Premium dessert 카페 A Twosome Place has launched new limited-edition 메뉴 featuring ube, a rising global 트렌드. These new 제품 are garnering 관심 as the first 사례 of a domestic franchise 카페 incorporating ube. A Twosome Place is presenting three ube-infused 음료 and one ube 디저트, capturing the unique purple 색깔 and 맛 of ube, which has gained 인기 on 소셜 미디어, thereby building customer 기대.
Discover the Global 트렌드 Ube at A Twosome Place
A Twosome Place announced the seasonal launch of 음료 and 디저트 utilizing ube, a new trending 재료 gaining 관심. This marks the first time a domestic franchise 카페 has incorporated ube into its 메뉴.
Ube has recently emerged as a global 디저트 트렌드, primarily driven by its vibrant purple 색깔 and unique 맛 on 소셜 미디어. As an 재료 used in certain parts of Asia, ube is characterized by its subtle 단맛 and smooth 맛, and its eye-catching, appealing purple 색깔 has made it highly 인기.
A Twosome Places F-NPD 전략: Swiftly Reflecting 트렌드
A Twosome Place operates a Limited Time Offer LTO 전략, introducing limited-edition 제품 to adapt to the rapid 변화 in the food and beverage 산업. Notably, the company has adopted F-NPD Fast New Product Development, which swiftly incorporates 소비자 반응 on 소셜 미디어 and global 트렌드, thereby reducing the 제품 기획 to launch 기간 by more than half.
Beyond simply following 트렌드, A Twosome Place develops its unique 레시피 based on robust 제품 품질 and expands its signature 메뉴. This 전략 led to the successful consecutive launches of Du-cho-saeng and Scooping Du-a-bak, and now, it introduces ube, an emerging 재료 in the global 시장, for the first time in the domestic franchise 산업.
Four New Ube 메뉴: Purple 비주얼 and Diverse 맛
A Twosome Places ube 메뉴 consists of a total of four 제품: three 음료 – Twosome Ube Latte, Ube Cafe Latte, and Ube Shake – and Scooping Ube A-bak, which applies ube to the signature 디저트 Scooping A-bak. The distinctive vibrant purple 색깔 of ube is authentically incorporated into both 음료 and 디저트, creating not only delicious 맛 but also visually appealing 제품 perfect for 소셜 미디어 사진.
Twosome Ube Latte enhances ubes unique subtle and refined 단맛 with added vanilla bean. Ube Cafe Latte balances this 단맛 with the deep 맛 of 커피 by adding an espresso shot. Ube Shake combines a sweet and refreshing ube shake with soft milk 아이스크림, creating a rich 식감 and smooth 식감.
Scooping Ube A-bak is a 제품 that integrates the trendy 재료 ube, using A Twosome Places unique 레시피, onto the solid base of the existing original A-bak. Layers of deep purple ube mascarpone fresh 크림, thick ube ganache, and sweet black 쿠키 offer not only 비주얼 but also a delightful 조합 of various 식감 and 맛.
New 메뉴 Launch Schedule and Special 이벤트
The three ube 음료 are scheduled for a seasonal limited-time sale starting Monday, April 6th, at A Twosome Place 매장 nationwide. Scooping Ube A-bak will be available from Friday, April 17th.
Ahead of the ube 음료 launch, A Twosome Place is hosting an Ube Vibe Launch Notification 이벤트 from Wednesday, April 1st, to Sunday, April 5th. All 고객 who register for ube 음료 launch notifications via the A Twosome Heart 앱 will receive a 100% new 메뉴 discount 쿠폰, and 100 고객 will be randomly selected to receive a free ube new 메뉴 음료 쿠폰.
Following the enthusiastic 소비자 반응 to Du-cho-saeng and Scooping Du-a-bak, A Twosome Place has once again proven the effectiveness of its F-NPD 전략 through these new ube 메뉴. The company plans to continue providing 고객 with new dessert 경험 that align with evolving 소비자 취향 and 시장 트렌드.
