{"id":906,"date":"2026-06-18T13:33:51","date_gmt":"2026-06-18T13:33:51","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260618001-enkr\/"},"modified":"2026-06-18T13:33:51","modified_gmt":"2026-06-18T13:33:51","slug":"fab260618001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en-ko\/fab260618001-enkr\/","title":{"rendered":"KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c Reveals ‘\uc7ac\ubc1c\uacac \uc18c\ube44’ as Emerging Trend"},"content":{"rendered":"
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KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c Reveals '\uc7ac\ubc1c\uacac \uc18c\ube44' as Emerging Trend<\/div>\n

A recent big data \ubd84\uc11d reveals a burgeoning \ud2b8\ub80c\ub4dc termed "\uc7ac\ubc1c\uacac \uc18c\ube44," where \uc18c\ube44\uc790 are finding new \uac00\uce58 and \uc758\ubbf8 in familiar \uc81c\ud488 and \uacbd\ud5d8 rather than constantly seeking out new ones. This \ud604\uc0c1, spanning content, food, and fashion \uc0b0\uc5c5, has been identified as a structural \ud2b8\ub80c\ub4dc by the KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c. Through a deep dive into online big data across four key areas\u2014retro consumption, surging content, personalized recipes, and vintage fashion\u2014the Institute observed a consistent pattern of \uc18c\ube44\uc790 reinterpreting existing \uac00\uce58 and imbuing them with fresh significance.<\/p>\n

Consumers Drive Rise of 'Rediscovery Consumption' Trend<\/h2>\n

KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c, a subsidiary of comprehensive communications group KPR, has identified the widespread emergence of "\uc7ac\ubc1c\uacac \uc18c\ube44" through recent big data \ubd84\uc11d. This \ud2b8\ub80c\ub4dc sees \uc18c\ube44\uc790 finding new \uc758\ubbf8 in familiar items. The \uc5f0\uad6c, which conducted an in-depth \ubd84\uc11d of online data across four key domains\u2014retro consumption, surging content, personalized recipes, and vintage fashion\u2014reveals a cross-industry \ud604\uc0c1 where \uc18c\ube44\uc790 are reinterpreting past content, \uc81c\ud488, and styles, assigning them new personal \uac00\uce58.<\/p>\n

While traditionally brands proposed new \uc81c\ud488 and \uc18c\ube44\uc790 accepted them, \uc18c\ube44\uc790 are now actively discovering and creating new \uc758\ubbf8 themselves. This represents a \ubb38\ud654\uc801 \ud604\uc0c1 beyond mere \uc18c\ube44, significantly impacting brand \uae30\ud68d and marketing \uc804\ub7b5. KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c defines this \ubcc0\ud654 as "\uc7ac\ubc1c\uacac \uc18c\ube44," analyzing it as a structural \ud2b8\ub80c\ub4dc spanning across all \uc0b0\uc5c5.<\/p>\n

Retro Consumption Evolves from Aesthetics to Emotion<\/h2>\n

\uc5b8\uae09\ub7c9 related to "retro \uac10\uc131" surged by approximately 44.6% in just two years, increasing from 126,689 instances between June 2023 and May 2024 to 183,168 instances between June 2025 and May 2026. Alongside this \uc591\uc801 \uc131\uc7a5, a \uc9c8\uc801\uc778 \ubcc0\ud654 in retro \uc18c\ube44 is also noteworthy. From 2023 to 2024, keywords predominantly focused on directly recreating past aesthetics and ambiance, such as 'vintage,' 'style,' 'LP,' and 'analog.'<\/p>\n

However, in the 2025-2026 period, \uac10\uc815 \uc911\uc2ec keywords like 'comfort,' 'empathy,' 'warmth,' 'romance,' and 'childhood' became prominent. This indicates that retro \uc18c\ube44 is evolving beyond mere imitation of past styles into "\uc815\uc11c\uc801 \uc7ac\ubc1c\uacac \uc18c\ube44," where \uc18c\ube44\uc790 seek to re-experience past \ud5a5\uc218 and \uac10\uc815 within a contemporary context. \uc18c\ube44\uc790 are finding \uc2ec\ub9ac\uc801\uc778 \uc548\uc815\uac10 and warm connections in familiar things, reinterpreting past \ucd94\uc5b5 into their current lives.<\/p>\n

Consumer Participation Reshapes Food Market and Brand Strategy<\/h2>\n

The "\uc7ac\ubc1c\uacac \uc18c\ube44" \ud604\uc0c1, driven by \uc18c\ube44\uc790, is also notably evident in the \uc2dd\ud488 \uc2dc\uc7a5. \uc5b8\uae09\ub7c9 related to "my own \uc870\ub9ac\ubc95" increased by 19% \uc804\ub144 \ub3d9\uae30 \ub300\ube44 to 119,270 instances, with keywords such as '\ubc1c\uacac,' '\ub3c4\uc804,' 'know-how,' '\uacf5\uc720,' and 'taste' actively emerging. This demonstrates that \uc18c\ube44\uc790 are moving beyond following conventional \uc870\ub9ac\ubc95 provided by manufacturers, instead enjoying the \uacfc\uc815 of creating and sharing their unique \uc870\ud569 and cooking methods, perceiving this as a new \uc18c\ube44 \uacbd\ud5d8.<\/p>\n

