Hair brand Vodana has unveiled a new product, ‘Ritual 3X Bonding Treatment,’ designed for simultaneous scalp and hair management. This product is drawing attention as a dual solution that combines scalp cooling and soothing care with damaged hair management. Notably, it demonstrated significant consumer interest by ranking first during its exclusive pre-launch on Musinsa.
Dual Solution for Scalp Soothing and Damaged Hair Care
Vodana has newly launched ‘Ritual 3X Bonding Treatment,’ a product designed to care for both the scalp and hair. This treatment offers a dual solution, simultaneously providing scalp cooling and soothing care along with damaged hair management. Immediately after use, its cooling effect lowers scalp temperature by 4.2℃, helping to soothe scalps irritated by heat.
The treatment is formulated without silicone components, ensuring it can be used on the scalp without burden. The brand stated that it has completed functional reporting for alleviating hair loss symptoms to the Ministry of Food and Drug Safety and has also passed sensitive skin irritation tests, allowing for safe and systematic care even for delicate scalps.
Intensive Hair Management with a 3-Step Bonding System
Beyond scalp care, this product applies a ‘3-step bonding system’ for precise management of damaged hair. In the first step, triple proteins supply essential proteins to the hair. Following this, the patented ingredient ‘HAIRCLE®’ effectively tidies damaged cuticles.
In the final step, 10 types of hyaluronic acid form a moisture barrier on the hair surface. This contributes to making hair moist and healthy. Through this system, comprehensive care is provided across both the scalp and the entire hair.
High-Adhesion Formula and Refreshing Scent
The ‘Ritual 3X Bonding Treatment’ has been developed with a high-adhesion texture that applies smoothly to wet hair without dripping. It is designed to tightly adhere to hair during use, thereby more effectively delivering nourishing ingredients.
The scent features a refreshing aloe base with subtle floral notes, providing a fresh sensation to the scalp and softness to the hair. The product is launched in a 200ml size.
Exclusive Pre-Launch and Promotion on Musinsa
The new ‘Ritual 3X Bonding Treatment’ conducted an exclusive pre-launch promotion on Musinsa from March 30th to April 12th. During this period, all purchasing customers received a ‘Vodana Stage Up Volume Fixer (20ml),’ and the first 200 customers also received a ‘Vodana Glow Mini Cushion Brush’ and a shopping bag.
Additionally, an event offered 5,000 Musinsa Money to 50 participants who wrote photo reviews on Musinsa. Through a lottery, 30 individuals received a ‘Glamvibe Glow Up Brush.’ This product achieved the #1 ranking immediately after its exclusive pre-launch on Musinsa, garnering an enthusiastic response. Starting April 13th, it is also available for purchase on the official Vodana website.
Vodana’s new ‘Ritual 3X Bonding Treatment’ is expected to open new horizons in the hair care market, responding to consumers’ heightened interest in scalp and hair health. This product is poised to offer users both cooling and soothing effects along with intensive damaged hair management.
