0\uac1d to directly \uacbd\ud5d8 LANEIGE's beauty science-driven \uc5f0\uad6c \uacb0\uacfc\ubb3c and innovative \uae30\uc220. It embodies the brand's \ud3ec\ubd80 to strengthen its global \uc704\uc0c1 and lead \ubbf8\ub798 beauty trends as a \uc120\ub450 in K-Beauty.<\/p>\n

'LANEIGE Seoul' offers \ubc29\ubb38\uac1d hyper-personalized beauty services and customized products, leveraging various \ucca8\ub2e8 \uae30\uc220. This offering is the culmination of LANEIGE's extensive skincare \uc5f0\uad6c \uc5ed\ub7c9 combined with the latest beauty innovations, aiming to provide \ucd5c\uc801 solutions that reflect each \uace0\uac1d's unique skin \ud2b9\uc131 and \ucde8\ud5a5. The flagship \uacf5\uac04 is set to become a symbolic \uacf5\uac04 clearly demonstrating LANEIGE's \uace0\uac1d-centric \uac00\uce58.<\/p>\n

Bespoke Services Tailored to Your Taste and Skin<\/h2>\n

At 'LANEIGE Seoul,' \uace0\uac1d can discover unique bespoke services designed to express their \uac1c\uc131. A prime example is the 'Bespoke Lip Sleeping Mask Swirl,' which offers an \uacbd\ud5d8 inspired by an ice cream bar. Here, \uace0\uac1d can \uc870\ud569 various scents to create their own \uac1c\uc778 Lip Sleeping Mask. Utilizing temperature \uc81c\uc5b4 \uae30\uc220 and precise nozzle engineering, \ubc29\ubb38\uac1d can choose from up to 45 \uc870\ud569, providing a fresh way to enjoy LANEIGE's global best-seller.<\/p>\n

Additionally, the 'Bespoke Neo' service adds custom \uae30\ub2a5 to LANEIGE's best-selling cushions. Based on 150 color data points, a one-on-one color \ubd84\uc11d helps \uace0\uac1d find their ideal cushion shade. Amorepacific's \ud2b9\ud5c8 \uc81c\uc870 robot then instantly produces the customized product \ud604\uc7a5. This ensures \uace0\uac1d receive a \uacb0\uacfc\ubb3c perfectly matched to their skin tone immediately, maximizing \ub9cc\uc871\ub3c4 with personalized beauty.<\/p>\n

Hyper-Personalized Skincare Perfected with AI Skin Analysis<\/h2>\n

Another \ud575\uc2ec bespoke service at 'LANEIGE Seoul' is 'Bespoke Cream Skin,' which precisely diagnoses a \uace0\uac1d's skin \uc0c1\ud0dc using AI-\uae30\ubc18 \ubd84\uc11d \uae30\uc220. It then proposes the most suitable customized solution from 25 \uc870\ud569, allowing \uace0\uac1d to \uacbd\ud5d8 a personalized skincare product produced \ud604\uc7a5 in approximately 20 minutes. This demonstrates LANEIGE's \uae30\uc220 prowess in providing fast and accurate customized care tailored to the busy lifestyles of \ud604\ub300\uc778.<\/p>\n

Choi Pil-kyung, \ubd80\uc0ac\uc7a5 of Amorepacific's LANEIGE Unit, emphasized, "LANEIGE Seoul is more than just a store; it's a \uacf5\uac04 that embodies LANEIGE's \ube44\uc804 for the \ubbf8\ub798 of beauty, \uae30\uc220, and design." He added, "\ubc29\ubb38\uac1d will discover new \uacbd\ud5d8 with every visit and find unique products tailored for each \uac1c\uc778 \uace0\uac1d." Following a \uc0ac\uc804 opening period for global \uace0\uac1d, 'LANEIGE Seoul,' located at 8 Myeongdong 8-gil, Jung-gu, Seoul, officially commenced operations on the 5th. All bespoke services can be pre-booked through the \uacf5\uc2dd LANEIGE website.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
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English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LANEIGE Opens First Global Flagship Store, 'LANEIGE Seoul,' in Myeongdong Global beauty brand LANEIGE has officially opened 'LANEIGE Seoul,' its…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/06\/fab260605003_01.jpg","footnotes":""},"categories":[4],"tags":[893,1450,1451,1453,1455,1215,1454,1452],"class_list":["post-836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-k","tag-1450","tag-1451","tag-1453","tag-1455","tag-1215","tag-1454","tag-1452"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/836\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/836\/revisions\/837"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}