{"id":967,"date":"2026-06-06T14:22:35","date_gmt":"2026-06-06T14:22:35","guid":{"rendered":"https:\/\/kstories.kr\/kr-hanja\/fab260605003-krhanja\/"},"modified":"2026-06-06T14:22:35","modified_gmt":"2026-06-06T14:22:35","slug":"fab260605003-krhanja","status":"publish","type":"post","link":"https:\/\/kstories.kr\/ko-hanja\/fab260605003-krhanja\/","title":{"rendered":"\ub77c\ub124\uc988, \uccab \uae00\ub85c\ubc8c \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4 \u2018\ub77c\ub124\uc988 \uc11c\uc6b8\u2019 \uba85\ub3d9 \uacf5\uc2dd \uc624\ud508"},"content":{"rendered":"<div class=\"article\">\n<div class=\"article-inline-image\" style=\"margin:24px 0;text-align:center\"><img decoding=\"async\" alt=\"\uae00\ub85c\ubc8c \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4 \u2018\ub77c\ub124\uc988 \uc11c\uc6b8\u2019\" src=\"https:\/\/kstories.kr\/ko\/wp-content\/uploads\/sites\/2\/2026\/06\/fab260605003_01.jpg\" style=\"width:100%;max-width:100%;height:auto\" \/><\/p>\n<div class=\"article-image-caption\" style=\"margin-top:8px;font-size:0.92em;color:#666\">\uae00\ub85c\ubc8c \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4 \u2018\ub77c\ub124\uc988 \uc11c\uc6b8\u2019<\/div>\n<\/div>\n<div class=\"original-title\" style=\"font-size:1.4em;font-weight:700;margin-bottom:12px;line-height:1.4\">\ub77c\ub124\uc988, \uccab \uae00\ub85c\ubc8c \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4 \u2018\ub77c\ub124\uc988 \uc11c\uc6b8\u2019 \uba85\ub3d9 \uacf5\uc2dd \uc624\ud508<\/div>\n<p>\uae00\ub85c\ubc8c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \ub77c\ub124\uc988\uac00 \uba85\ub3d9\uc5d0 \ube0c\ub79c\ub4dc \ucd5c\ucd08(\u6700\u521d)\uc758 \uae00\ub85c\ubc8c \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4\uc778 &#x27;\ub77c\ub124\uc988 \uc11c\uc6b8(LANEIGE seoul)&#x27;\uc744 \uacf5\uc2dd(\u516c\u5f0f) \uc624\ud508\ud588\uc2b5\ub2c8\ub2e4. \uc774\uacf3\uc740 \ub77c\ub124\uc988\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559(\u54f2\u5b78)\uacfc \ucca8\ub2e8 \ubdf0\ud2f0 \uae30\uc220(\u6280\u8853)\uc744 \uacbd\ud5d8(\u7d93\u9a57)\ud560 \uc218 \uc788\ub294 \uacf5\uac04(\u7a7a\u9593)\uc73c\ub85c, \ubc29\ubb38\uac1d(\u8a2a\u554f\u5ba2)\uc5d0\uac8c \ucc28\ubcc4\ud654(\u5dee\u5225\u5316)\ub41c \ucd08\uac1c\uc778\ud654 \uc2a4\ud0a8\ucf00\uc5b4 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5(\u63d0\u4f9b)\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ub77c\ub124\uc988\uc758 \ube44\uc804(Vision)\uc744 \ub2f4\uc740 \uccab \uae00\ub85c\ubc8c \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4<\/h2>\n<p>\ub77c\ub124\uc988\ub294 \uba85\ub3d9\uc5d0 \ubb38\uc744 \uc5f0 &#x27;\ub77c\ub124\uc988 \uc11c\uc6b8&#x27;\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud3c9(\u5730\u5e73)\uc744 \uc5f4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub9e4\uc7a5\uc740 \ub2e8\uc21c\ud55c \uc81c\ud488 \ud310\ub9e4 \uacf5\uac04\uc744 \ub118\uc5b4, \ub77c\ub124\uc988\uac00 \ucd94\uad6c(\u8ffd\u6c42)\ud558\ub294 \ubdf0\ud2f0 \uc0ac\uc774\uc5b8\uc2a4 \uae30\ubc18(\u57fa\u76e4)\uc758 \uc5f0\uad6c(\u784f\u7a76) \uac1c\ubc1c(\u958b\u767c) \uc131\uacfc\uc640 \ud601\uc2e0(\u9769\u65b0) \uae30\uc220(\u6280\u8853)\uc744 \uace0\uac1d\uc774 \uc9c1\uc811 \uccb4\ud5d8(\u9ad4\u9a57)\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\ud604\ud55c \uc7a5\uc18c\uc785\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc2dc\uc7a5(\u5e02\u5834)\uc5d0\uc11c \ub77c\ub124\uc988\uc758 \uc704\uc0c1(\u4f4d\u76f8)\uc744 \uac15\ud654(\u5f3a\u5316)\ud558\uace0, K-\ubdf0\ud2f0\uc758 \uc120\ub450(\u5148\u982d) \uc8fc\uc790\ub85c\uc11c \ubbf8\ub798(\u672a\u4f86) \ubdf0\ud2f0 \ud2b8\ub80c\ub4dc\ub97c \uc81c\uc2dc(\u63d0\u793a)\ud558\uaca0\ub2e4\ub294 \ud3ec\ubd80(\u62b1\u8ca0)\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#x27;\ub77c\ub124\uc988 \uc11c\uc6b8&#x27;\uc740 \ubc29\ubb38\uac1d(\u8a2a\u554f\u5ba2)\uc5d0\uac8c \ub2e4\uc591\ud55c \ucca8\ub2e8(\u5c16\u7aef) \uae30\uc220(\u6280\u8853)\uc744 \ud65c\uc6a9\ud55c \ucd08\uac1c\uc778\ud654(Hyper-Personalization) \ubdf0\ud2f0 \uc11c\ube44\uc2a4\uc640 \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \uc81c\uacf5(\u63d0\u4f9b)\ud569\ub2c8\ub2e4. \uc774\ub294 \ub77c\ub124\uc988\uac00 \uc624\ub7ab\ub3d9\uc548 \uc313\uc544\uc628 \uc2a4\ud0a8\ucf00\uc5b4 \uc5f0\uad6c(\u784f\u7a76) \uc5ed\ub7c9(\u529b\u91cf)\uacfc \ucd5c\uc2e0 \ubdf0\ud2f0 \uae30\uc220\uc774 \uacb0\ud569(\u7d50\u5408)\ub418\uc5b4 \ub9cc\ub4e4\uc5b4\uc9c4 \uacb0\uacfc\ubb3c(\u7d50\u679c\u7269)\ub85c, \uace0\uac1d \uac1c\uac1c\uc778\uc758 \ud53c\ubd80 \ud2b9\uc131(\u7279\u6027)\uacfc \ucde8\ud5a5(\u8da3\u5411)\uc744 \ubc18\uc601\ud55c \ucd5c\uc801(\u6700\u9069)\uc758 \uc194\ub8e8\uc158\uc744 \ubaa9\ud45c(\u76ee\u6a19)\ub85c \ud569\ub2c8\ub2e4. \uc774 \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4\ub294 \ub77c\ub124\uc988\uac00 \uc9c0\ud5a5(\u5fd7\u5411)\ud558\ub294 \uace0\uac1d \uc911\uc2ec\uc758 \uac00\uce58(\u50f9\u5024)\ub97c \uba85\ud655\ud788 \ubcf4\uc5ec\uc8fc\ub294 \uc0c1\uc9d5\uc801\uc778 \uacf5\uac04\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ub098\ub9cc\uc758 \ucde8\ud5a5(\u8da3\u5411)\uacfc \ud53c\ubd80\uc5d0 \ub9de\ucd98 \ube44\uc2a4\ud3ec\ud06c \uc11c\ube44\uc2a4<\/h2>\n<p>&#x27;\ub77c\ub124\uc988 \uc11c\uc6b8&#x27;\uc5d0\uc11c\ub294 \uace0\uac1d(\u9867\u5ba2)\uc758 \uac1c\uc131(\u500b\u6027)\uc744 \ub2f4\uc544\ub0bc \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \ube44\uc2a4\ud3ec\ud06c(Bespoke) \uc11c\ube44\uc2a4\ub4e4\uc744 \ub9cc\ub098\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c &#x27;\ube44\uc2a4\ud3ec\ud06c \ub9bd \uc2ac\ub9ac\ud551 \ub9c8\uc2a4\ud06c \uc2a4\uc6d4&#x27;\uc740 \uc544\uc774\uc2a4\ud06c\ub9bc \ubc14\uc5d0\uc11c \uc601\uac10(\u9748\u611f)\uc744 \ubc1b\uc740 \uacf5\uac04\uc5d0\uc11c \uace0\uac1d\uc774 \uc9c1\uc811 \ub2e4\uc591\ud55c \ud5a5\uc744 \uc870\ud569(\u7d44\u5408)\ud558\uc5ec \uc790\uc2e0\ub9cc\uc758 \ub9bd \uc2ac\ub9ac\ud551 \ub9c8\uc2a4\ud06c\ub97c \uc81c\uc791(\u88fd\u4f5c)\ud558\ub294 \uacbd\ud5d8(\u7d93\u9a57)\uc744 \uc81c\uacf5(\u63d0\u4f9b)\ud569\ub2c8\ub2e4. \uc628\ub3c4 \uc81c\uc5b4 \uae30\uc220(\u6280\u8853)\uacfc \uc815\uad50\ud55c \ub178\uc990 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\uc774 \uc801\uc6a9\ub41c \uae30\uae30(\u6a5f\u5668)\ub97c \ud1b5\ud574 \ucd5c\ub300 45\uac00\uc9c0 \uc870\ud569 \uc911 \uc6d0\ud558\ub294 \uc635\uc158\uc744 \uc120\ud0dd(\u9078\u64c7)\ud558\uc5ec \ub77c\ub124\uc988\uc758 \uae00\ub85c\ubc8c \ubca0\uc2a4\ud2b8\uc140\ub7ec\ub97c \uc0c8\ub86d\uac8c \uc990\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, &#x27;\ube44\uc2a4\ud3ec\ud06c \ub124\uc624&#x27; \uc11c\ube44\uc2a4\ub294 \ub77c\ub124\uc988\uc758 \ubca0\uc2a4\ud2b8\uc140\ub7ec \ucfe0\uc158\uc5d0 \uace0\uac1d(\u9867\u5ba2) \ub9de\ucda4\ud615 \uae30\ub2a5(\u6a5f\u80fd)\uc744 \ub354\ud569\ub2c8\ub2e4. 150\uac00\uc9c0 \uceec\ub7ec \ub370\uc774\ud130\ub97c \uae30\ubc18(\u57fa\u76e4)\uc73c\ub85c 1\ub3001 \uceec\ub7ec \ubd84\uc11d(\u5206\u6790)\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc798 \ub9de\ub294 \ucfe0\uc158 \uceec\ub7ec\ub97c \ucc3e\uc544\uc8fc\uace0, \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uc774 \ud2b9\ud5c8(\u7279\u8a31) \ucd9c\uc6d0(\u51fa\u9858)\ud55c \uc81c\uc870(\u88fd\u9020) \ub85c\ubd07\uc774 \ud604\uc7a5\uc5d0\uc11c \uc989\uc11d\uc73c\ub85c \uc81c\ud488\uc744 \uc644\uc131(\u5b8c\u6210)\ud574\uc90d\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \ud53c\ubd80\ud1a4\uc5d0 \uc644\ubcbd\ud558\uac8c \uc5b4\uc6b8\ub9ac\ub294 \uc81c\ud488\uc744 \uc989\uc2dc \uc218\ub839(\u53d7\u9818)\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec, \ub9de\ucda4\ud615 \ubdf0\ud2f0\uc758 \ub9cc\uc871\ub3c4(\u6eff\u8db3\u5ea6)\ub97c \uadf9\ub300\ud654(\u6975\u5927\u5316)\ud569\ub2c8\ub2e4.