{"id":389,"date":"2026-04-21T19:53:39","date_gmt":"2026-04-21T19:53:39","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260408001-en\/"},"modified":"2026-04-22T08:02:14","modified_gmt":"2026-04-22T08:02:14","slug":"fab260408001-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fab260408001-en\/","title":{"rendered":"Where Camping Gear Meets Outdoor Fashion! Exploring the TOKYO CRAFTS X Helement collaboration Collection"},"content":{"rendered":"
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Where Camping Gear Meets Outdoor Fashion! Exploring the TOKYO CRAFTS X Helement collaboration Collection<\/div>\n

TOKYO CRAFTS, a Japanese camping gear brand that has grown by focusing on the essence of camping, is joining hands with Korean outdoor fashion brand Helement to launch its first collaboration collection. This collection marks TOKYO CRAFTS' first venture beyond hardware categories such as tents and fire pits into the apparel category, consisting of a total of 15 SKUs to be simultaneously released in Korea and Japan. Through this gorpcore-style collection, which embodies the two brands' philosophy of coexisting with nature, a new horizon for outdoor fashion, encompassing both camping and daily life, is expected to open.<\/p>\n

Section 1<\/h2>\n

TOKYO CRAFTS, a camping brand operated by Tanakuro, has launched its first collaboration collection with Korean outdoor fashion brand Helement (HELEMENT).<\/p>\n

This collection is TOKYO CRAFTS' first attempt to expand beyond camping hardware such as tents, fire pits, and lanterns, into the apparel category. A total of 15 SKUs will be released sequentially in Korea and Japan. In Korea, physical items are currently being pre-released through the Helement pop-up store in Lotte World Mall B1, Jamsil (April 2-15), while online sales will be operated jointly on Helement's official store (helement.net) and TOKYO CRAFTS' official Korean store (tokyocrafts.co.kr).<\/p>\n

The collection will also be available at TOKYO CRAFTS' offline camping events. In Japan, the launch through TOKYO CRAFTS' official channels is imminent.<\/p>\n

\u25c7 From a Gear Brand to a Lifestyle Brand<\/p>\n

TOKYO CRAFTS has developed products focused on the essence of camping, based on the brand message 'Live a clear time, with nature'. From setting up tents to lighting fires, TOKYO CRAFTS has been a brand that creates those spaces. This collaboration is the first attempt to propose clothing for the people who inhabit those spaces.<\/p>\n

Helement, the collaboration partner, is a Korean outdoor fashion brand named from a portmanteau of Healing and Moment. It reinterprets the heritage sensibility inspired by 1900s fly fishing in a modern way, developing techwear that combines the aesthetics of military uniforms with the practical wisdom of nature. The two things TOKYO CRAFTS needed when it first opened the apparel category were both Helement's community trust, established as a 'brand loved by real users' within the Korean camping and outdoor community, and its apparel know-how in designing both function and style simultaneously.<\/p>\n

The philosophical common ground of the two brands, which view nature as a space for coexistence and healing, became the starting point for this collaboration.<\/p>\n

\u25c7 Collaboration Collection<\/p>\n

Comprising a total of 15 SKUs, this collection encompasses both apparel and camping goods. Helement's manufacturing know-how was added to translate TOKYO CRAFTS' functional aesthetic philosophy into wearable items, pursuing a Gorpcore style that considers both camping sites and urban daily life. The cross-category configuration, where an apparel brand offers camping gear and a gear brand offers apparel, is the core of this lineup.<\/p>\n

Key apparel products include:<\/p>\n

MontBlanc Packable Windbreaker \/ 179,000 KRW: A limited-edition functional shell jacket based on Helement's 'MontBlanc' silhouette, featuring ultralight material, water-repellent functionality, and packable design. It offers versatility covering both outdoor activities and everyday life.<\/p>\n

Twin River Vest \/ 169,000 KRW: A limited-edition outer inspired by wading vests and reinterpreted for modern times. It features lightweight ripstop material and a practical structure maximizing storage capacity.<\/p>\n

Featherlight Camp Cap \/ 49,000 KRW: A camp cap made from ultralight nylon material with water-repellent functionality. This limited-edition item captures a retro sensibility, satisfying both function and style.<\/p>\n

\u25c7 Korea-Japan Mutual Cross-sale\u2026 Simultaneous Access from Official Channels in Both Countries<\/p>\n

Another notable point of this collaboration is its distribution structure. In Korea, Helement, and in Japan, TOKYO CRAFTS will each sell the collaboration products through their respective official domestic channels, operating as a cross-distribution model. This structure allows consumers in both countries to access the Korea-Japan collaboration products simultaneously through their domestic channels without separate overseas purchases, differentiating it from existing collaborations.<\/p>\n

The community trust of Helement, proven in the Korean outdoor scene, connects to Japan, and TOKYO CRAFTS' Japan-based gear fandom connects to Korea, creating new points of contact for the fan bases of both brands in each other's markets.<\/p>\n

\u25c7 Release Schedule<\/p>\n

In Korea, physical items are currently being pre-released through the Helement pop-up store in Lotte World Mall B1, Jamsil (April 2-15), with online sales operating concurrently through Helement's official store (helement.net). In Japan, a formal release is scheduled for April 17th via TOKYO CRAFTS' official channels, with a full-scale rollout targeting the local market planned.<\/p>\n

TOKYO CRAFTS stated that this collaboration, built on the trust accumulated with Korean campers through camping gear, will allow them to introduce TOKYO CRAFTS' functional aesthetic philosophy in the new apparel category. They hope it will be a step towards evolving from a brand that creates spaces to a brand that accompanies the people who live in those spaces.<\/p>\n

This collaboration between TOKYO CRAFTS and Helement goes beyond a simple product launch; it will be a significant turning point in TOKYO CRAFTS' evolution into a brand that seeks connection with 'people who live in spaces' rather than just 'spaces' for camping. This gorpcore-style collection, which blurs the boundaries between outdoor and daily life, is expected to propose a new outdoor lifestyle to consumers in both Korea and Japan, contributing to the growth and fandom expansion of both brands.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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