{"id":1018,"date":"2026-05-26T07:08:31","date_gmt":"2026-05-26T07:08:31","guid":{"rendered":"https:\/\/kstories.kr\/en\/fod260522002-en\/"},"modified":"2026-05-26T08:47:03","modified_gmt":"2026-05-26T08:47:03","slug":"fod260522002-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fod260522002-en\/","title":{"rendered":"WWF and Hollys Partner to Conserve Endangered Snow Leopards Through Special ‘Snow Leopard Einspanner’ Drink"},"content":{"rendered":"
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WWF and Hollys Partner to Conserve Endangered Snow Leopards Through Special 'Snow Leopard Einspanner' Drink<\/div>\n

The World Wide Fund for Nature (WWF) and lifestyle brand Hollys are launching a special collaboration to conserve the endangered snow leopard, coinciding with Biodiversity Day on May 22. This partnership introduces the 'Snow Leopard Einspanner' menu, offering consumers an easy way to participate in environmental protection in their daily lives. The initiative aims to raise awareness about the critical importance of protecting snow leopards, which are threatened by climate change, and to support sustainable conservation efforts.<\/p>\n

WWF and Hollys Launch Collaborative Campaign for Snow Leopard Conservation<\/h2>\n

The World Wide Fund for Nature (WWF) and Hollys have officially announced the launch of the 'Snow Leopard Einspanner,' a collaborative menu item aimed at conserving endangered snow leopards, in commemoration of Biodiversity Day. This partnership represents the first tangible outcome of the Snow Leopard Conservation Memorandum of Understanding (MOU) signed by both organizations last April.<\/p>\n

Hollys joins as the first F&B partner in the 'WWF Corporate Rangers' initiative, which supports WWF's activities. The company plans to widely raise awareness about the critical importance of protecting snow leopards from climate threats and human dangers. Both organizations intend to expand sustainable collaborative methods, empowering consumers to actively participate in nature conservation in their daily routines.<\/p>\n

The Threatened Reality of Snow Leopards, a Keystone Species of Alpine Ecosystems<\/h2>\n

Snow leopards are apex predators inhabiting high-altitude regions of 3,000 to 4,500 meters above sea level in Central Asia and the Himalayas. They are considered a 'keystone species,' playing a decisive role in maintaining the balance of alpine ecosystems. These animals are symbolic indicators of the health of high mountain ecosystems worldwide.<\/p>\n

However, due to habitat changes caused by the climate crisis, indiscriminate poaching, and conflicts with humans, snow leopard populations are rapidly declining, placing them at severe risk of extinction. WWF predicts that, if current trends continue, approximately 23% of snow leopard habitats in the Himalayan region will disappear by 2070, underscoring the urgent need for their protection.<\/p>\n

'Snow Leopard Einspanner' and Consumer-Driven Fundraising<\/h2>\n

The 'Snow Leopard Einspanner,' the flagship menu item of this collaboration, was designed with the footprints of a snow leopard in a snowy mountain as its motif. For every unit sold, 200 won will be accumulated as a snow leopard conservation fund. This allows consumers to contribute to vital conservation efforts for endangered snow leopards simply by enjoying a drink at Hollys.<\/p>\n

WWF and Hollys also plan to introduce additional merchandise (MD products) featuring snow leopard conservation messages. They aim to raise further funds and expand consumer participation through various initiatives, including donating a portion of MD product sales and converting discounts for personal tumbler use into donations.<\/p>\n

WWF's Science-Based Snow Leopard Conservation Efforts<\/h2>\n

Funds raised through the campaign will be directly utilized for WWF's snow leopard and alpine habitat conservation activities. WWF conducts science-based research, including population surveys and migration route pattern studies of snow leopards, and actively participates in efforts to combat poaching and illegal wildlife trade.<\/p>\n

Furthermore, WWF works to establish a foundation for harmonious coexistence between humans and nature by promoting community-involved conservation programs, installing fences to prevent livestock damage, and operating local insurance schemes. WWF-Korea stated that this collaboration will serve as a significant opportunity for consumers to experience the value of nature conservation and participate in biodiversity protection.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

WWF and Hollys Partner to Conserve Endangered Snow Leopards Through Special 'Snow Leopard Einspanner' Drink The World Wide Fund for…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/05\/fod260522002_01-scaled.jpg","footnotes":""},"categories":[6],"tags":[1350,1351,594,1348,1349,468,94,1347,1346],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-biodiversity-day","tag-endangered-species","tag-environmental-protection","tag-hollys","tag-snow-leopard","tag-social-contribution","tag-sustainability","tag-world-wide-fund-for-nature","tag-wwf"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/comments?post=1018"}],"version-history":[{"count":2,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1018\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1018\/revisions\/1026"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media?parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/categories?post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/tags?post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}