{"id":838,"date":"2026-06-06T14:27:16","date_gmt":"2026-06-06T14:27:16","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fod260602003-enkr\/"},"modified":"2026-06-06T14:27:16","modified_gmt":"2026-06-06T14:27:16","slug":"fod260602003-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fod260602003-enkr\/","title":{"rendered":"\ud55c\uc2dd\uc9c4\ud765\uc6d0 Seminar Explores Hansik’s Global \uacbd\uc7c1\ub825, Driven by \ud55c\ub958"},"content":{"rendered":"
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\ud55c\uc2dd\uc9c4\ud765\uc6d0 Seminar Explores Hansik's Global \uacbd\uc7c1\ub825, Driven by \ud55c\ub958<\/div>\n

The \ub18d\ub9bc\ucd95\uc0b0\uc2dd\ud488\ubd80 and the \ud55c\uc2dd\uc9c4\ud765\uc6d0 recently successfully hosted their first \ud55c\uc2dd Seminar in Seoul, themed 'Hansik Through the Eyes of the \uc138\uacc4\uc778.' This seminar aimed to assess the \ud604\uc8fc\uc18c and \ubcf4\uc644\uc810 of \ud55c\uc2dd amidst the global spread of \ud55c\ub958, re-evaluating its \uacbd\uc7c1\ub825 from an international \uc2dc\uac01. It is considered a significant step towards the \uc138\uacc4\ud654 of Korean cuisine.<\/p>\n

Diagnosing the Present and Future of Hansik Globalization<\/h2>\n

The Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the \ud55c\uc2dd\uc9c4\ud765\uc6d0 successfully concluded their first \ud55c\uc2dd Seminar, titled 'Hansik Through the \uc138\uacc4\uc778 \uc2dc\uac01,' on May 29 at Hansik \ubb38\ud654 Space Eeum in Jongno-gu, Seoul. The seminar was designed to \uac1d\uad00\uc801ly assess \ud55c\uc2dd's global \uc704\uc0c1, identify \ubcf4\uc644\uc810, and re-evaluate its \uacbd\uc7c1\ub825 from an international perspective.<\/p>\n

A primary \ubaa9\ud45c of the seminar was to understand \ud55c\uc2dd's current position, as it increasingly permeates \uc77c\uc0c1\uc0dd\ud65c worldwide under the influence of \ud55c\ub958, and to explore concrete \uc804\ub7b5 for its sustained growth. This gathering served as a platform to discuss how \ud55c\uc2dd can move beyond being a mere trend and firmly establish itself within global \uc2dd\ubb38\ud654.<\/p>\n

Building Hansik's Image and Expanding Consumption Through Hallyu<\/h2>\n

In the first \ubc1c\ud45c, Professor Hong Seok-kyeong from \uc11c\uc6b8\ub300\ud559\uad50's \uc5b8\ub860\uc815\ubcf4\ud559\uacfc delivered a \uac15\uc5f0 on '\ud55c\ub958 and \ud55c\uc2dd in the World.' Professor Hong provided an in-depth analysis of how \ud55c\uc2dd has naturally integrated into \uc77c\uc0c1\uc0dd\ud65c worldwide amid the global spread of \ud55c\ub958. She meticulously traced the \uacfc\uc815 by which positive images of \ud55c\uc2dd, cultivated through media, translate into actual \uc18c\ube44, and suggested \ubc29\ud5a5 for future image-building for Korean cuisine.<\/p>\n

Her \ubc1c\ud45c highlighted \ud55c\ub958's pivotal \uc5ed\ud560 in elevating \ud55c\uc2dd's global \uc778\uc9c0\ub3c4, emphasizing the \uc911\uc694\uc131 of media and \ubb38\ud654 content in formulating future \ud55c\uc2dd \uc138\uacc4\ud654 \uc804\ub7b5. Professor Hong's \ud1b5\ucc30 offered a promising outlook on \ud55c\uc2dd's \uac00\ub2a5\uc131 for \uc131\uacf5\uc801 international expansion by leveraging the Korean Wave.<\/p>\n

Changes in Hansik Perception and Localization Strategies in the European Market<\/h2>\n

The second speaker was Kim Tae-yeon, \ub300\ud45c of the Kimchi and \ud55c\uc2dd \ubb38\ud654 \uad50\uc721 Institute in the Netherlands, who \ubc1c\ud45ced on '\ubcc0\ud654 in \ud55c\uc2dd \uc778\uc2dd in Europe: Centered on \uad50\uc721 \uacbd\ud5d8.' Based on her direct \ud604\uc9c0 \uacbd\ud5d8s in local \uad50\uc721 \ud604\uc7a5s in the Netherlands, Ms. Kim vividly conveyed the evolving \uc120\ud638\ub3c4 for \ud55c\uc2dd among \uc678\uad6d\uc778 consumers. Her \ubc1c\ud45c brought to life the growing \uad00\uc2ec in Korean cuisine within the European \uc2dc\uc7a5.<\/p>\n

Ms. Kim also emphasized the \uc911\uc694\uc131 of tailored \ud604\uc9c0\ud654 \uc804\ub7b5 and \ubb38\ud654 \uad50\uc721, which consider the unique \ud2b9\uc131 of the European \uc2dc\uc7a5, garnering an enthusiastic \ubc18\uc751 from attendees. She underscored that a \uc804\ub7b5\uc801 approach grounded in an \uc774\ud574 of \ud604\uc9c0 \ubb38\ud654 is crucial for \ud55c\uc2dd's \uc9c4\ucd9c in Europe, highlighting the \ud544\uc694\uc131 for \uc18c\ud1b5 beyond mere culinary introduction.<\/p>\n

