As reptiles gain popularity as exotic pets, the related market is growing rapidly. However, issues concerning the reliability of pedigree and individual information have consistently been raised in reptile trading and breeding. To address these challenges, domestic startup CRETTI has introduced its AI-based reptile data platform, 'CRETTI,' setting new market standards.
Section 1
Domestic startup CRETTI has unveiled its AI-based reptile data platform, 'CRETTI'.
Recently, reptiles have gained attention as exotic pets, and the global market is growing rapidly. However, issues regarding the reliability of pedigree and individual information in trading and breeding processes remain unresolved.
Currently, most reptile transactions rely on text labels attached to individuals and photo transmissions. This leads to the possibility of missing or falsified pedigree information, making it difficult for buyers to verify the actual lineage of an individual. In particular, the difficulty in managing multi-generational pedigrees and accurately identifying inbreeding has been pointed out as a representative problem in the industry.
To solve these problems, the 'CRETTI' platform utilizes OCR (Optical Character Recognition) technology to recognize various forms of text labels used by existing breeders without modification. A key feature is that scanning a label allows immediate lookup of the individual's pedigree information in the database, without requiring separate standardization or label changes.
The individual's lineage can be verified not only through parent generations but also based on the entire connected pedigree, structurally preventing information omissions and falsifications that may occur during transactions.
CRETTI's unique Genetic Distance Algorithm is applied to analyze inbreeding. Unlike existing simple generation-count-based calculation methods (COI), this analyzes the entire pedigree structure across multiple generations to calculate a more precise inbreeding coefficient. This allows for accurate judgment even in complex kinship relationships and contributes to preventing genetic defects and health problems caused by inbreeding.
Beyond pedigree analysis, 'CRETTI' also provides AI-based individual health status analysis, breeding status determination through egg appearance and candling (internal transparent imaging) analysis, care guides, and nutrition recommendations. This enables breeders to manage individuals more scientifically and systematically.
Currently, the 'CRETTI' platform operates global services on iOS and Android platforms, with users worldwide registering individual data to form a global data network.
Lee Hyun-woo, CEO of CRETTI, stated, "The reptile market has traditionally relied on fragmented information and personal records, making trust-based transactions difficult. CRETTI aims to change the market's trust standards by building an environment where breeders can verify all connected pedigrees with data by recognizing existing labels without change."
CEO Lee added, "Based on the accumulated individual data, we plan to build an integrated ecosystem that spans from individual management to medical care and consumption, through linkage with specialized animal hospitals and the nutrition and breeding supplies industries."
'CRETTI' is currently available for free download on the Apple App Store and Google Play Store, and detailed information can be found on its official website ().
Section 2
'CRETTI' resolves the long-standing challenge of information uncertainty in the reptile market with AI technology, providing a trustworthy environment for both breeders and traders. This is expected to be a significant turning point that goes beyond a mere platform, leading to overall transparency and healthy growth in the reptile industry. It remains to be seen what positive impact the integrated ecosystem CRETTI will build will have on the exotic pet culture.
CRETTI is poised to transform the exotic pet market by fostering transparency and trust through its innovative AI-powered platform.
