{"id":300,"date":"2026-03-31T17:44:33","date_gmt":"2026-03-31T17:44:33","guid":{"rendered":"https:\/\/kstories.kr\/en\/fod260331012-en\/"},"modified":"2026-03-31T17:44:33","modified_gmt":"2026-03-31T17:44:33","slug":"fod260331012-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fod260331012-en\/","title":{"rendered":"KOREANOW and GenesisBBQ Offer Unique Korean Experiences for Foreign Visitors"},"content":{"rendered":"
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KOREANOW and GenesisBBQ Group Partner to Expand Inbound Tourist Consumption<\/div>\n
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KOREANOW, the publisher of the local lifestyle guide magazine KOREANOW for international visitors, has announced a partnership with GenesisBBQ Group. The collaboration aims to expand stay-type consumption among foreign tourists in Korea. This joint effort will focus on creating an integrated online and offline promotional structure designed to encourage actual visits and purchases by foreigners.<\/p>\n

Strengthening Cooperation for Foreign Tourists<\/h2>\n

KOREANOW is dedicated to its foreigner-friendly store campaign, while GenesisBBQ Group is actively enhancing its experiential store strategy. This partnership was formalized as the brand strategies of both companies naturally aligned.<\/p>\n

Through this agreement, KOREANOW and GenesisBBQ Group aim to boost consumption activities among foreign tourists during their stay in Korea. Specifically, they have planned joint promotions designed to encourage actual store visits.<\/p>\n

Promotions at BBQ Village Songnidan-gil Branch<\/h2>\n

KOREANOW has included a coupon event, linked to the BBQ flagship store, in its recently published spring issue magazine. Visitors who capture or photograph the advertisement within the magazine and present it at the BBQ Village Songnidan-gil branch can receive a complimentary strawberry tea and macaron set.<\/p>\n

This event is scheduled to run until April 30th. However, a representative stated that it may conclude earlier if supplies are exhausted, advising visitors to confirm availability before their visit.<\/p>\n

BBQ Village Songnidan-gil Branch: A Premium Crossover Store<\/h2>\n

The BBQ Village Songnidan-gil branch is a premium flagship store, spanning 160 pyeong, located in Songpa-gu, Seoul. This establishment moves beyond the traditional chicken-focused menu by embracing a crossover concept.<\/p>\n

The store presents a diverse menu of over 190 items, including brunch, bakery selections, coffee, and wood-fired pizzas. Notable offerings include bakery items crafted by professional patissiers, signature beverages, and handmade pizzas. The establishment operates distinct brunch and dinner services, segmented by time, to offer customers a differentiated dining experience.<\/p>\n

The Role of KOREANOW Magazine<\/h2>\n

KOREANOW magazine offers lifestyle-focused content tailored to the actual movements and behavioral patterns of foreign visitors. It primarily provides local information on spaces such as shops, restaurants, cafes, accommodations, and alleyway commercial districts. This approach helps to lower the language and information barriers that foreigners might encounter in Korea.<\/p>\n

The magazine features an intuitive design centered on photographs and icons, concise language, and explanations that incorporate cultural context. Furthermore, it functions as an information hub, bridging online and offline resources through QR-based multilingual information, and actively spearheads the Foreigner-Friendly Store Campaign.<\/p>\n

This collaboration between KOREANOW and GenesisBBQ Group is anticipated to offer foreign tourists a richer and more convenient experience during their stay in Korea. Both companies plan to continue their efforts to revitalize consumption among international visitors within the country.<\/p>\n

English-Korean version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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