The 국가유산청, the 궁능유적본부, and the 국가유산진흥원 성공적ly showcased 한국's diverse 국가유산 content at the '2026 K-Tourism Roadshow in Hangzhou,' held from May 29 to 31 in Hangzhou, 중국. Notably, the 국가유산진흥원's booth, operating under the 'KOREA DAY & NIGHT' concept, attracted over 4,500 visitors over three days, drawing significant 관심 from 현지 tourists.
K-Tourism Roadshow in Hangzhou Spotlights National Heritage
The 국가유산청, the 궁능유적본부, and the 국가유산진흥원 participated in the 성공적 '2026 K-Tourism Roadshow in Hangzhou,' held from May 29 to 31 in Hangzhou, 중국. This 행사 was organized to promote the beauty of 한국 국가유산 to the 현지 중국 audience and attract 잠재적 visitors to 한국.
During the roadshow, the 국가유산진흥원 operated a special booth under the concept of 'KOREA DAY & NIGHT (24 HOURS),' themed '한국's Beautiful Every 순간.' The booth showcased 한국's 대표 국가유산 initiatives, including the 궁중문화축전, the 세계유산축전, and National Heritage Media Art. It garnered enthusiastic 호응, attracting a 총 4,561 명 over three days.
Hangzhou: A Strategic Market Targeting High-Spending MZ Generation
The '2026 K-Tourism Roadshow in Hangzhou' took place at the Hangzhou Midtown Shangri-La Hotel and Chenxi Intime City Shopping Mall. Hangzhou is recognized as a new first-tier 도시 in 중국, home to a high concentration of the 고소득, 고소비 MZ 세대. With global companies like Alibaba and NetEase headquartered there, the 도시 is a vibrant 경제적 핵심.
Given this 배경, Hangzhou is rapidly emerging as a crucial new 시장 for 방한 관광 to 한국. The 국가유산진흥원's decision to promote K-heritage here reflects this 전략적 중요성, focusing on 효과적ly conveying the 가치 of 국가유산 to 잠재적 한국 visitors.
Spotlight on the Royal Culture Festival, a Premier National Heritage Event
Among the prominent 국가유산 축제 introduced at the roadshow was the 궁중문화축전. Held 매년, this 축제 transforms royal 궁궐 into vibrant 문화예술 공간 where visitors can experience the 매력 of K-Culture through various 공연, 전시, hands-on programs, and 역사적 의례 재현. Visitors to the booth showed keen 관심 in the festival's rich content.
Notably, the 궁중문화축전 is scheduled to take place from October 7 to 11 at Seoul's five grand 궁궐: 경복궁, 창덕궁, 창경궁, 덕수궁, and 경희궁. The 국가유산진흥원 효과적ly conveyed how these 한국 궁궐, steeped in long 역사 and 전통, 조화롭게 blend with modern K-Culture.
K-Heritage: Expanding Its Global Charm
Through the Hangzhou roadshow, the 국가유산청 and its 산하 organizations 성공적로 introduced the 독창성 and beauty of 한국 국가유산 to the 중국 시장. The 조화로운 combination of modern approaches like media art with 전통 축제 offered 현지 젊은 세대 a fresh 시각 on 한국 문화.
Moving forward, the 국가유산진흥원 plans to 적극적로 participate in various 문화 교류 행사 and 관광 박람회 세계 각지. This ongoing effort is expected to further elevate the 세계 위상 of K-heritage and contribute to promoting 한국's 매력 across the 세계.