<\/p>\n<h2>AI \ud53c\ubd80 \ubd84\uc11d(\u5206\u6790)\uc73c\ub85c \uc644\uc131\ub418\ub294 \ucd08\uac1c\uc778\ud654 \uc2a4\ud0a8\ucf00\uc5b4<\/h2>\n<p>&#x27;\ub77c\ub124\uc988 \uc11c\uc6b8&#x27;\uc758 \ub610 \ub2e4\ub978 \ud575\uc2ec(\u6838\u5fc3) \ube44\uc2a4\ud3ec\ud06c \uc11c\ube44\uc2a4\uc778 &#x27;\ube44\uc2a4\ud3ec\ud06c \ud06c\ub9bc \uc2a4\ud0a8&#x27;\uc740 AI \uae30\ubc18(\u57fa\u76e4)\uc758 \ud53c\ubd80 \ubd84\uc11d(\u5206\u6790) \uae30\uc220(\u6280\u8853)\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d(\u9867\u5ba2)\uc758 \ud53c\ubd80 \uc0c1\ud0dc(\u72c0\u614b)\ub97c \uc815\ubc00(\u7cbe\u5bc6)\ud558\uac8c \uc9c4\ub2e8(\u8a3a\u65b7)\ud569\ub2c8\ub2e4. \uc774\ud6c4 25\uac00\uc9c0 \uc870\ud569 \uc911\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569(\u9069\u5408)\ud55c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uc548(\u63d0\u6848)\ud558\uba70, \ud604\uc7a5(\u73fe\u5834)\uc5d0\uc11c \uc57d 20\ubd84 \ub9cc\uc5d0 \uac1c\uc778(\u500b\u4eba)\uc5d0\uac8c \ucd5c\uc801\ud654(\u6700\u9069\u5316)\ub41c \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc744 \uc9c1\uc811 \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub294 \ubc14\uc05c \ud604\ub300\uc778(\u73fe\u4ee3\u4eba)\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ub9de\ucdb0 \ube60\ub974\uace0 \uc815\ud655(\u6b63\u78ba)\ud55c \ub9de\ucda4\ud615 \ucf00\uc5b4\ub97c \uc81c\uacf5(\u63d0\u4f9b)\ud558\ub294 \ub77c\ub124\uc988\uc758 \uae30\uc220\ub825\uc744 \uc5ff\ubcfc \uc218 \uc788\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc544\ubaa8\ub808\ud37c\uc2dc\ud53d \ub77c\ub124\uc988 \uc720\ub2db \ucd5c\ud544\uacbd \ubd80\uc0ac\uc7a5(\u526f\u793e\u9577)\uc740 &quot;\ub77c\ub124\uc988 \uc11c\uc6b8\uc740 \ub2e8\uc21c\ud55c \ub9e4\uc7a5\uc744 \ub118\uc5b4 \ubdf0\ud2f0, \uae30\uc220(\u6280\u8853), \ub514\uc790\uc778\uc758 \ubbf8\ub798(\u672a\u4f86)\uc5d0 \ub300\ud55c \ub77c\ub124\uc988\uc758 \ube44\uc804(Vision)\uc744 \ub2f4\uc740 \uacf5\uac04(\u7a7a\u9593)&quot;\uc774\ub77c\uba70, &quot;\ubc29\ubb38(\u8a2a\u554f)\ud560 \ub54c\ub9c8\ub2e4 \uc0c8\ub85c\uc6b4 \uacbd\ud5d8(\u7d93\u9a57)\uc744 \ubc1c\uacac(\u767c\u898b)\ud558\uace0, \uace0\uac1d(\u9867\u5ba2) \ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c\uc744 \uc704\ud55c \ub2e8 \ud558\ub098\uc758 \uc81c\ud488\uc744 \ub9cc\ub0a0 \uc218 \uc788\uc744 \uac83&quot;\uc774\ub77c\uace0 \uac15\uc870(\u5f3a\u8abf)\ud588\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc &#x27;\ub77c\ub124\uc988 \uc11c\uc6b8(\uc11c\uc6b8\uc2dc \uc911\uad6c \uba85\ub3d9 8\uae38 8)&#x27;\uc740 \uae00\ub85c\ubc8c \uace0\uac1d \ub300\uc0c1(\u5c0d\u8c61) \uc0ac\uc804(\u4e8b\u524d) \uc624\ud508\uc744 \uac70\uccd0 5\uc77c\ubd80\ud130 \uacf5\uc2dd(\u516c\u5f0f) \uc6b4\uc601(\u904b\u71df)\ub418\uba70, \ubaa8\ub4e0 \ube44\uc2a4\ud3ec\ud06c \uc11c\ube44\uc2a4\ub294 \ub77c\ub124\uc988 \uacf5\uc2dd \ud648\ud398\uc774\uc9c0\ub97c \ud1b5\ud574 \uc0ac\uc804(\u4e8b\u524d) \uc608\uc57d(\u8c6b\u7d04)\uc774 \uac00\ub2a5(\u53ef\u80fd)\ud569\ub2c8\ub2e4.