Amorepacific’s derma brand Ilyoon is set to launch a special collaboration set with the global character Monchhichi. This collaboration aims to enhance the collectible value of Ilyoon’s best-selling products by featuring adorable Monchhichi characters. A distinctive aspect of this collection is its concept, dubbed the ‘Fresh Hydration Spring Picnic Expedition’.
Ilyoon X Monchhichi Unveil ‘Fresh Hydration Spring Picnic Expedition’ Special Set
Ilyoon has partnered with the global character Monchhichi to unveil a K-derma brand collaboration special set. This collection includes large-capacity versions of Ilyoon’s best-selling products, along with cute Monchhichi goods, drawing consumers’ attention.
This special set was created based on the ‘Fresh Hydration Spring Picnic Expedition’ concept. It embodies the intention to offer not only product practicality but also collectible value through goods featuring the Monchhichi character.
The collaboration products are from Ilyoon’s main lineup and are expected to provide a unique user experience combined with the Monchhichi character.
Configuration and Features of Best-Selling Products
The ‘Ilyoon Ceramide Ato Concentrate Cream’ special set is popular for its effect of improving the skin barrier by 95%. This cream can be used for both body hydration and as a facial barrier cream, and it comes in a 2-pack of 150ml each, along with a Monchhichi hand mirror goodie.
The ‘Ceramide Ato Lotion’ is an excellent product known for its 100-hour long-lasting hydration and its effectiveness in soothing sensitive skin. This lotion is offered in a large 600ml size and comes with a Monchhichi pouch goodie.
The ‘Ceramide Ato Top-to-Toe Wash’ is a low-irritant, mildly acidic wash that can cleanse from head to toe. Its pH level is similar to that of healthy skin, minimizing irritation during washing and helping maintain the skin’s natural healthy state. It includes a 500ml main product and a 500ml refill, along with Monchhichi illustration stickers as a goodie.
The ‘Fresh Moisture Scrub Wash’ is a body wash that helps make skin smooth and moisturized with Vitamin C ingredients. It contains finely ground walnut shell powder and grape seed powder to gently remove dead skin cells, while plant-derived oil components keep the skin hydrated even after washing. This product comes in a 2-pack of 400ml each, and includes Monchhichi photo stickers as a goodie.
Launch Schedule and Special Promotions
The Ilyoon Monchhichi Lotion special set was exclusively pre-released on Ilyoon’s official mall on March 27. At that time, a first-come, first-served event for a ‘Cherry Blossom Monchhichi Pouch’ was also held.
Starting April 1, all Ilyoon X Monchhichi special sets will be available at Olive Young’s online and offline stores. Various events, including the giveaway of a ‘Monchhichi Picnic Table’, are scheduled for Olive Young’s online mall and the ‘Yojum Olive Young Live’ broadcast.
Furthermore, a special promotion will be held during the online special exhibition, running until April 5, where the top 1,000 customers with the highest purchases will receive a picnic table goodie.
Through this collaboration with Monchhichi, Ilyoon has infused its best-selling products with a unique character aesthetic. Consumers can look forward to finding this special collection across various sales channels. The products, packaged with adorable Monchhichi goodies, are anticipated to provide a special hydrating experience for the spring season.
