{"id":1070,"date":"2026-05-31T09:17:33","date_gmt":"2026-05-31T09:17:33","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260529002-en\/"},"modified":"2026-06-01T05:36:50","modified_gmt":"2026-06-01T05:36:50","slug":"fab260529002-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fab260529002-en\/","title":{"rendered":"MIMIBOX’s Kaja ‘Play Bento’ Wins SHAPE Skin Award, Reinforcing K-Beauty’s Global Competitiveness"},"content":{"rendered":"
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MIMIBOX's Kaja 'Play Bento' Wins SHAPE Skin Award, Reinforcing K-Beauty's Global Competitiveness<\/div>\n

Kaja's 'Play Bento,' a K-beauty makeup brand from global beauty company MIMIBOX, has been honored with the 'Best Powder Blush' award at SHAPE magazine's 2026 Skin Awards. This prestigious recognition, following a rigorous selection process by SHAPE's editorial team and skincare experts, clearly demonstrates the global appeal and innovative product strength of K-beauty.<\/p>\n

Kaja's 'Play Bento' Crowned 'Best Powder Blush' at SHAPE Skin Awards<\/h2>\n

MIMIBOX's K-beauty makeup brand Kaja's 'Play Bento' has been named the 'Best Powder Blush' winner at the 2026 Skin Awards, hosted by SHAPE magazine, a leading US health, wellness, and beauty publication. The SHAPE Skin Awards is a highly respected annual event where the editorial team and skincare experts meticulously test over 800 global beauty products for more than four weeks, ultimately selecting only 100 finalists.<\/p>\n

The award-winning 'Play Bento' is a pocket-sized sculpting trio that combines powder blush, powder highlighter, and cream bronzer stacked in a single palette. Inspired by the Japanese 'bento' lunchbox, its three-tiered design maximizes portability and ease of use. It also features mango seed butter, providing a smooth application and natural blendability.<\/p>\n

Innovative Design and Product Quality Captivate Global Consumers<\/h2>\n

SHAPE's editors highly praised 'Play Bento' for its compact design, perfect for a gym bag, and lauded its ability to add natural vibrancy and dimension to the face, with the powder applying smoothly without caking. These positive reviews underscore the practicality and superior user experience offered by Kaja products.<\/p>\n

Kaja, a K-beauty makeup brand jointly developed by MIMIBOX and global beauty retailer Sephora in 2018, has consistently introduced innovative products since its launch. Its flagship 'Beauty Bento' eyeshadow palette previously won Allure's 'Best of Beauty' award, further affirming its product quality. Kaja has expanded its brand recognition, particularly among North American Gen Z, through distinctive designs like heart-shaped packaging and stamp-type blushers.<\/p>\n

K-Beauty's Expanding Global Reach and Enhanced Stature<\/h2>\n

Kaja is actively expanding its offline distribution network, recently entering Olive Young's Pasadena store in the US. The brand is also widely available across major North American online and offline channels, including Sephora, Ulta Beauty, Target, Amazon, and Tiktok Shop, thereby enhancing its accessibility in the global market.<\/p>\n

Ha Hyung-seok, CEO of MIMIBOX, stated, 'This award is highly significant as it recognizes Kaja's product competitiveness and brand experience in the global market.' He further expressed the company's ambition to 'continue showcasing K-beauty's unique and creative product experiences to global consumers,' highlighting MIMIBOX's commitment to promoting the distinctive value of K-beauty worldwide.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MIMIBOX's Kaja 'Play Bento' Wins SHAPE Skin Award, Reinforcing K-Beauty's Global Competitiveness Kaja's 'Play Bento,' a K-beauty makeup brand from…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/05\/fab260529002_01-scaled.jpeg","footnotes":""},"categories":[5],"tags":[1438,36,1199,1434,1435,1437,35,1436],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-beauty-award","tag-k-beauty","tag-kaja","tag-mimibox","tag-play-bento","tag-powder-blush","tag-sephora","tag-shape-skin-awards"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":2,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"predecessor-version":[{"id":1093,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1070\/revisions\/1093"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/tags?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}