VINI COFFEE, operated by 1879MG, is holding the ‘Cherry Blossom Rosé Wine Picnic Fair’ to celebrate the spring cherry blossom season. This promotion runs for one month, from April 1st to April 30th. It is a limited-time seasonal event combining rosé wine discounts with a grocery picnic package, drawing considerable consumer interest.
‘Cherry Blossom Rosé Wine Picnic Fair’ Held
VINI COFFEE announced that it will host the ‘Cherry Blossom Rosé Wine Picnic Fair’ from April 1st to April 30th. This promotion is designed to coincide with the cherry blossom season, combining rosé wine discounts with a grocery picnic package.
This event focuses on the increased demand for outdoor activities and picnics during spring, adopting the concept of ‘Rosé Wine Enjoyed with Cherry Blossoms.’ Beyond individual rosé wine discounts, picnic sets featuring both wine and groceries have been curated to allow consumers to experience a spring wine picnic without hassle.
Diverse Rosé Wine Lineup and Grocery Packages
A total of four types of rosé wines are included in this promotion. Notably, ‘1879 Z Masset Zero Rosé’ is a non-alcoholic rosé wine with its alcohol removed, gaining attention among consumers looking for a light and enjoyable wine.
Additionally, ‘Duo des Plages Rosé,’ ‘Linda Donna Moscato Rosé,’ and ‘Vista Alegre Rosé Port’ are included among the promotional rosé wines. Picnic sets, which combine easily enjoyable grocery packages, are also being sold.
Up to 33% Discount and SNS Verification Event
Discount configurations are offered in various ways depending on consumer choice. A ‘Single Option’ provides a 30% discount when purchasing one bottle of wine, while a ‘Double Option’ offers a 33% discount for two bottles.
Set products that include both wine and groceries are also available. The ‘Picnic Set’ offers a 30% discount on one bottle of wine plus an additional discount on the grocery package, while the ‘Party Set’ applies a 33% discount on two bottles of wine along with an additional discount on the grocery package. Furthermore, gift events based on purchase amount and an SNS event are being held, where participants can win a rosé wine through a draw by uploading photos verifying their cherry blossom picnic experience to social media.
VINI COFFEE Proposes New Beverage Culture
A VINI COFFEE representative stated that this promotion was planned to allow consumers to enjoy rosé wine, which suits the cherry blossom season, at a reasonable price. They added that through the picnic sets, which combine rosé wine with grocery packages, they aim to provide an even richer outdoor picnic experience during the spring season.
Based on a hybrid café concept where wine and coffee can be enjoyed together, VINI COFFEE is introducing various wine products and grocery packages, proposing a new beverage culture.
VINI COFFEE’s ‘Cherry Blossom Rosé Wine Picnic Fair’ is expected to be an attractive option for consumers looking to spend special time outdoors this spring. It is set to deliver a rich picnic experience with various discount benefits and events.
