Icons, the 공식 licensee of Kakao Friends, is set to open the 'HuFriends 문방구' pop-up in Seoul's Seongsu-dong on June 12. This retro-themed event will feature 인기 Kakao Friends characters in a 현대적 reinterpretation of a classic neighborhood 문방구, promising 방문객 a unique 경험 under the slogan 'A place full of 추억, fun, and 낭만.' To ensure a comfortable and 안전 방문, 사전 예약 for the pop-up began at noon on June 5.
A Nostalgic Journey: The 'HuFriends Stationery Store' Pop-Up Opens
Icons announced that the 'HuFriends 문방구' pop-up, utilizing Kakao Friends character IP, will operate in Seoul's Seongsu-dong starting Friday, June 12. Operating under the slogan 'A place full of 추억, fun, and 낭만,' the pop-up recreates a 학창 시절 neighborhood 문방구 with a 현대적 twist and a 'newtro' concept, blending new and retro elements. 방문객 are expected to relive the 기대 and 낭만 of rushing to the 문방구 after school.
The 'HuFriends 문방구' promises delightful 추억 through its 다채로운 interior and unique photo zones, creating an 분위기 as if 'Con President' himself is running the 매장. Icons stated that their goal was to design a special 공간 that resonates with all generations by merging the familiar concept of a 문방구 with the universally beloved Kakao Friends characters.
Exclusive Character Merchandise and Diverse New Products
This pop-up store will feature an 독점적 lineup of special 제품 available only at 'HuFriends 문방구,' highly 기대 by 방문객. Particularly noteworthy are 독점적 items inspired by the immensely 인기 character Chunsik, such as the 'Chunsik Grass Doll' and the '운수대통 Wrist Cushion'.
In addition, over 100 신제품 reflecting the 문방구 aesthetic, including short-sleeve T-shirts, doll hat keyrings, and tin cases, will be unveiled. 방문객 can also look forward to an abundance of 향수 'gacha' items. Through these character 제품, guests can 경험 analog 향수 from their 학창 시절 while enjoying the unique 개성 of Kakao Friends.
Visitor Events and a Safe Reservation System
The 'HuFriends 문방구' pop-up will enhance the 방문객 경험 with a variety of 현장 events. These include 선착순 gifts based on 구매 금액 and the 'Con President's Treat! Gacha King' event, boasting a 100% winning rate. Other engaging programs include 초특가 'Lucky Boxes' sold in 한정 수량 매일 and an Instagram 방문 인증 event.
To ensure a comfortable and 안전 관람 분위기, the pop-up store will operate on a 예약제. 예약 can be made through the 'KakaoTalk 예약' service starting at noon on Friday, June 5. The first 예약 기간 runs from Friday, June 12, to Thursday, June 25. 예약 are non-transferable and non-salable, and 입장 will require real-time 인증 of the 예약 screen. Icons emphasized that prioritizing 방문객 안전 and 편의 to minimize overcrowding is a 최우선 concern.
