Bakers, a leading creative advertising 그룹 in Korea, and Studio Saccharin, a top domestic music 비디오 director 레이블, have signed a strategic business 협약 MOU. Through this 협약, both 기업 aim to strengthen their 역량 in advertising and 콘텐츠 production. They specifically plan to jointly develop a highly efficient 콘텐츠 production 시스템 by integrating AI-based production 기술.
Strengthening 협력 in Advertising and Branding 콘텐츠
A key aspect of this 협약 is the joint execution of advertising 콘텐츠 and branding 프로젝트. Both 기업 have agreed to organically collaborate on the entire 프로세스, from campaign 기획 to 촬영, 제작, and 마케팅. Through this, they plan to focus on increasing brand 인지도 and expanding customer 경험.
This 협력 combines Bakers creative 역량, honed through executing advertising 캠페인 for prominent domestic 기업, with Studio Saccharins distinctive visual 디렉션, showcased in various K-Pop 아티스트 프로젝트, including G-Dragons POWER music 비디오. This 시너지 is expected to create new 형태 of 콘텐츠 that transcend traditional advertising 패러다임.
Establishing a Next-Generation AI and VFX-Based 제작 시스템
Through this 협약, both 기업 will also collaborate in image processing and VFX visual effects utilizing AI 기술. Specifically, they intend to combine Bakers top-tier domestic AI creative 제작 기술 with Studio Saccharins visual art 디렉션. This aims to establish a next-generation 콘텐츠 제작 시스템 that simultaneously enhances 제작 효율 and 품질.
Bakers has already completed its organization-wide AX AI Transformation and has proactively established and advanced its AI LAB 시스템 and 제작 파이프라인. This has secured a technological competitive 우위 in both 제작 속도 and 완성도. This 협력 is expected to further develop into integrated creative 경쟁력, extending into the 영역 of 디렉션 by combining this technological 기반 with Studio Saccharins visual 디렉션.
Exploring Joint Entry into the Global 시장
In this MOU, both 기업 have designated expanding into overseas 시장 as a key 영역 of 협력. They plan to jointly pursue global brand 캠페인 and 프로젝트 by leveraging their respective global 네트워크 and 인프라, including Bakers 자회사, Bakers Vietnam Branch. This signifies an active 탐색 of entering international 시장.
This 협약 is poised to be a significant 기회 to strengthen the global 경쟁력 of domestic advertising and 콘텐츠 에이전시. Bakers stated that the 협력 between Bakers, at the pinnacle of AI and commercial advertising 제작 역량, and Studio Saccharin, which has established a unique visual 언어 based on music 비디오, holds significant 잠재력 to create new 콘텐츠 형식 beyond mere 제작. They added that establishing an AI and VFX-based 제작 시스템, in particular, will be an 시도 to transform advertising 제작 방식 themselves in the 미래.
This strategic business 협약 is expected to usher in a new 시대 of 콘텐츠 through the 융합 of advertising, 예술, and advanced 기술. The 시너지 between the two 기업 is projected to play a significant 역할 not only domestically but also in the global 콘텐츠 시장.
