{"id":1160,"date":"2026-06-06T08:43:23","date_gmt":"2026-06-06T08:43:23","guid":{"rendered":"https:\/\/kstories.kr\/en\/fod260602003-en\/"},"modified":"2026-06-06T14:27:16","modified_gmt":"2026-06-06T14:27:16","slug":"fod260602003-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fod260602003-en\/","title":{"rendered":"Korean Food Promotion Institute Seminar Explores Hansik’s Global Competitiveness, Driven by Hallyu"},"content":{"rendered":"
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Korean Food Promotion Institute Seminar Explores Hansik's Global Competitiveness, Driven by Hallyu<\/div>\n

The Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korean Food Promotion Institute (KFPI) recently successfully hosted their first Hansik (Korean Food) Seminar in Seoul, themed 'Hansik Through the Eyes of the World.' This seminar aimed to assess the current status and areas for improvement of Hansik amidst the global spread of Hallyu (Korean Wave), re-evaluating its global competitiveness from an international perspective. It is considered a significant step towards the globalization of Korean cuisine.<\/p>\n

Diagnosing the Present and Future of Hansik Globalization<\/h2>\n

The Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korean Food Promotion Institute (KFPI) successfully concluded their first Hansik Seminar, titled 'Hansik Through the Eyes of the World,' on May 29 at Hansik Culture Space Eeum in Jongno-gu, Seoul. The seminar was designed to objectively assess Hansik's global standing, identify areas for improvement, and re-evaluate its competitiveness from an international perspective.<\/p>\n

A primary goal of the seminar was to understand Hansik's current position, as it increasingly permeates daily life worldwide under the influence of Hallyu, and to explore concrete strategies for its sustained growth. This gathering served as a platform to discuss how Hansik can move beyond being a mere trend and firmly establish itself within global food culture.<\/p>\n

Building Hansik's Image and Expanding Consumption Through Hallyu<\/h2>\n

In the first presentation, Professor Hong Seok-kyeong from Seoul National University's Department of Communication delivered a talk on 'Hallyu and Hansik in the World.' Professor Hong provided an in-depth analysis of how Hansik has naturally integrated into daily life worldwide amid the global spread of Hallyu. She meticulously traced the process by which positive images of Hansik, cultivated through media, translate into actual consumption, and suggested directions for future image-building for Korean cuisine.<\/p>\n

Her presentation highlighted Hallyu's pivotal role in elevating Hansik's global recognition, emphasizing the importance of media and cultural content in formulating future Hansik globalization strategies. Professor Hong's insights offered a promising outlook on Hansik's potential for successful international expansion by leveraging the Korean Wave.<\/p>\n

Changes in Hansik Perception and Localization Strategies in the European Market<\/h2>\n

The second speaker was Kim Tae-yeon, CEO of the Kimchi and Hansik Culture Education Institute in the Netherlands, who presented on 'Changes in Hansik Perception in Europe: Centered on Educational Experiences.' Based on her direct experiences in local educational settings in the Netherlands, Ms. Kim vividly conveyed the evolving preferences for Hansik among European consumers. Her presentation brought to life the growing interest in Korean cuisine within the European market.<\/p>\n

Ms. Kim also emphasized the significance of tailored localization strategies and cultural education, which consider the unique characteristics of the European market, garnering an enthusiastic response from attendees. She underscored that a strategic approach grounded in an understanding of local culture is crucial for Hansik's expansion in Europe, highlighting the need for cultural communication beyond mere culinary introduction.<\/p>\n

The Future of K-Food: Capturing Global Hearts<\/h2>\n

Following the main presentations, a lively question-and-answer session took place between the speakers and the attendees. Participants actively posed questions regarding sustainable global development strategies for Hansik and diverse content dissemination approaches, demonstrating a keen interest in its globalization. This reflected the public's high expectations for Korean cuisine.<\/p>\n

Lee Kyu-min, Chairman of the Korean Food Promotion Institute, remarked that the seminar was 'a meaningful occasion to objectively re-examine Hansik from a global perspective and explore directions for expanding competitive Hansik content worldwide.' Chairman Lee expressed a strong commitment to Hansik's future, stating that the KFPI would continue to foster platforms for strategic discussions to ensure Hansik firmly establishes itself as a unique K-Food brand in the global market.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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