{"id":941,"date":"2026-05-21T12:16:29","date_gmt":"2026-05-21T12:16:29","guid":{"rendered":"https:\/\/kstories.kr\/ja\/fab260520001-ja\/"},"modified":"2026-05-22T05:18:22","modified_gmt":"2026-05-22T05:18:22","slug":"fab260520001-ja","status":"publish","type":"post","link":"https:\/\/kstories.kr\/ja\/fab260520001-ja\/","title":{"rendered":"K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9ZIGTAG\u3001Outcome\u306e\u652f\u63f4\u3067\u4e2d\u5357\u7c73\u5e02\u5834\u3078\u6210\u529f\u88cf\u306b\u62e1\u5927"},"content":{"rendered":"
\n
\"Image\"<\/div>\n
K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9ZIGTAG\u3001Outcome\u306e\u652f\u63f4\u3067\u4e2d\u5357\u7c73\u5e02\u5834\u3078\u6210\u529f\u88cf\u306b\u62e1\u5927<\/div>\n

AI\u3092\u6d3b\u7528\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d0\u30a4\u30e4\u30fc\u958b\u62d3\u30b5\u30fc\u30d3\u30b9\u300cOutcome\uff08\u30a2\u30a6\u30c8\u30ab\u30e0\uff09\u300d\u304c\u3001K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9\u300cZIGTAG\uff08\u30b8\u30b0\u30bf\u30b0\uff09\u300d\u306e\u4e2d\u5357\u7c73\u5e02\u5834\u53c2\u5165\u3092\u6210\u529f\u306b\u5c0e\u304d\u3001\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3002Outcome\u306f\u3001\u30d6\u30e9\u30b8\u30eb\u3001\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3\u3001\u30c1\u30ea\u306a\u3069\u4e2d\u5357\u7c73\u4e3b\u8981\u56fd\u306b\u304a\u3051\u308bZIGTAG\u3068\u4e3b\u8981\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u9593\u3067\u91cd\u8981\u306a\u6d41\u901a\u5951\u7d04\u7de0\u7d50\u3092\u652f\u63f4\u3002\u3053\u308c\u306f\u3001K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9\u304c\u65b0\u305f\u306a\u5730\u57df\u3078\u62e1\u5927\u3059\u308b\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n

K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9ZIGTAG\u3001Outcome\u306e\u6226\u7565\u7684\u652f\u63f4\u3067\u4e2d\u5357\u7c73\u5e02\u5834\u3078<\/h2>\n

Outcome\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d0\u30a4\u30e4\u30fc\u958b\u62d3\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u3001K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9ZIGTAG\u306e\u4e2d\u5357\u7c73\u5e02\u5834\u3078\u306e\u6210\u529f\u7684\u306a\u53c2\u5165\u3092\u652f\u63f4\u3057\u3066\u3044\u308b\u3002\u540c\u793e\u306f\u3001K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u4f01\u696d\u306e\u6d77\u5916\u5c55\u958b\u3092\u7dcf\u5408\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u30d0\u30a4\u30e4\u30fc\u306e\u7279\u5b9a\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u5546\u8ac7\u306e\u78ba\u4fdd\u307e\u3067\u3092\u7db2\u7f85\u3059\u308b\u3002<\/p>\n

\u7279\u306b\u3001Outcome\u306f174\u30ab\u56fd\u306b\u53ca\u3076\u7f8e\u5bb9\u95a2\u9023\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u3001\u72ec\u81ea\u306e\u5e02\u5834\u53c2\u5165\uff08Go-To-Market, GTM\uff09\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5404\u30d6\u30e9\u30f3\u30c9\u306e\u7406\u60f3\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08Ideal Customer Profile, ICP\uff09\u306b\u5408\u81f4\u3059\u308b\u30d0\u30a4\u30e4\u30fc\u3092\u7dbf\u5bc6\u306b\u9078\u5b9a\u3059\u308b\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u9ad8\u3044\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u5546\u8ac7\u6a5f\u4f1a\u306b\u55b6\u696d\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u3001\u52b9\u7387\u7684\u306a\u5e02\u5834\u53c2\u5165\u6226\u7565\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u30d6\u30e9\u30b8\u30eb\u3067\u306e\u4e3b\u8981\u6d41\u901a\u7db2\u3092\u78ba\u4fdd\u3001\u4e3b\u8981\u5c0f\u58f2\u30c1\u30e3\u30cd\u30eb\u3082\u8996\u91ce\u306b<\/h2>\n

