{"id":286,"date":"2026-03-31T16:01:14","date_gmt":"2026-03-31T16:01:14","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260331007-en\/"},"modified":"2026-03-31T16:01:14","modified_gmt":"2026-03-31T16:01:14","slug":"fab260331007-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fab260331007-en\/","title":{"rendered":"Easydew Quickly Cares for Skin Downtime! Unveils ‘EGFx’ Line of 6 Products"},"content":{"rendered":"
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Easydew Launches ‘EGFx’ Line of 6 Products to Shorten Skin Barrier Damage ‘Downtime’<\/div>\n
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Easydew, the derma cosmetic brand of D&C Cosmetics, has introduced its ‘EGFx’ line of six products, designed to shorten the recovery time after skin barrier damage. This line focuses on effectively caring for skin barriers damaged after professional skin treatments or by daily irritations. The new products were launched on March 26 and are characterized by their ability to simultaneously soothe the skin and improve its barrier.<\/p>\n

Easydew Launches ‘EGFx’ Line of 6 Products to Aid Skin Barrier Recovery<\/h2>\n

Easydew, the derma cosmetic brand from D&C Cosmetics, newly launched its ‘EGFx’ line of six products on March 26, designed to care for skin recovery time after barrier damage. The EGFx line is engineered to more easily and quickly manage the ‘downtime’ it takes for damaged skin barriers to return to a normal state, whether after professional skin treatments or due to various daily irritations.<\/p>\n

This line is characterized by its simultaneous focus on skin soothing and barrier care. Notably, it applies an upgraded ‘EGFx’ by combining Daewoong Pharmaceutical’s high-purity ‘DW-EGF’ ingredient, which has an identical human structure, with an electrolyte complex and NAD, a next-generation anti-aging ingredient garnering attention. This combination plays a synergistic role in managing skin condition.<\/p>\n

Upgraded ‘EGFx’ Ingredient and Product Configuration<\/h2>\n

The ‘EGFx’ applied to the Easydew EGFx line is an innovative ingredient that combines Daewoong Pharmaceutical’s proprietary high-purity ‘DW-EGF,’ which has an identical human structure, with an electrolyte complex and NAD. This ingredient provides powerful synergy for skin condition care and stands out for being composed of products capable of not only improving the skin barrier but also providing skin coverage.<\/p>\n

The newly launched EGFx line consists of a total of six products. These include ‘Downtime Oint Gel (15mL)’, ‘Downtime Serum (40mL)’, ‘Downtime Cream (60mL)’, ‘Downtime Oint Mask (23g x 4 sheets)’, ‘Downtime Sun (35mL)’, and ‘Downtime BB (35mL)’.<\/p>\n

Powerful Effects of the Flagship Product, ‘Downtime Oint Gel’<\/h2>\n

The ‘Downtime Oint Gel,’ a flagship product of the Easydew EGFx line, is a highly concentrated product containing the highest domestic concentration of DW-EGF ingredient, at 10ppm. This product is specialized for intensively caring for damaged skin barriers after professional skin treatments.<\/p>\n

According to human application tests, ‘Downtime Oint Gel’ was confirmed to shorten skin recovery speed by more than twofold. Along with this, ‘Downtime Serum,’ containing 83% EGFx, and ‘Downtime Cream,’ which includes PDRN and panthenol to help form a moisture protective barrier, were also introduced.<\/p>\n

Diverse Lineup, Olive Young Sales, and Promotions<\/h2>\n

‘Downtime Oint Mask’ contains the active ingredients of ‘Downtime Oint Gel’ to care for redness, swelling, and heat. Additionally, ‘Downtime Sun,’ a mineral sunscreen with SPF 50+\/PA++++, and ‘Downtime BB Cream,’ which naturally covers skin imperfections, were also launched, drawing consumer attention.<\/p>\n

The EGFx line was first revealed on March 26 through the Olive Young online mall, and offline sales began on the same day at Olive Young Central Myeongdong Town. To commemorate the new product launch, Easydew will hold an Olive Young online special exhibition from March 30 to 31, offering up to a 29% discount and an additional 5% discount when purchasing two or more EGFx products. Furthermore, in April, the brand plans to expand its consumer reach offline through the ‘Olyoung Pick’ event.<\/p>\n

Easydew anticipates that the newly launched EGFx line will be an optimal choice for customers seeking an enhanced skin barrier care solution that goes beyond conventional skin improvement. It is expected that these new products, designed to aid recovery after skin damage, will receive a positive response from consumers.<\/p>\n

English-Korean version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Easydew Launches ‘EGFx’ Line of 6 Products to Shorten Skin Barrier Damage ‘Downtime’ Easydew, the derma cosmetic brand of D&C…<\/p>\n","protected":false},"author":10,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[293,290,291,292],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-derma-cosmetics","tag-easydew","tag-egfx","tag-skin-barrier"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":0,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media\/285"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/categories?post=286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}