{"id":338,"date":"2026-04-01T13:47:24","date_gmt":"2026-04-01T13:47:24","guid":{"rendered":"https:\/\/kstories.kr\/en\/fod260401004-en\/"},"modified":"2026-04-01T13:47:24","modified_gmt":"2026-04-01T13:47:24","slug":"fod260401004-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fod260401004-en\/","title":{"rendered":"Purple Charm Abounds! A Twosome Place Unveils New ‘Ube’ Menu Embracing Global Trends"},"content":{"rendered":"
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A Twosome Place Launches 4 Limited-Edition New Menu Items Featuring ‘Ube,’ Popular on Social Media<\/div>\n
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Premium dessert cafe A Twosome Place has launched new limited-edition menu items featuring ‘ube,’ a rising global trend. These new offerings are garnering attention as the first instance of a domestic franchise cafe incorporating ube. A Twosome Place is presenting three ube-infused beverages and one ube dessert, capturing the unique purple hue and flavor of ube, which has gained popularity on social media, thereby building customer anticipation.<\/p>\n

Discover the Global Trend ‘Ube’ at A Twosome Place<\/h2>\n

A Twosome Place announced the seasonal launch of beverages and desserts utilizing ‘ube,’ a new trending ingredient gaining attention. This marks the first time a domestic franchise cafe has incorporated ube into its menu.<\/p>\n

Ube has recently emerged as a global dessert trend, primarily driven by its vibrant purple color and unique flavor on social media. As an ingredient used in certain parts of Asia, ube is characterized by its subtle sweetness and smooth taste, and its eye-catching, appealing purple color has made it highly popular.<\/p>\n

A Twosome Place’s ‘F-NPD’ Strategy: Swiftly Reflecting Trends<\/h2>\n

A Twosome Place operates a Limited Time Offer (LTO) strategy, introducing limited-edition products to adapt to the rapid changes in the food and beverage industry. Notably, the company has adopted ‘F-NPD (Fast New Product Development),’ which swiftly incorporates consumer reactions on social media and global trends, thereby reducing the product planning to launch period by more than half.<\/p>\n

Beyond simply following trends, A Twosome Place develops its unique recipes based on robust product quality and expands its signature menu offerings. This strategy led to the successful consecutive launches of ‘Du-cho-saeng’ and ‘Scooping Du-a-bak,’ and now, it introduces ube, an emerging ingredient in the global market, for the first time in the domestic franchise industry.<\/p>\n

Four New ‘Ube’ Menu Items: Purple Visuals and Diverse Flavors<\/h2>\n

A Twosome Place’s ube menu consists of a total of four items: three beverages \u2013 ‘Twosome Ube Latte,’ ‘Ube Cafe Latte,’ and ‘Ube Shake’ \u2013 and ‘Scooping Ube A-bak,’ which applies ube to the signature dessert ‘Scooping A-bak.’ The distinctive vibrant purple color of ube is authentically incorporated into both drinks and desserts, creating not only delicious flavors but also visually appealing items perfect for social media photos.<\/p>\n

‘Twosome Ube Latte’ enhances ube’s unique subtle and refined sweetness with added vanilla bean. ‘Ube Cafe Latte’ balances this sweetness with the deep flavor of coffee by adding an espresso shot. ‘Ube Shake’ combines a sweet and refreshing ube shake with soft milk ice cream, creating a rich texture and smooth mouthfeel.<\/p>\n

‘Scooping Ube A-bak’ is a product that integrates the trendy ingredient ube, using A Twosome Place’s unique recipe, onto the solid base of the existing original ‘A-bak.’ Layers of deep purple ube mascarpone fresh cream, thick ube ganache, and sweet black cookies offer not only visual appeal but also a delightful combination of various textures and flavors.<\/p>\n

New Menu Launch Schedule and Special Events<\/h2>\n

The three ube beverages are scheduled for a seasonal limited-time sale starting Monday, April 6th, at A Twosome Place stores nationwide. ‘Scooping Ube A-bak’ will be available from Friday, April 17th.<\/p>\n

Ahead of the ube beverage launch, A Twosome Place is hosting an ‘Ube Vibe Launch Notification’ event from Wednesday, April 1st, to Sunday, April 5th. All customers who register for ube beverage launch notifications via the A Twosome Heart app will receive a 100% new menu discount coupon, and 100 individuals will be randomly selected to receive a free ube new menu beverage coupon.<\/p>\n

Following the enthusiastic consumer response to ‘Du-cho-saeng’ and ‘Scooping Du-a-bak,’ A Twosome Place has once again proven the effectiveness of its ‘F-NPD’ strategy through these new ube menu items. The company plans to continue providing customers with new dessert experiences that align with evolving consumer preferences and market trends.<\/p>\n

English-Korean version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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