Global beauty brand LANEIGE has officially opened 'LANEIGE Seoul,' its first global flagship store, in Myeongdong. This new space offers an immersive experience of LANEIGE's brand philosophy, 'OPEN TO WONDER,' and its advanced beauty technology, providing visitors with unique hyper-personalized skincare solutions.
LANEIGE's Vision Embodied in Its First Global Flagship Store
With the opening of 'LANEIGE Seoul' in Myeongdong, LANEIGE is expanding its brand horizons. More than just a retail space, this store allows customers to directly experience LANEIGE's beauty science-driven R&D achievements and innovative technologies. It embodies the brand's ambition to strengthen its global standing and lead future beauty trends as a pioneer in K-Beauty.
'LANEIGE Seoul' offers visitors hyper-personalized beauty services and customized products, leveraging various cutting-edge technologies. This offering is the culmination of LANEIGE's extensive skincare research capabilities combined with the latest beauty innovations, aiming to provide optimal solutions that reflect each customer's unique skin characteristics and preferences. The flagship store is set to become a symbolic space clearly demonstrating LANEIGE's customer-centric values.
Bespoke Services Tailored to Your Taste and Skin
At 'LANEIGE Seoul,' customers can discover unique bespoke services designed to express their individuality. A prime example is the 'Bespoke Lip Sleeping Mask Swirl,' which offers an experience inspired by an ice cream bar. Here, customers can combine various scents to create their own personalized Lip Sleeping Mask. Utilizing temperature control technology and precise nozzle engineering, visitors can choose from up to 45 combinations, providing a fresh way to enjoy LANEIGE's global best-seller.
Additionally, the 'Bespoke Neo' service adds custom features to LANEIGE's best-selling cushions. Based on 150 color data points, a one-on-one color analysis helps customers find their ideal cushion shade. Amorepacific's patented manufacturing robot then instantly produces the customized product on-site. This ensures customers receive a product perfectly matched to their skin tone immediately, maximizing satisfaction with personalized beauty.
Hyper-Personalized Skincare Perfected with AI Skin Analysis
Another key bespoke service at 'LANEIGE Seoul' is 'Bespoke Cream Skin,' which precisely diagnoses a customer's skin condition using AI-based analysis technology. It then proposes the most suitable customized solution from 25 combinations, allowing customers to experience a personalized skincare product produced on-site in approximately 20 minutes. This demonstrates LANEIGE's technological prowess in providing fast and accurate customized care tailored to the busy lifestyles of modern individuals.
Choi Pil-kyung, Vice President of Amorepacific's LANEIGE Unit, emphasized, "LANEIGE Seoul is more than just a store; it's a space that embodies LANEIGE's vision for the future of beauty, technology, and design." He added, "Visitors will discover new experiences with every visit and find unique products tailored for each individual customer." Following a pre-opening period for global customers, 'LANEIGE Seoul,' located at 8 Myeongdong 8-gil, Jung-gu, Seoul, officially commenced operations on the 5th. All bespoke services can be pre-booked through the official LANEIGE website.