The Future of K-Food: Capturing Global Hearts<\/h2>\n

Following the \uc8fc\uc694 \ubc1c\ud45cs, a lively \uc9c8\uc758\uc751\ub2f5 took place between the speakers and the attendees. Participants \uc801\uadf9\uc801ly posed questions regarding sustainable \uc138\uacc4\ud654 \ubc1c\uc804 \uc804\ub7b5 for \ud55c\uc2dd and diverse content dissemination approaches, demonstrating a keen \uad00\uc2ec in its \uc138\uacc4\ud654. This reflected the \ub300\uc911's high \uae30\ub300\uac10 for Korean cuisine.<\/p>\n

Lee Kyu-min, \uc774\uc0ac\uc7a5 of the \ud55c\uc2dd\uc9c4\ud765\uc6d0, remarked that the seminar was 'a meaningful occasion to \uac1d\uad00\uc801ly re-examine \ud55c\uc2dd from a \uc138\uacc4\uc778 \uc2dc\uac01 and explore \ubc29\ud5a5 for expanding \uacbd\uc7c1\ub825 \ud55c\uc2dd content worldwide.' \uc774\uc0ac\uc7a5 Lee expressed a strong \uc758\uc9c0 to \ud55c\uc2dd's \ubbf8\ub798, stating that the KFPI would continue to foster platforms for \uc804\ub7b5\uc801 \ub17c\uc758 to ensure \ud55c\uc2dd firmly \uad6c\ucd95 itself as a unique K-Food brand in the \uc138\uacc4 \uc2dc\uc7a5.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
Korean Food Promotion Institute(\ud55c\uc2dd\uc9c4\ud765\uc6d0),Hansik(\ud55c\uc2dd),competitiveness(\uacbd\uc7c1\ub825),Hallyu(\ud55c\ub958),daily life(\uc77c\uc0c1\uc0dd\ud65c),Ministry of Agriculture, Food and Rural Affairs(\ub18d\ub9bc\ucd95\uc0b0\uc2dd\ud488\ubd80),the World(\uc138\uacc4\uc778),perspective(\uc2dc\uac01),current status(\ud604\uc8fc\uc18c),areas for improvement(\ubcf4\uc644\uc810),spread(\ud655\uc0b0),globalization(\uc138\uacc4\ud654),objectively(\uac1d\uad00\uc801),standing(\uc704\uc0c1),culture(\ubb38\ud654),goal(\ubaa9\ud45c),strategies(\uc804\ub7b5),food culture(\uc2dd\ubb38\ud654),presentation(\ubc1c\ud45c),Professor(\uad50\uc218),Seoul National University(\uc11c\uc6b8\ub300\ud559\uad50),Department of Communication(\uc5b8\ub860\uc815\ubcf4\ud559\uacfc),talk(\uac15\uc5f0),process(\uacfc\uc815),consumption(\uc18c\ube44),directions(\ubc29\ud5a5),role(\uc5ed\ud560),recognition(\uc778\uc9c0\ub3c4),importance(\uc911\uc694\uc131),insights(\ud1b5\ucc30),potential(\uac00\ub2a5\uc131),successful(\uc131\uacf5\uc801),CEO(\ub300\ud45c),changes(\ubcc0\ud654),perception(\uc778\uc2dd),education(\uad50\uc721),experiences(\uacbd\ud5d8),local(\ud604\uc9c0),settings(\ud604\uc7a5),preferences(\uc120\ud638\ub3c4),European consumers(\uc678\uad6d\uc778),interest(\uad00\uc2ec),market(\uc2dc\uc7a5),localization(\ud604\uc9c0\ud654),characteristics(\ud2b9\uc131),response(\ubc18\uc751),strategic(\uc804\ub7b5\uc801),understanding(\uc774\ud574),expansion(\uc9c4\ucd9c),need(\ud544\uc694\uc131),communication(\uc18c\ud1b5),main(\uc8fc\uc694),question-and-answer session(\uc9c8\uc758\uc751\ub2f5),actively(\uc801\uadf9\uc801),development(\ubc1c\uc804),public(\ub300\uc911),expectations(\uae30\ub300\uac10),Chairman(\uc774\uc0ac\uc7a5),commitment(\uc758\uc9c0),future(\ubbf8\ub798),discussions(\ub17c\uc758),establish(\uad6c\ucd95),world(\uc138\uacc4)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\ud55c\uc2dd\uc9c4\ud765\uc6d0 Seminar Explores Hansik's Global \uacbd\uc7c1\ub825, Driven by \ud55c\ub958 The \ub18d\ub9bc\ucd95\uc0b0\uc2dd\ud488\ubd80 and the \ud55c\uc2dd\uc9c4\ud765\uc6d0 recently successfully hosted their first \ud55c\uc2dd…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/06\/fod260602003_01.jpg","footnotes":""},"categories":[3],"tags":[1240,1457,845,1456,841],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-k","tag-1457","tag-845","tag-1456","tag-841"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":839,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/838\/revisions\/839"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}