{"id":1188,"date":"2026-06-08T10:05:31","date_gmt":"2026-06-08T10:05:31","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260608001-en\/"},"modified":"2026-06-08T13:03:47","modified_gmt":"2026-06-08T13:03:47","slug":"fab260608001-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fab260608001-en\/","title":{"rendered":"Imiin Launches ‘Drawing Canvas Eye Patch’ to Capitalize on Booming Patch Skincare Market"},"content":{"rendered":"
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Imiin Launches 'Drawing Canvas Eye Patch' to Capitalize on Booming Patch Skincare Market<\/div>\n

Imiin, a leading OEM\/ODM company in cosmetics, is set to capitalize on the rapidly expanding 'patch skincare' market with the launch of its new 'Drawing Canvas Eye Patch.' This product aligns with the 'Morning Shed' trend, where users apply skincare overnight and showcase the results in the morning \u2013 a beauty routine that has gained significant traction among Gen Z and millennials on platforms like TikTok. As this trend grows, patch-type skincare is evolving beyond mere supplements into advanced, targeted care solutions, establishing itself as a key category in the beauty industry.<\/p>\n

New Trends in the Global Beauty Market: Morning Shed and Patchification<\/h2>\n

The global beauty market is witnessing a rapid rise in the prominence of patch-type skincare products. According to Imiin's Beauty Trend Lab report, the patch category recorded an average annual growth rate of 50.1% since the first half of 2023, with mentions surging significantly after the latter half of 2024, solidifying its position as a major pillar in the skincare market. This growth is largely driven by the 'Morning Shed' trend, which is gaining widespread popularity, particularly on platforms like TikTok.<\/p>\n

The 'Morning Shed' trend involves applying night care products such as eye patches, collagen masks, or chin bands before sleep and then revealing the well-maintained face in the morning. This visual approach to overnight skincare, allowing for intuitive before-and-after comparisons, has resonated strongly with global Gen Z and millennials, establishing itself as a new beauty ritual. Previously perceived as supplementary products for under-eye hydration or dark circle management, patch-type products are now central to skincare routines, with a rapid increase in keywords related to 'targeted precision care' focusing on specific concerns like reducing puffiness, managing facial contours, lifting, and skin recovery.<\/p>\n

Imiin has identified this phenomenon as more than just a product fad, defining it as the 'Patchification' trend. While hydrogel patches marked the beginning of 'wearable care,' the company analyzes that patch-type products designed for intensive, specific area management are emerging as the next generation of growth. This signifies that patches are evolving beyond simple hydrating and soothing aids to become sophisticated precision care solutions addressing more segmented skin concerns.<\/p>\n

Imiin's Innovative Approach: The Drawing Canvas Eye Patch<\/h2>\n

Responding to these market shifts, Imiin has introduced the 'Drawing Canvas Eye Patch,' a product that seamlessly integrates brand identity with advanced functionality. This innovative offering is one of the key developments stemming from a strategic Memorandum of Understanding (MOU) signed earlier this year with Asahi Kasei, a Japanese manufacturing company. The Drawing Canvas Eye Patch is an iconic hydrogel eye patch designed to feature brand messages and designs directly on the patch itself, positioning it as a next-generation patch solution that not only delivers skincare benefits but also offers a unique brand experience to users.<\/p>\n

A distinctive feature of this product is its application of premium ultra-slim, see-through Cupra fabric, ensuring flexible and refreshing adherence to the skin. Made from 100% cotton-derived Cupra material, it minimizes skin irritation and provides comfortable wear thanks to its thin and lightweight structure. Furthermore, Imiin's smart automated production system and ultra-slim coating technology are utilized to effectively deliver the hydrogel's active ingredients to the skin.<\/p>\n

The Global Spread of 'Wearable Skincare' in Media and Imiin's Future Strategy<\/h2>\n

The culture of patch-type skincare is rapidly spreading through global content and social media. Recent popular media, including films like 'The Devil Wears Prada 2' and TV series such as 'Euphoria' and 'How to Deal with Money Issues, Margo,' naturally feature scenes utilizing hydrogel eye patches and masks. Coupled with the 'Morning Shed' trend on TikTok, patch-type products have become an everyday beauty item, appealing to a broad demographic from Gen Z to middle-aged consumers.<\/p>\n

Imiin's analysis indicates a swift increase in global market demand for patch-type skincare that offers precise, targeted care, particularly focusing on eye patches and hydrogel masks. Leveraging its advanced hydrogel formulation technology and product development expertise, Imiin plans to actively support its global clients in responding to the latest trends. Through these efforts, the company aims to solidify its pioneering position in the 'wearable skincare' market.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Imiin Launches 'Drawing Canvas Eye Patch' to Capitalize on Booming Patch Skincare Market Imiin, a leading OEM\/ODM company in cosmetics,…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"https:\/\/kstories.kr\/kr\/wp-content\/uploads\/sites\/2\/2026\/06\/fab260608001_01-scaled.jpg","footnotes":""},"categories":[5],"tags":[1640,700,1633,1636,1637,1632,1634,1638,1639,1635],"class_list":["post-1188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-asahi-kasei","tag-beauty-trends","tag-drawing-canvas-eye-patch","tag-eye-patch","tag-hydrogel","tag-imiin","tag-morning-shed","tag-patchification","tag-skincare-routine","tag-wearable-skincare"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":2,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/1188\/revisions\/1203"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}