{"id":282,"date":"2026-03-31T15:23:19","date_gmt":"2026-03-31T15:23:19","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260331006-en\/"},"modified":"2026-03-31T15:23:19","modified_gmt":"2026-03-31T15:23:19","slug":"fab260331006-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fab260331006-en\/","title":{"rendered":"Sulwhasoo Unveils &#8216;Yoonjo Eye Serum&#8217; to Restore Vitality to Eye Area Skin"},"content":{"rendered":"<div class=\"article type-a\">\n<div class=\"original-title\" style=\"font-size:1.4em;font-weight:bold;margin-bottom:10px;color:#333;line-height:1.4\">Sulwhasoo Launches New &#8216;Yoonjo Eye Serum&#8217; to Awaken Eye Area Vitality<\/div>\n<div class=\"article-main-image\" style=\"margin:0 0 24px 0\"><img decoding=\"async\" alt=\"Image\" src=\"https:\/\/kstories.kr\/en\/wp-content\/uploads\/sites\/4\/2026\/03\/fab260331006_01.jpg\" style=\"width:100%;max-width:100%;height:auto\" \/><\/div>\n<p style=\"margin-top:0\">Premium beauty brand Sulwhasoo has introduced its new product, &#8216;Yoonjo Eye Serum.&#8217; This product focuses on awakening the skin&#8217;s natural vitality around the eyes.<\/p>\n<h2>Sulwhasoo Launches New &#8216;Yoonjo Eye Serum&#8217;<\/h2>\n<p>Sulwhasoo has officially launched its new &#8216;Yoonjo Eye Serum,&#8217; designed to enhance the self-regenerating power of the eye area. This new product focuses on delivering new vitality to the skin around the eyes.<\/p>\n<p>&#8216;Yoonjo Eye Serum&#8217; contributes to restoring the eye area skin&#8217;s inherent healthy strength and awakening its natural vitality. This helps cultivate a more vibrant and firm eye area.<\/p>\n<h2>Focus on Eye Area Skin Vitality Care<\/h2>\n<p>The new &#8216;Yoonjo Eye Serum&#8217; particularly focuses on activating the inherent self-regenerating power of the eye area skin. Through this product, Sulwhasoo infuses vitality into tired skin around the eyes, fatigued by external environments.<\/p>\n<p>The new product fundamentally manages the health of the eye area skin and is expected to provide users with a more effective eye care experience.<\/p>\n<h2>Presenting a Differentiated Eye Care Solution<\/h2>\n<p>The launch of &#8216;Yoonjo Eye Serum&#8217; is regarded as Sulwhasoo&#8217;s attempt to make a new proposal in the eye care market. It attracts consumer attention with an approach differentiated from existing products.<\/p>\n<p>This product contributes to solving the fundamental issues of eye area skin and embodies Sulwhasoo brand&#8217;s innovative beauty philosophy.<\/p>\n<h2>New Product Meets Consumer Expectations<\/h2>\n<p>Through &#8216;Yoonjo Eye Serum,&#8217; Sulwhasoo addresses consumers&#8217; increased interest in eye area skin health. From the product development stage, the focus was on enhancing the eye area&#8217;s self-regenerating power.<\/p>\n<p>Consumers are expected to have a special eye care experience through the revamped &#8216;Yoonjo Eye Serum&#8217; and achieve a more radiant eye look.<\/p>\n<h2>Solidifying Market Position<\/h2>\n<p>With the launch of this new &#8216;Yoonjo Eye Serum,&#8217; Sulwhasoo plans to further solidify its position in the eye care market. This is analyzed to be a continuous growth engine for the brand.<\/p>\n<p>Moving forward, Sulwhasoo plans to continue its role as a leading brand in the beauty market by developing innovative products and providing solutions.<\/p>\n<p>Sulwhasoo&#8217;s new &#8216;Yoonjo Eye Serum&#8217; is expected to awaken the self-regenerating power of the eye area skin, bestowing a vibrant look. This will allow consumers to experience more healthy eye care.<\/p>\n<div class=\"variant-nav\" style=\"margin:28px 0 0 0;text-align:right;line-height:1.2\"><a href=\"https:\/\/kstories.kr\/en-ko\/fab260331006-enkr\" style=\"padding:8px 14px;border:1px solid #7c3aed;border-radius:10px;background:#ffffff;color:#6d28d9;font-size:14px;font-weight:700;line-height:1.2;text-decoration:none\">English-Korean version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sulwhasoo Launches New &#8216;Yoonjo Eye Serum&#8217; to Awaken Eye Area Vitality Premium beauty brand Sulwhasoo has introduced its new product,&hellip;<\/p>\n","protected":false},"author":10,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[286,54,284,285],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-eye-serum","tag-new-product","tag-sulwhasoo","tag-yoonjo-eye-serum"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media\/281"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}