\u30d6\u30e9\u30b8\u30eb\u306f\u3001ZIGTAG\u306e\u4e2d\u5357\u7c73\u5e02\u5834\u62e1\u5927\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u306a\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u308b\u3002ZIGTAG\u3068\u73fe\u5730\u306e\u6709\u529b\u6d41\u901a\u696d\u8005Braello\uff08\u30d6\u30e9\u30a8\u30ed\uff09\u3068\u306e\u63d0\u643a\u306b\u5411\u3051\u305f\u5354\u8b70\u304c\u9806\u8abf\u306b\u9032\u3093\u3067\u3044\u308b\u3002Braello\u306f\u5358\u306a\u308b\u5c0f\u58f2\u696d\u8005\u306b\u7559\u307e\u3089\u305a\u30011\u5104\u4eba\u3082\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u80cc\u666f\u306b\u3001\u30d6\u30e9\u30b8\u30eb\u306b\u304a\u3051\u308bZIGTAG\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u6d41\u901a\u6226\u7565\u3092\u5171\u540c\u3067\u69cb\u7bc9\u3059\u308b\u4e3b\u8981\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u898b\u8fbc\u307f\u3060\u3002<\/p>\n

\u4e21\u793e\u306f\u5171\u540c\u3067\u30d6\u30e9\u30b8\u30eb\u5e02\u5834\u3092\u7a4d\u6975\u7684\u306b\u958b\u62d3\u3057\u3066\u304a\u308a\u3001\u4e3b\u8981\u306a\u6d41\u901a\u62e0\u70b9\u3078\u306e\u53c2\u5165\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u5927\u624b\u7f8e\u5bb9\u5c02\u9580\u5c0f\u58f2\u5e97Ikesaki\uff08\u30a4\u30b1\u30b5\u30ad\uff09\u306b\u52a0\u3048\u3001\u58f2\u4e0a\u4e0a\u4f4d4\u793e\u306e\u85ac\u5c40\u30c1\u30a7\u30fc\u30f3\u3067\u3042\u308bRaia Drogasil\uff08\u30e9\u30a4\u30a2\u30fb\u30c9\u30ed\u30ac\u30b7\u30eb\uff09\u3001Grupo DPSP\uff08\u30b0\u30eb\u30fc\u30dd\u30fbDPSP\uff09\u3001Pague Menos\uff08\u30d1\u30b0\u30fb\u30e1\u30ce\u30b9\uff09\u3001Farm\u00e1cias S\u00e3o Jo\u00e3o\uff08\u30d5\u30a1\u30eb\u30de\u30b7\u30a2\u30b9\u30fb\u30b5\u30f3\u30fb\u30b8\u30e7\u30a2\u30f3\uff09\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n

\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3\u3001\u30c1\u30ea\u3078\u3068\u6d41\u901a\u7db2\u3092\u62e1\u5927<\/h2>\n

\u30d6\u30e9\u30b8\u30eb\u3067\u306e\u6210\u529f\u3092\u8db3\u304c\u304b\u308a\u306b\u3001ZIGTAG\u306f\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3\u3068\u30c1\u30ea\u3067\u3082\u5e02\u5834\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3002\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3\u3067\u306f\u3001\u5168\u56fd\u306b40\u5e97\u8217\u3092\u5c55\u958b\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5c0f\u58f2\u30fb\u5378\u58f2\u4f01\u696dBertordi\uff08\u30d9\u30eb\u30c8\u30fc\u30c7\u30a3\uff09\u304cZIGTAG\u306b\u5f37\u3044\u95a2\u5fc3\u3092\u793a\u3057\u3066\u3044\u308b\u3002Bertordi\u306f\u81ea\u793e\u30c1\u30e3\u30cd\u30eb\u3067\u306eZIGTAG\u88fd\u54c1\u306e\u53d6\u308a\u6271\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u7b2c\u4e09\u8005\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u8fc5\u901f\u306a\u62e1\u5927\u3082\u652f\u63f4\u3059\u308b\u610f\u5411\u3067\u3042\u308a\u3001\u4e00\u793e\u3067\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3\u5168\u571f\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u3092\u5305\u62ec\u7684\u306b\u30ab\u30d0\u30fc\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u30c1\u30ea\u306e\u4e3b\u8981\u6d41\u901a\u696d\u8005Fabrello\uff08\u30d5\u30a1\u30d6\u30ec\u30ed\uff09\u3068\u306e\u9593\u3067\u826f\u597d\u306a\u63d0\u643a\u5354\u8b70\u304c\u9032\u884c\u4e2d\u3067\u3042\u308a\u3001\u3053\u308c\u306b\u3088\u308aZIGTAG\u306e\u4e2d\u5357\u7c73\u592a\u5e73\u6d0b\u6cbf\u5cb8\u5730\u57df\u3078\u306e\u5c55\u958b\u304c\u62e1\u5927\u3059\u308b\u898b\u8fbc\u307f\u3060\u3002\u3053\u306e\u52d5\u304d\u306f\u3001ZIGTAG\u304c\u4e2d\u5357\u7c73\u5730\u57df\u5168\u4f53\u3067\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8db3\u304c\u304b\u308a\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n

