{"id":838,"date":"2026-05-12T11:41:37","date_gmt":"2026-05-12T11:41:37","guid":{"rendered":"https:\/\/kstories.kr\/en\/fod260511001-en\/"},"modified":"2026-05-12T14:51:03","modified_gmt":"2026-05-12T14:51:03","slug":"fod260511001-en","status":"publish","type":"post","link":"https:\/\/kstories.kr\/en\/fod260511001-en\/","title":{"rendered":"Korean Food Promotion Institute to Host Seminar Exploring Global Perspectives on Hansik"},"content":{"rendered":"
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Korean Food Promotion Institute to Host Seminar Exploring Global Perspectives on Hansik<\/div>\n

The Ministry of Agriculture, Food and Rural Affairs and the Korean Food Promotion Institute (KFPI) are set to host the '1st Hansik Seminar \u2013 Korean Food Through the Eyes of the World' on May 29. The event will take place at Eeum Hall, a Korean Food Culture Space in Seoul. This seminar aims to diagnose the current state of Hansik's global expansion and re-examine its competitiveness from an international perspective.<\/p>\n

Assessing Hansik's Global Competitiveness<\/h2>\n

The upcoming seminar will meticulously analyze the current status and areas for improvement of Hansik (Korean food), which is gaining global popularity. It will specifically focus on re-evaluating Hansik's competitiveness from a foreign perspective. The goal is to analyze Hansik's current image and consumption trends to derive concrete and practical strategies for its future expansion into overseas markets.<\/p>\n

The event will be held on May 29, starting at 1:30 PM, at Eeum Hall, a Korean Food Culture Space operated by the Korean Food Promotion Institute in Jongno-gu, Seoul. The KFPI has been actively pursuing various research and initiatives for the globalization of Hansik, and this seminar is considered a crucial part of its efforts to strengthen Hansik's global capabilities.<\/p>\n

In-Depth Analysis: Hallyu's Impact and European Perceptions<\/h2>\n

The seminar is structured into two main sessions. In the first session, Professor Hong Seok-kyoung from Seoul National University's Department of Communication will present on "Hallyu and Korean Food in the World." Professor Hong will offer a multifaceted analysis of Hallyu's impact on Hansik's global status and the processes through which its image has been formed.<\/p>\n

The second session will feature Kim Tae-yeon, CEO of the Kimchi & Hansik Culture Education Institute, which is actively operating in the Netherlands. Her presentation, titled "Changes in Hansik Perception in Europe: Based on Educational Experience," will share insights into localization strategies and practical educational cases. This will be based on changes in European consumers' perceptions and preferences for Hansik, providing practical approaches for overseas market entry.<\/p>\n

Charting a Course for Sustainable Globalization of Hansik<\/h2>\n

Following both presentations, a Q&A session will allow presenters and attendees to freely exchange opinions and discuss directions for Hansik's globalization and development strategies. This is expected to contribute to formulating more realistic strategies by incorporating not only academic analysis but also diverse perspectives from the field.<\/p>\n

Lee Gyu-min, Chairman of the Korean Food Promotion Institute, stated, "Through this seminar, we hope to shed new light on Hansik from a global perspective and create an important opportunity to discover and disseminate Hansik content that is competitive in the global market." This seminar is poised to lay the groundwork for Hansik to establish a stronger foothold worldwide.<\/p>\n

This '1st Hansik Seminar \u2013 Korean Food Through the Eyes of the World' marks a significant first step in deeply discussing the present and future of Hansik and bolstering its competitiveness in the global market. The Korean Food Promotion Institute plans to continue its efforts for Hansik's globalization through ongoing research and exchanges.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Korean Food Promotion Institute to Host Seminar Exploring Global Perspectives on Hansik The Ministry of Agriculture, Food and Rural Affairs…<\/p>\n","protected":false},"author":10,"featured_media":859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"remote_featured_image_url":"","footnotes":""},"categories":[6],"tags":[1020,1017,1019,1016,1022,1023,1015,1021,1018],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-life","tag-global-hansik","tag-globalization-of-korean-food","tag-hallyu","tag-hansik-seminar","tag-hong-seok-kyoung","tag-kim-tae-yeon","tag-korean-food-promotion-institute","tag-lee-gyu-min","tag-ministry-of-agriculture-food-and-rural-affairs"],"_links":{"self":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":1,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":860,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/posts\/838\/revisions\/860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media\/859"}],"wp:attachment":[{"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.kr\/en\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}