K-Beauty skincare brand Miniglam has officially launched its products at Megaselect Pharmacy on Gangnam-daero, Seocho-gu, Seoul, marking a significant expansion into the healthcare retail sector. Through this partnership, Miniglam will introduce its 'Exobio-some Shot' line, aiming to provide customized skincare solutions by leveraging the specialized curation services of pharmacists. As a K-Beauty brand recognized for its quality with consecutive Seoul Awards selections, Miniglam plans to engage both local consumers and international tourists in the bustling Gangnam commercial district.
Miniglam Officially Enters Megaselect Pharmacy in Gangnam's Core Commercial District
K-Beauty skincare brand Miniglam has successfully launched its products at Megaselect Pharmacy, located on Gangnam-daero in Seocho-gu, Seoul. This prominent, large-scale pharmacy, situated on the first basement level at 445 Gangnam-daero, just a two-minute walk from Sinnonhyeon Station Exit 7, operates year-round. It offers a wide range of products, including over-the-counter medications, prescription dispensing, beauty and cosmetics, and health functional foods.
Megaselect Pharmacy distinguishes itself from traditional pharmacies by adopting an open-selection layout, encouraging customers to freely browse. A key feature is its pharmacist-led curation, where professionals recommend products tailored to individual customer needs. Given its location amidst numerous plastic surgery and dermatology clinics, the pharmacy frequently serves clients undergoing treatments. The vibrant Gangnam commercial district also draws a significant number of office workers in their 20s and 30s who prioritize beauty and self-care, as well as international tourists, making it a crucial retail hub.
'Exobio-some Shot' Line Expected to Create Synergy with Pharmacist Curation
The flagship product line Miniglam is introducing at Megaselect Pharmacy is 'Exobio-some Shot.' This series of functional ampoules features five core ingredients, including exosomes and white spicules. It comprises seven distinct products, each designed to address various skin concerns such as moisturizing, brightening, soothing, regenerating, and firming. A key aspect of this line is its 'layering method,' which encourages users to combine products based on their individual skin type and condition.
The 'Exobio-some Shot' line is anticipated to generate significant synergy with Megaselect Pharmacy's personalized curation service. Pharmacists will engage with customers to understand their specific skin concerns and then recommend the most suitable Miniglam products. This professional guidance will enable consumers to discover optimal ampoule combinations, thereby enhancing their overall skincare experience.
Two Consecutive Seoul Awards Selections Strengthen K-Beauty Brand's Position
Miniglam has demonstrated its exceptional quality and competitiveness by securing selections for the Seoul Awards in both 2025 and 2026. This recognition signifies official endorsement as a K-Beauty brand that has successfully met stringent national quality verification standards. Such credibility is crucial for building trust among consumers in the pharmacy channel, who meticulously examine product ingredients and efficacy.
Kim Gu, CEO of CraveCorp, stated, 'Megaselect Pharmacy attracts consumers who meticulously evaluate product ingredients and efficacy. We believe it is the optimal location for them to directly experience Miniglam's product philosophy: 'Minimal Steps, Maximum Glow.'' He added that this launch marks the beginning of a strategic effort to progressively expand the brand's presence within the pharmacy distribution channel, signaling long-term growth aspirations in the healthcare retail market.