<\/p>\n<div class=\"kstories-terms-box\" style=\"margin:32px 0 20px;padding:22px 24px;border:1px solid #e3e8f0;border-radius:16px;background:#f8fbff;line-height:1.9\">\n<div style=\"font-size:1.15em;font-weight:700;margin-bottom:12px\">\uc774 \uae00\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uc790\uc5b4<\/div>\n<div style=\"font-size:1em\">\ucd5c\ucd08(\u6700\u521d), \uacf5\uc2dd(\u516c\u5f0f), \ucca0\ud559(\u54f2\u5b78), \uae30\uc220(\u6280\u8853), \uacbd\ud5d8(\u7d93\u9a57), \uacf5\uac04(\u7a7a\u9593), \ubc29\ubb38\uac1d(\u8a2a\u554f\u5ba2), \ucc28\ubcc4\ud654(\u5dee\u5225\u5316), \uc81c\uacf5(\u63d0\u4f9b), \ube44\uc804(Vision), \uc9c0\ud3c9(\u5730\u5e73), \ucd94\uad6c(\u8ffd\u6c42), \uae30\ubc18(\u57fa\u76e4), \uc5f0\uad6c(\u784f\u7a76), \uac1c\ubc1c(\u958b\u767c), \ud601\uc2e0(\u9769\u65b0), \uccb4\ud5d8(\u9ad4\u9a57), \uc2dc\uc7a5(\u5e02\u5834), \uc704\uc0c1(\u4f4d\u76f8), \uac15\ud654(\u5f3a\u5316), \uc120\ub450(\u5148\u982d), \ubbf8\ub798(\u672a\u4f86), \uc81c\uc2dc(\u63d0\u793a), \ud3ec\ubd80(\u62b1\u8ca0), \ucca8\ub2e8(\u5c16\u7aef), \uc5ed\ub7c9(\u529b\u91cf), \uacb0\ud569(\u7d50\u5408), \uacb0\uacfc\ubb3c(\u7d50\u679c\u7269), \ud2b9\uc131(\u7279\u6027), \ucde8\ud5a5(\u8da3\u5411), \ubc18\uc601(\u53cd\u6620), \ucd5c\uc801(\u6700\u9069), \ubaa9\ud45c(\u76ee\u6a19), \uc9c0\ud5a5(\u5fd7\u5411), \uac00\uce58(\u50f9\u5024), \uc601\uac10(\u9748\u611f), \uc870\ud569(\u7d44\u5408), \uc81c\uc791(\u88fd\u4f5c), \uc81c\uc5b4(\u5236\u5fa1), \uae30\uae30(\u6a5f\u5668), \uc120\ud0dd(\u9078\u64c7), \uae30\ub2a5(\u6a5f\u80fd), \ubd84\uc11d(\u5206\u6790), \ud2b9\ud5c8(\u7279\u8a31), \ucd9c\uc6d0(\u51fa\u9858), \uc81c\uc870(\u88fd\u9020), \uc644\uc131(\u5b8c\u6210), \uc218\ub839(\u53d7\u9818), \ub9cc\uc871\ub3c4(\u6eff\u8db3\u5ea6), \uadf9\ub300\ud654(\u6975\u5927\u5316), \ud575\uc2ec(\u6838\u5fc3), \uc0c1\ud0dc(\u72c0\u614b), \uc815\ubc00(\u7cbe\u5bc6), \uc9c4\ub2e8(\u8a3a\u65b7), \uc801\ud569(\u9069\u5408), \uc81c\uc548(\u63d0\u6848), \ud604\uc7a5(\u73fe\u5834), \uac1c\uc778(\u500b\u4eba), \ucd5c\uc801\ud654(\u6700\u9069\u5316), \ud604\ub300\uc778(\u73fe\u4ee3\u4eba), \uc815\ud655(\u6b63\u78ba), \ubd80\uc0ac\uc7a5(\u526f\u793e\u9577), \ubc29\ubb38(\u8a2a\u554f), \ubc1c\uacac(\u767c\u898b), \uace0\uac1d(\u9867\u5ba2), \uac15\uc870(\u5f3a\u8abf), 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