This \ud2b8\ub80c\ub4dc is bringing about \ud601\uc2e0\uc801\uc778 \ubcc0\ud654 in brand \uc81c\ud488 \uae30\ud68d. There's a growing number of cases where unique \uc870\ud569 and \uc870\ub9ac\ubc95 voluntarily created by \uc18c\ube44\uc790 online lead to the \uc2e0\uc81c\ud488 \ucd9c\uc2dc. The "modisumer" (modify + consumer) culture is firmly establishing itself as a new \uc81c\ud488 \uae30\ud68d paradigm in the \uc2dd\ud488 \uc2dc\uc7a5. Shin Myung-hee, Director of KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c, emphasized that "the common thread identified in this \ubd84\uc11d is that \uc18c\ube44\uc790 have become the starting point of rediscovery." She further noted that the \uc0b0\uc5c5 structure is shifting, with brands now connecting the new \uc758\ubbf8 assigned by \uc18c\ube44\uc790 to their \uc81c\ud488 and marketing efforts.<\/p>\n

Director Shin also added that, alongside accumulating new \uc790\uc0b0, \uc804\ub7b5 to reinterpret \uae30\uc874 \uc790\uc0b0\u2014such as bestsellers, brand heritage, and past campaigns\u2014to align with current \uc18c\ube44 contexts are more crucial than ever. This implies that brands must respond flexibly to evolving \uc18c\ube44\uc790 \uc695\uad6c and reposition existing \uac00\uce58 in novel ways.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
KPR Insight Institute(KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c), rediscovery consumption(\uc7ac\ubc1c\uacac \uc18c\ube44), trend(\ud2b8\ub80c\ub4dc), consumers(\uc18c\ube44\uc790), value(\uac00\uce58), meaning(\uc758\ubbf8), phenomenon(\ud604\uc0c1), industries(\uc0b0\uc5c5), analysis(\ubd84\uc11d), products(\uc81c\ud488), experiences(\uacbd\ud5d8), research(\uc5f0\uad6c), cultural shift(\ubb38\ud654\uc801 \ud604\uc0c1), consumption(\uc18c\ube44), planning(\uae30\ud68d), strategies(\uc804\ub7b5), change(\ubcc0\ud654), Mentions(\uc5b8\uae09\ub7c9), sensibility(\uac10\uc131), quantitative growth(\uc591\uc801 \uc131\uc7a5), qualitative shift(\uc9c8\uc801\uc778 \ubcc0\ud654), emotion-centric(\uac10\uc815 \uc911\uc2ec), emotional rediscovery consumption(\uc815\uc11c\uc801 \uc7ac\ubc1c\uacac \uc18c\ube44), nostalgia(\ud5a5\uc218), feelings(\uac10\uc815), psychological stability(\uc2ec\ub9ac\uc801\uc778 \uc548\uc815\uac10), memories(\ucd94\uc5b5), food market(\uc2dd\ud488 \uc2dc\uc7a5), recipe(\uc870\ub9ac\ubc95), year-over-year(\uc804\ub144 \ub3d9\uae30 \ub300\ube44), discovery(\ubc1c\uacac), challenge(\ub3c4\uc804), sharing(\uacf5\uc720), process(\uacfc\uc815), combinations(\uc870\ud569), consumption experience(\uc18c\ube44 \uacbd\ud5d8), innovative changes(\ud601\uc2e0\uc801\uc778 \ubcc0\ud654), new products(\uc2e0\uc81c\ud488 \ucd9c\uc2dc), assets(\uc790\uc0b0), existing(\uae30\uc874), consumer desires(\uc18c\ube44\uc790 \uc695\uad6c)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

KPR \uc778\uc0ac\uc774\ud2b8\uc5f0\uad6c\uc18c Reveals '\uc7ac\ubc1c\uacac \uc18c\ube44' as Emerging Trend A recent big data \ubd84\uc11d reveals a burgeoning \ud2b8\ub80c\ub4dc termed "\uc7ac\ubc1c\uacac \uc18c\ube44,"…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/ko\/wp-content\/uploads\/sites\/2\/2026\/06\/fab260618001_01-scaled.jpg","footnotes":""},"categories":[4],"tags":[1600,1602,1603,1608,1606,1601,1604,1605,1599,1607],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-kpr","tag-1602","tag-1603","tag-1608","tag-1606","tag-1601","tag-1604","tag-1605","tag-1599","tag-1607"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"predecessor-version":[{"id":907,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/posts\/906\/revisions\/907"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}