ZIGTAG\u306e\u5dee\u5225\u5316\u3055\u308c\u305f\u88fd\u54c1\u6226\u7565\u3068Outcome\u306e\u4eca\u5f8c\u306e\u5c55\u958b<\/h2>\n

ZIGTAG\u72ec\u81ea\u306e\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3082\u3001\u3053\u306e\u6210\u529f\u306e\u5927\u304d\u306a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u65e2\u5b58\u306eK\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9\u306b\u591a\u304f\u898b\u3089\u308c\u308b\u30df\u30cb\u30de\u30eb\u3067\u30af\u30ea\u30fc\u30f3\u306a\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u7570\u306a\u308a\u3001Outcome\u306fZIGTAG\u306e\u969b\u7acb\u3063\u305f\u300c\u30ab\u30e9\u30d5\u30eb\u3067\u30dd\u30c3\u30d7\u306a\u30c7\u30b6\u30a4\u30f3\u300d\u3092\u5f37\u8abf\u3057\u305f\u3002\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001ZIGTAG\u72ec\u81ea\u306e\u6280\u8853\u304cK\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u306e\u4e3b\u8981\u30c8\u30ec\u30f3\u30c9\u3067\u3042\u308b\u300c\u30c0\u30fc\u30de\u6210\u5206\u300d\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u70b9\u3060\u3002\u3053\u308c\u306f\u3001\u4e2d\u5357\u7c73\u306b\u5e83\u304f\u898b\u3089\u308c\u308b\u60c5\u71b1\u7684\u3067\u500b\u6027\u7684\u306a\u55dc\u597d\u3068\u5b8c\u74a7\u306b\u8abf\u548c\u3057\u3001\u73fe\u5730\u30d0\u30a4\u30e4\u30fc\u304b\u3089\u7206\u767a\u7684\u306a\u53cd\u97ff\u3092\u547c\u3093\u3067\u3044\u308b\u3002<\/p>\n

Outcome\u306f\u3001\u4eca\u56de\u306eZIGTAG\u306e\u4e2d\u5357\u7c73\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u6210\u679c\u3068\u3057\u3066\u3001\u305d\u306e\u512a\u308c\u305f\u88fd\u54c1\u54c1\u8cea\u3068\u30e6\u30cb\u30fc\u30af\u306a\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u4e21\u65b9\u304c\u8a55\u4fa1\u3055\u308c\u305f\u3053\u3068\u3092\u5f37\u8abf\u3059\u308b\u3002\u30dd\u30c3\u30d7\u306a\u30c7\u30b6\u30a4\u30f3\u3068\u30c0\u30fc\u30de\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u305fZIGTAG\u72ec\u81ea\u306e\u30d6\u30e9\u30f3\u30c9\u89b3\u306b\u5bfe\u3059\u308b\u5730\u57df\u306e\u71b1\u72c2\u7684\u306a\u53cd\u5fdc\u3092\u53d7\u3051\u3066\u3001Outcome\u306f\u3053\u306e\u6226\u7565\u3092\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u5c55\u958b\u3059\u308b\u8a08\u753b\u3060\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001K\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u304a\u3088\u3073\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u304c\u4e2d\u6771\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u542b\u3080\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067B2B\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30cd\u30eb\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3088\u3046\u3001\u7d99\u7d9a\u7684\u306b\u652f\u63f4\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u65e5\u672c\u8a9e-\u97d3\u56fd\u8a9e\u7248<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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